Shopcade Hits The Stylist Rail

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 The Stylist Rail | Photo Credit: @FashionFabs

For one day only, The Stylist Rail popped-up in Shoreditch’s Hoxton Hotel so I headed down there, as a stylist myself to see what I could find to add to my own rail.

Placed in the apartment area of The Hoxton Hotel, the atmosphere was buzzing as the DJs played the right tunes to keep shoppers happy whilst rifling through the rails. With previous labels from YSL, Acne, PPQ & Holly Fulton mixed in amongst new, young designer collections there was something for everyone!

Curated by the fabulous Plum from Plumdiddlyumcious blog, the event has gone from strength to strength! Starting in a bar, Birthdays in Dalston, passing through to a charity event at The Sanderson Hotel and now being hosted at The Hoxton, one girl’s dream has now been given the seal of approval from Grazia, StylistTime Out and now of course ourselves here at Shopcade!

For those that needed a style over haul pre LFW, style consultant, Emma from Back of the Wardrobe was on hand to help you compose two outfits with a discount too! Double deal!

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With a complimentary gin cocktail to hand on my travels I met some great young designers such as Nikita Karizma who has worked on The X Factor, dressing the likes of Little Mix and The Style Merchants who are stylists currently setting up their own shop. Exciting times for fashionistas!

It was a great afternoon to meet with like minds, support our fellow fashionista and have fun! Stay tuned as we’ll have some great features coming up in the next couple of weeks from Plum, NIkita and others!

Check out the Rachel’s fab dungaree and polkadot look below on my Shopcade…





Fashion Stylist Q&A: Holly Barber

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The fashion stylist and collaborator of such magazines as L’Officiel and Doze, talks about the charms of electric blue, the style combinations that make her cringe, and the secret to being really, really stylish (shhh, we promised not tell anyone!). Wanna find out more? Just check below!

Fashion Stylist Q&A: Holly Barber

You have collaborated with magazines such as L’Officiel and Doze. What did you learn from them, style-wise?
Both of those shoots were submitted to the magazines, so the ideas belonged to the team that I was working with. I get a real kick out of working with other creative people, and having others to bounce ideas off is integral to creating something that is accessible to a wide audience.

What kind of combinations make you cringe when you see them?
Hmmm…to be honest, it’s not necessarily a badly styled outfit that would have the cringe factor. So many times I have seen an outfit work on some people and not on others. The key is finding your style and being comfortable with it, and in who you are. That sounds incredibly cheesy, but it’s true. There is nothing worse than seeing someone trying to be something that they are not; it is so obvious that they are not being true to themselves because they seem so uncomfortable. Of course experimentation is lots of fun, even when you get it wrong, but I think it is very important to find your own sense of style and be happy with it.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
I think a mixture of everything is good! Investing in key pieces is a great way to build up your wardrobe. I am a big believer that if you love something you shouldn’t just wear it for the one season. What a waste! I view my wardrobe as a ‘collection’. Yes it is constantly changing, but it’s the key pieces that I tend to hang on. The high street is great for that instant fashion fix, however, I seem to be spending my money on quality pieces these days.

You also run your own blog. What’s the concept behind it?
My blog is called ‘I’ll Take Mine To Go’ and is a shopping blog, featuring outfits styled by me. It started as another outlet for my creativity. I would ‘fantasy shop’ whenever I was bored, or on the bus; I would trawl various online shops and create outfits. I just started to blog what I was doing as a record. It continues to be inspired by my life or whatever catches my eye that day. Each item is linked to the website that you can buy it from so that fashion can really be taken to go, whilst you are on the go. I have also recently started styling shoots for the blog and am working on a couple of concepts right now so watch this space!

