Shopcade live at the Isabel Marant for H&M launch!
We here at Shopcade love a designer-high street collaboration and they come no bigger than Isabel Marant for H&M dear readers, which is why Team Shopcade camped out from 7.30am with the rest of the fashion obsessives for a peak at the collection which is already flying off the rails. Here’s the live diary of our progress…
7.30am: Coffee in hand, four bleary eyed girlies (Sanjeela- our Social Media Manager and shopping princess, Marion- our Partnerships Queen, Kriti- our Trending Feed expert and me, Laura, the Chief UK Editor and all around fashion goddess! Haha not really, but I digress) are on site and ready to suss out other like -minded ladies who are also on the hunt for a piece of fashion history.
8.00am: We’re given wristbands by the lovely H&M peeps. 10 minutes to shop at an allocated time- how civilized! The only downside is it’s not until 9.40am… more coffee anyone?!
8.30am: The fash pack are getting restless now, you can see it in their eyes! We almost forget that we’re here to cover the event for Shopcade and start sharpening our elbows. We overhear some pretty clever strategies… one person plans to run in and buy it all for her friends, another is already peeping in the windows, sussing where everything is and planning a clear run, grab, buy. These girls have clearly had their Shreddies this morning!
9am: We managed to sweet talk the lovely doorman and get a sneak peak of what is to come! We are the ULTIMATE insiders!
9.20am: This is by far the most civilised collaboration launch we have ever been to! Everyone is politely making small talk and waiting their turn. We’re uber excited for our turn to go in and shop… only 20 mins to go Head over to our Twitter & Instagram pages for more images and live updates as well!
9.30am: We’re first in the queue! People are coming out with Isabel Marant for H&M bags left, right and centre!
9.40am: And we’re in! All sense has literally gone out of the window as we fight for the key pieces. Marion has grabbed the first five things she’s seen and has wandered off in search of something else. Kriti has managed to bag the last Aztec woolly cardigan and I am manically searching for the metallic dress and shredded knit I’ve had my eye on since the teaser for the collection came out.
9.50am: 10, 9, 8…. shout the H&M staff as we all scramble for last minute purchases. I actually ask the security guard if I should buy the jumper I’m desperately clinging to… his advice is ‘take it and go’ so I heed it and make one last dash around to make sure I’ve got the best items I can.
9.55am: And… it’s over. Exhilarating, crazy and totally nuts is how I would sum it up! Sanjeela made a friend during her time slot however, and they both helped each other find the size required. Mine and Kriti’s experience was not so friendly… Kriti nearly got rammed and I was pushed into a pile of scarves! In any other situation I’d be annoyed, but hey, they were ISABEL MARANT scarves, so I was pretty OK about the whole thing.
So lovely Shopcaders, that’s it! We’ve packed up our things, paid for our goodies and are now heading back to Shopcade HQ. Our verdict of the collection? TOTALLY worth it! I picked up the last lust worthy red ‘painted stripes’ sweatshirt, which will look great paired with jeans and wedge trainers for a cool off duty look. Sanjeela meanwhile invested in the gorge muted grey and blue tribal print tee after much deliberation and will wear to death with her skinnies I’m sure.
The beauty of the whole collection is that it is wearable, versatile and well priced considering the designer behind it. It feels like a diffusion of her mainstream high end line for the high street and it really doesn’t disappoint. The fab tote bags to showcase our purchases also made us feel like royalty. Well done H&M, you have done it again!
To check our more images from this morning’s launch, visit our Facebook album here!