#10DaysofShopcade Kicks off!



The #10DaysofShopcade is on!

It’s Monday and we know it’s crappy, but we have a new Designer Store promo which is going to brighten up your day… guaranteed! Welcome to the start of our #10DaysofShopcade campaign, which gives you access to exclusive products sold on our store for, wait for it, 20% off the normal price.

What’s the catch, we hear you cry? Well, kicking off today until the end of the month, every day we’re giving you, our lovely Shocpaders the chance to get 20% off a selected product, as part of our Festival Must-Haves from the Designer Store.

Some of the brands featured include Olive And Frank, LOTA, High Spirit BagsSour Cherry and many more of our faves.

The best part? You’re in control! Each day we’ll feature some of the most wanted products on either our Facebook, Twitter and Instagram pages and all you have to do is Like, Double Tap or Retweet to unlock a unique code to that product. Each code is locked until we get 20 likes, 20 double taps or 20 retweets (depending on the social platform for that day) and we will update the product every day too!

FYI, the codes last only ten days, so hurry and order – these products are only available whilst stock last! The codes are unique to each product and if we don’t reach our quota each day, then the code will stay LOCKED. So what you waiting for? Get on it and start getting savvy with your social, so the treat can be enjoyed by all!

Top Tip: You can keep up to date with everything by searching #10DaysofShopcade on Twitter. Enjoy!

Win Little Mix Tickets & A Nikita Karizma Piece!

Little Mix | Photo Credit: hjpr

Happy Friday Shopcaders and wow, do we have a little bonus for you this week! How would you like the chance to win a pair of tickets to a Little Mix gig, plus win a piece created by their fave designer, the awesome Nikita Karizma?! Yep, thought you guys would like that!

All you have to do is share this Little Mix Style List on either your Facebook or Twitter using the hashtag #littlemixtix to be in with a chance of winning. Super straight forward and open to all to enter :)

So just to recap… not only do you get the chance to see Little Mix on the 25th May in the flesh, you could also be strutting your stuff in a KARIZMA exclusive at the 02 in London! So what are you waiting for? Get sharing now and whilst you’re at it take a sneaky peek of the girls strutting their stuff for ‘Salute’ below… can you spot the pieces Nikita designed?



As HUGE fans of Little Mix here @Shopcade HQ, it was a total no brainer to team up with Nikita to showcase her amazing designs on the girls and we’re sure you’ll agree, they look amazing!

We caught a quick five mins with the lady herself to chat about designing for a music video vs her own collections and just how she would sum up Little Mix’s look in Salute…

What was your inspiration behind the design?

Little Mix wore clothes from my Spring/Summer collection in their latest music video for Salute. The shapes and structure of garments in the collection were inspired by female power and there was a strong underground feeling of London in the collection.

Do you tailor each piece to their personality?

In the past I have made clothes based on the girls’ personality and style, which is a fun way to collaborate with Little Mix as they are four individuals in a girl band. For this collaboration, however, their stylist simply pulled in clothes from my collection that she felt was right for their look in the Salute video.

How different is it to design for a music video than to design your own collection?

Pretty different! With a music video it is a collaboration between the designer, stylist, music artist, management, record label, producer, choreographer and well, the list goes on! Also the music industry works around the clock so it is normally an intense few days! With my own collection, I take a few months to design and create it and it’s completely a solo vision. I listen to Little Mix’s music in the studio sometimes, so it is interesting to see my clothes in their video after their music has also been in the background whilst I am designing.

Which do you prefer?

I do love adapting my style and collaborating with the music industry as it gives another dimension to the fashion pieces, whilst on the other hand with my own collection its completely an individual creative expression! I enjoy them both equally, but I do love the journey of seeing clothes from my collections end up in the hands of the world’s most cutting edge music artists and producers.

Finally, how would you sum up this look?


We couldn’t agree more!

Want more deets on the comp? Then have a look at our Facebook and Twitter pages and browse the T&C’s for the full lowdown. To discover new cool brands and unique stylish pieces, check out the Shopcade Store right here!


Ones to Watch: Lottie Moss



Photo Credit: Andrea Carter-Bowman | dangerbrave via Instagram

Kate Moss had better watch her back because none other than her little sister, Lottie Moss is after her fashion crown after landing a contact with Storm Model Management.

Coincidentally it’s the same one that manages Kate, so talk about keeping it in the family!

What’s all the fuss about we hear you say? Well, apart from the fact that she’s Kate’s half-sister, Lottie is a mini stunner in her own right and is sure to see the bookings flooding in.


Christmas Bloggers Special: Marta Pozzan talks about her love of Miu Miu, fashion must-haves this season and living the stylish life in L.A.



Marta Pozzan | Itssuperfashion

Visit Marta’s Shopcade and follow her to find out more about her style!