If you could press a button and control everyone’s taste, what would you make people wear?
Haha, brilliant question! Well, life would be very boring if everyone dressed the same! I would probably un-invent Crocs (shudder) and perhaps encourage more people to wear winkle pickers! On a serious note, it’s a real shame that nobody dresses up anymore. I don’t mean dress up to fall in and out of clubs at the weekend, I mean to the theatre, for dinner… I would infuse the world with a bit more enthusiasm to make more of an effort!

Please define your style in a few words…
Eclectic, unpredictable, colourful.

What’s your failsafe fashion piece this season?
My Kenzo cloud print skirt. It’s a gorgeous shape, has pockets (always useful) and it’s soft print works well with everything.





What’s your colour for this season and why?
Electric blue. It is just such a good colour and is a welcome change from heavy blacks.

What’s the one thing that you are waiting patiently from a fashion designer to discover?
Another great question! And I couldn’t possibly tell you that as I am currently developing my first collection for my label Hox™ and that would be giving away all my secrets!

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Do you follow any street style photographers? Any memorable outfits you have seen so far?
Yes lots! I seem to be gravitating towards anything with clashing checks and tartans at the moment, or a flash of high shine leather. Heart, heart, heart.

Which city has the best fashion week and why?
LONDON! Because I think our city has an edgier vibe and inspiration can be found on every corner.

Which trend were you happy to see back on the catwalks for FW13?
Parkas. Especially the fur lined variety. I want (but unfortunately can’t justify) the Mr and Mrs Fur one with the blue fur lining. Seriously yum.






Name: Holly Barber
Website link: www.hollybarber.com
Shopcade: www.shopcade.com/hollybarber

Fashion Stylist Q&A: Lizzy Gardner

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Stylist and art director Lizzy Gardner is always looking for inspiration in beautiful or unusual images, that she then tries to develop into concepts that reflect the trends of the past and the present. Having gone from catwalk styling to editorial fashion shoots, Lizzy also brings her journalistic experience on board when it comes to offering advice on style. Something that definitely comes in handy when you need to tell women to be less impulse shoppers (we are all guilty and you know it)!

Fashion Stylist Q&A: Lizzy Gardner

How do you come up with concepts for photo shoots?
Ideas come to me all day, often when I’m doing the most mundane of tasks. I surround myself with things that inspire me, and collect images I find beautiful or unusual. Ideas need to be developed to turn them into concepts and in turn concepts and having an appreciation of both past and current fashion trends and genres is important.

What’s the biggest mistake women make when getting dressed?
I think it starts before they get dressed! The biggest mistake women make is impulse shopping (of which I am totally guilty of)… sometimes we need to stop and visualise the whole outfit before buying that totally on trend piece that will probably still be hanging in our wardrobes the following year with the tags still attached. And learning what suits you rather than following every trend.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spending on cheaper items for a more diverse look?
This totally depends on the individual and their style. For me it’s a bit of both, having a few key, high quality pieces that have longevity and that can be updated with less expensive items. Blazers are my splurge staple – they go with just about everything.





What are the things that you look for when purchasing clothes and accessories?
I know what suits me, so it’s more of a case of me knowing what to avoid. I tend to buy whole outfits or items that will go with separates I already have. I like tailoring to be lined, otherwise it can look cheap. Accessories – I think you can never have enough!

If you could press a button and control everyone’s taste, what would you make people wear?
Why would I do that, the world would be a dull place! Although, I would like to press a button and stop people wearing ass showing denim cutoff shorts – get over it!

Define your style in a few words…
Feminine, emerging, balanced.

What’s your failsafe fashion piece this season?
The pencil skirt – worn edgy with a luxe tee and flats for the day, or dressed up with stilettos and a cami for the evening.





What’s your colour for this season and why?
Orange, it’s the new red!

How has your taste evolved over the years?
My style has evolved as I have learnt what suits me. Also having the confidence to push the boundaries, pairing things that ordinarily you wouldn’t think would go together, but somehow work. Fashion moves too fast to have regrets.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
I think we’re all waiting on the dress that will make us look like we’ve lost 7lbs. So maybe illusion dresses!

