Shopcade Does: Warehouse Concept Store Launch Party

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L-R: Amber Lebon & Laura Whitmore, the celeb dj’s on the night, Ella Catlif, Whinnie Williams and friend

Last Thursday saw the launch of Warehouse’s new concept store in the hustle and bustle of Oxford Street, London.

Whilst model and ‘It’ girl Amber LeBon and MTV Presenter Laura Whitmore Dj’ed 90s classic tunes we drank cocktails and shimmied past all that they had to offer, noting down what to put on my wish list for my next pay check!

I was immediately drawn to their matching co-ords and loved the bright, tropical colours that made me wish Summer would get here quick-sharp!

 

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Warehouse new season collection in store, Oxford Circus.

 

This one million pound store overhaul had been transformed into a New York style loft apartment with changing rooms and more photos from their latest campaign shown on the split-level balcony upstairs.

Their latest campaign had been shot by supermodel turned photographer Helena Christensen who had shot the 12 photos used in the collection and, now, as everyone is getting more involved with photography be it through blogs or Instagram, Warehouse had set up a ‘Fashion Shooters’ competition whereby the winning amateur photographer could win the chance to shoot the 13th campaign shot!

As well as the main campaign shots upstairs, there also lies the well lit, air-conditioned changing room where WAH Nails had set up camp servicing all the fashionistas with manicures of hot of-the-moment colours of their choice; as well as an awesome neon light!

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Shopcade Does: Lazy Oaf new store launch party

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Photo Credit: Lazy Oaf

Lazy Oaf’s flagship store in Ganton Street, just off Carnaby Street, London, had been under construction for a week so when we were invited to the store relaunch, being as nosy as I am, I wanted to take a look at the new surroundings..

With sparkling drinks and Desperado’s on hand we had a sneak peak at the new men‘s and women’s S/S ’14 collection! The new collection has its usual 90s throwbacks or play on words of major popular labels.

I’m a bit obsessed with matching co-ords so my faves had to be the ‘Lazy Oaf Big Fat Yes Sweatshirt’ and matching ‘I said Yes’ Skirt. Another had to be the ‘Lazy Oaf Armless Sweatshirt’, perfect to wear either casually with jeans and sneakers during the day or with mega high flatforms & opaque tights at night.

Ubiquitously known for their playful patterns and satirical statements, Lazy Oaf delivered again this season with their men’s Join the dots‘ and pizza theme throughout. A huge thumbs up from us for their bright and playful attitude during this dreary time of year! Wear brights and hopefully the weather will start reflecting that!

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Desperado’s and bubbly on hand! Image courtesy of Lazyoaf.com
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New Womenswear collection

 

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Lazy Oaf Ladies Style! Girls attending and Jerry, Lazy Oaf PR Manager (second from right)

Like Jerry’s Look? Check out more kitsch cartoon style below: