Fest Dressed: Cowboy, Americana, and Navajo – Three Trends to Try at SXSW


It’s time to dust off our flower crowns, girls. (Wait, are those still a thing?) It’s festival season!!! Yes, you’ve heard right. Our favorite time of year is near. The time when winter becomes a distant memory and the spring and summer seasons are ushered with live music – and a lot of it.

SXSW, based in Austin, TX, kicks it off each year. The inaugural fest is different than the rest in that it’s spread throughout the entire town of Austin. There are no camp grounds or gates here, the ENTIRE town becomes a music fest. Aside from being encapsulated in tunes, you’ll also be inundated with some of the best tacos EV-ER. Just those two things alone should sell you.

The big question is, what do you wear to fit in at a fest located in the south? To put it simply, go west Well, west-ern. We recommend denim and navajo print with a splash of classic Americana. And, don’t forget the cowboy boots.

Here are the three festival fashion trends you’re going to want to try when heading to SXSW.




Channel your inner John Wayne (or Madonna circa her “Music” album phase) at the Austin-based fest. The idea is to pepper in a little of the trend – seen all over the NYFW runways – into your everyday wardrobe. Otherwise, you risk getting mistaken for a rodeo queen instead of a street style star. Don’t know about you but we prefer the latter. Achieve this with a fringe statement piece and a fun pair of western-ispired boots – those are the key

GET THE LOOK | Staring At Stars Suede Fringe Moto Jacket, $299, available at Urban Outfitters; Studded Cowboy Booties, $32.80, available at Forever 21; Sweet Jane Round Sunglasses, $16, available at Urban Outfitters; Obsessive Compulsive Cosmetics Lip Tar – Matte Kava Kava 0.33 oz, $18, available at Sephora




Celebrate Technology With Shopcade At South By South West!


Come and see Shopcade in Austin at South By South West (SXSW)! From the 8th to the 12th March, we have street teams showcasing Shopcade and distributing personal, handpicked freebies!! These are all the activities during the week…

If you’re in Austin:

  • Join us for our Roof Party at Fogo de Chao, Austin, everyday to party it up with Shopcade during Happy Hour (5-9pm)
  • Come for a ride on the PARTY BUS! Yes, you can join us for a good ol’ boogie on our sponsored CanWeNetwork double-decker bus with an open roof! We’ll have music, cocktails and lots of fun – tweet us @Shopcade to join us for our special Happy Hour on March 11 and 12th
  • If that’s not enough, our RideScout vans will also be offering FREE RIDES around Austin during all of SXSW! Once inside you could win even more fabulous goodies (and you can also charge your phone whilst catching a ride!)

On Shopcade (if you’re not in Austin…):

For SXSW especially, we will host 2 shows with our partner YouNow and our Special Guest Lew from Unbox Therapy (stay tuned for dates and more details on giveaways!)

To make it a bigger celebration for all Shopcaders, you could also be in with a chance of winning an iPad Mini with our fantastic Superdraw Mission! Play now here!

And, as requested by YOU, our mobile Shopcaders, we are pleased to announce that the first version of our iPhone app will be available for download very soon! Yippee!
At SXSW you can also expect the following:

  • Prizes (lots of prizes) – the Shopcade teams are going to be handing out some of the coolest and quirkiest snacks and surprises at SXSW – both for the day crowd, and the party crowd at night

Don’t miss any of this by following us on @Shopcade

See you in Austin or on Shopcade!