Los Angeles-based Italian fashion blogger and actress Marta Pozzan talks to Shopcade about her love for anything Miu Miu, modeling, her friend Jaime King, and – you guessed it – Christmas shopping! Fashion aficionados, feel free to take notes!

Hi Marta! Thanks for joining us for our Christmas special! What has been the best present you have received? And the one you would rather forget about?

The best present I’ve ever received was a military green Miu Miu coat. I love Miu Miu; it’s my favorite brand ever, so that gift was awesome. The ones that I’d rather forget are mainly earrings or bracelets I get gifted by people I’m not very close to, so they don’t really know my style or taste and I just end up never wearing them.

Do you have an ‘it’ fashion item that you are planning to wear for this year’s holidays?

Yes, indeed. A white furry coat by Topshop I’m so obsessed with! Oversized furry coats are such a must-have this season.

Which film puts you in the spirit of Christmas?

“The Nightmare Before Christmas.” I know it’s a bit creepy but I used to love it as a kid.

What is the one thing that you can’t have enough of during Christmas? On the contrary, what is the one thing that you absolutely can’t stand anymore?

I think Christmas is such a good occasion indulge my sweet tooth; eating all sorts of candies or holiday desserts is just the nicest thing that could happen during Christmas. On the other hand, I’m really bored with all the Christmas decorations like lights and trees, they’re just always the same every year and unless they have an innovative design, I don’t really get impressed anymore.

Dolce & Gabbana were the designers behind the famous Claridge’s Christmas tree in London. Who would you choose to design it and why?

Maison Martin Margiela. We need a Christmas tree that is not so Christmassy for once, but that’s more a piece of art and they’d be perfect for that.

What type of Christmas tree would you be?

All white and clear, made out of glass with milky white lights.


Our #GiftThis Countdown to Xmas. Make A List to Win!



For the past few weeks we’ve been pitting our #GiftThis lists against each other to help shoppers pick the perfect presents for their hardest to buy for giftees – boyfriends, BFFs, and Secret Santa’s alike. With those under our belt (and tree) we’ve decide to pass the torch onto our community.

Now it’s your turn to make the lists. Show us the gifts you’ll be giving this year and you can win one of three A-MAAAA-ZING prizes.

All you have to do to win is 1) create a holiday gift list. Include anything from gifts for granny to the designer bag you’re lusting after. Once it’s filled with all your fave products, 2) tweet your list to @Shopcade using the hashtags – #GiftThis and #shopcade. Don’t have a Twitter account? Enter via email by sending your list to competition@shopcade.com with the subject line “Holiday 2013 Mission”. Once it’s up, feel free to promote, retweet, and 3) keep your fingers crossed until December 18th, the day we will be calling a winner.

The three best lists have a chance to win a $115 voucher to Boticca (3rd prize), $150 voucher to Perfumania (2nd prize), or a grand prize worth $300.

HURRY UP and enter! It’s the countdown to Xmas. After all, there are only 17, 16, 15…days left.

Shopcade live at the Isabel Marant for H&M launch!

Shopcade live at the Isabel Marant for H&M launch!

We here at Shopcade love a designer-high street collaboration and they come no bigger than Isabel Marant for H&M dear readers, which is why Team Shopcade camped out from 7.30am with the rest of the fashion obsessives for a peak at the collection which is already flying off the rails. Here’s the live diary of our progress…

7.30am: Coffee in hand, four bleary eyed girlies (Sanjeela- our Social Media Manager and shopping princess, Marion- our Partnerships Queen, Kriti- our Trending Feed expert and me, Laura, the Chief UK Editor and all around fashion goddess! Haha not really, but I digress) are on site and ready to suss out other like -minded ladies who are also on the hunt for a piece of fashion history.

8.00am: We’re given wristbands by the lovely H&M peeps. 10 minutes to shop at an allocated time- how civilized! The only downside is it’s not until 9.40am… more coffee anyone?!

8.30am: The fash pack are getting restless now, you can see it in their eyes! We almost forget that we’re here to cover the event for Shopcade and start sharpening our elbows. We overhear some pretty clever strategies… one person plans to run in and buy it all for her friends, another is already peeping in the windows, sussing where everything is and planning a clear run, grab, buy. These girls have clearly had their Shreddies this morning!

9am: We managed to sweet talk the lovely doorman and get a sneak peak of what is to come! We are the ULTIMATE insiders!


9.20am: This is by far the most civilised collaboration launch we have ever been to! Everyone is politely making small talk and waiting their turn. We’re uber excited for our turn to go in and shop… only 20 mins to go :-) Head over to our Twitter & Instagram pages for more images and live updates as well!

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9.30am: We’re first in the queue! People are coming out with Isabel Marant for H&M bags left, right and centre!

9.40am: And we’re in! All sense has literally gone out of the window as we fight for the key pieces. Marion has grabbed the first five things she’s seen and has wandered off in search of something else. Kriti has managed to bag the last Aztec woolly cardigan and I am manically searching for the metallic dress and shredded knit I’ve had my eye on since the teaser for the collection came out.


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9.50am: 10, 9, 8…. shout the H&M staff as we all scramble for last minute purchases. I actually ask the security guard if I should buy the jumper I’m desperately clinging to… his advice is ‘take it and go’ so I heed it and make one last dash around to make sure I’ve got the best items I can.

9.55am: And… it’s over. Exhilarating, crazy and totally nuts is how I would sum it up! Sanjeela made a friend during her time slot however, and they both helped each other find the size required. Mine and Kriti’s experience was not so friendly… Kriti nearly got rammed and I was pushed into a pile of scarves! In any other situation I’d be annoyed, but hey, they were ISABEL MARANT scarves, so I was pretty OK about the whole thing.


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So lovely Shopcaders, that’s it! We’ve packed up our things, paid for our goodies and are now heading back to Shopcade HQ. Our verdict of the collection? TOTALLY worth it! I picked up the last lust worthy red ‘painted stripes’ sweatshirt, which will look great paired with jeans and wedge trainers for a cool off duty look. Sanjeela meanwhile invested in the gorge muted grey and blue tribal print tee after much deliberation and will wear to death with her skinnies I’m sure.

The beauty of the whole collection is that it is wearable, versatile and well priced considering the designer behind it. It feels like a diffusion of her mainstream high end line for the high street and it really doesn’t disappoint. The fab tote bags to showcase our purchases also made us feel like royalty. Well done H&M, you have done it again!



To check our more images from this morning’s launch, visit our Facebook album here!


Shopcade Freebie Friday Giveaway


Shopcade Freebie Fridays

Freebie Fridays – here we come!


If you hadn’t already guessed, here at Shopcade we love to treat our awesome users (yes, that’s you!) because without you, Shopcade would be very dull indeed.


So as a MAHOOSIVE thank you, we’re giving you all the chance to win a special reward on selected Fridays in our “Freebie Friday Giveaways” on Twitter.


For a chance to win, just follow a few simple steps:

  • Follow @Shopcade on Twitter
  • Retweet the giveaway tweet(s), which will be posted on Friday afternoons and will contain the hash tag #FreebieFriday

The UK winner will be announced at 4pm (BST) & US winner will be announced 5pm (EST) and announced on Shopcade’s Twitter page. Having a Shopcade profile is recommended so that we can contact you a whole lot faster! So make sure you Sign up to Shopcade before you win!


Note: You must be located in the United States or United Kingdom to enter and be eligible to win.

See you on Friday! 😉

Shopcade Events: Join Style & Entertaining Experts for Tonight’s Twitter Party


It’s wedding season and Shopcade has top style picks for brides, guests and anyone who loves an excuse for a great party!

Shopcade is also giving you the chance to work your summer weddings in style with some crush-worthy accessories valued at over $600 in our Style Crush sweepstakes. You could win a $200 Milk and Honey shoes gift-card, $50 Modcloth gift-card, and bracelets from Ettika and Lele Sadoughi!

But the winning does not stop there! Shopcaders and accessory lovers will also have a chance to win accessories and other prizes during tonight’s wedding-themed Twitter party!

WHEN: Thursday, June 20 at 9 p.m. EST

WHERE:  Twitter

WHAT:  Chat about summer weddings with guest experts and your fellow Shopcade trendsetters. What to wear? How much (and what) to give? Plus dating tips for singles from online dating expert and author Laurie Davis.

HOW: Follow @Shopcade and use hashtag #Shopcade

WHY: For a chance to win fabulous prizes from @Ettika, @VilleroyundBoch, @LeleSadoughi, and @eflirtexpert.

Prizes for tonight include:

Lele Sadoughi – Heiroglyphics Bracelet



Ettika – Cream Vintage Ribbon Wrap Bracelet



Villeroy and Boch – Mariefleur Gris Serving Dish



Laurie Davis – Love @ First Click: The Ultimate Guide To Online Dating





Join us at 9 p.m. for a chance to chat and win!

Follow us on Twitter to win a $50 voucher for Target.com


Hi folks!

Cyber Monday is here and we are offering a $50 voucher for Target.com to a lucky winner.


To enter, simply:


1. Follow @MyShopcade on Twitter

2. Tweet your Shopcade link to @MyShopcade by clicking the Twitter icon in the profile bar in your Shopcade. (You’ll have to first join Shopcade if you haven’t yet)

Good luck!

Find out more about the contest rules here