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Do you have a favourite designer and why?
Phoebe Philo for a number of reasons: her work ethic is something that resonates with my own (she is a self-proclaimed control-freak who is passionate about what she does). She single-handedly turned around the fortunes of the French fashion house, Celine. And the British designer’s clean, stripped back signature is oh so covetable.

Which city has the best fashion week and why?
London, of course. Burberry Prorsum, Mary Katrantzou, Christopher Kane, Erdem, Unique, Mulberry, Manolo Blahnik, Vivienne Westwood, Tom Ford – need I say more?!

Which trend were you happy to see back on the catwalks for FW13?
Stilettos – I’m so over platform soles. To me, stilettos will always be the epitome of timeless style.

Who is the most stylish celebrity according to you right now?
Carine Roitfeld – it’s hard to look as effortlessly stylish as she does; it’s not something that can be taught. Her look is sexy but not in an overly obvious way, you just want to be in her gang!






Name: Lizzy Gardner
Website link: www.lizzygardner.com
Shopcade: https://www.shopcade.com/lizzygardner

Fashion Stylist Q&A: Alex Longmore

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Brand ambassador for L’Oreal? Check. Working for Britain’s Next Top Model? Check. Collaborating with celebrities such as Danii Minogue, Zara Philips, and Tamara Ecclestone? Check again. With over fifteen years of experience in the fashion industry, Alex Longmore is definitely someone you want to have around you for fashion advice! The founder of Style School adores all aspects of fashion, so naturally we had a lot of questions for her! Check her interview for some solid fashion advice right now…

Fashion Stylist Q&A: Alex Longmore
You have collaborated with a lot of important magazines like Tatler and Company. What did you learn from them, style-wise?
It was a long time ago and I was on work experience, so I just remember the girls in the office being super smart and so polished! I’d like to think some of that rubbed off on me but I am quite a jeans and trainers person!

What kind of combinations make you cringe when you see them?
Denim on denim is a big bugbear as is clothes that don’t fit properly. Especially when people have squeezed themselves into them.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
It’s something I am learning myself now. I think for smart occasions it is definitely best to invest in quality but for everyday I advise going for the diverse look. The high street is so resourceful and it means with its low price point you can try as many different trends as possible without breaking the bank.

You have worked with a variety of celebrities ranging from Claudia Schiffer to Joan Collins. Any interesting stories to share or any style tips you picked from them?
So many, that would be telling… you will have to wait for my book to come out!

If you could press a button and control everyone’s taste, what would you make people wear?
A lot of Stella McCartney as I love her designs. I would also banish fur.

Define your style in a few words…
Rock and minimal for winter, Boho for summer.

What’s your failsafe fashion piece this season?
A pair of bright floral printed satin trousers from Jaeger Boutique.





What’s your colour for this season and why?
Black, it always is for winter.

The one thing that you wouldn’t want to be seen wearing is…?
Fur, it’s so wrong and I’m a massive animal lover.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
The perfect fitting pair of jeans.






Fashion Week Special

Which city has the best fashion week and why?
London of course! There is always such a buzz and excitement surrounding it. For a tiny island, I think we do pretty well.

Who is the most stylish celebrity according to you right now?
Kate Moss, all the way. She is the ultimate rock chic boho goddess and I guess if there was anyone’s wardrobe that I would want to have it would be Kate’s… No one wears clothes as well as our girl from Croydon.

Name: Alex Longmore
Website: http://www.alexlongmore.co.uk/ & http://www.styleschool.co.uk/
Shopcade: https://www.shopcade.com/alexlongmore

 

Shopcade Stylist For A Day: Carolyn Malachi Debuts “All Right”

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The look was picked, the video was shot, and here it is!

After receiving hundreds of submissions Carolyn and her team selected the look put together on Shopcade by Sam Thomas for her new music video for “All Right.”

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Her stylists used that selected look as inspiration for their styling in the video. They used elements from Sam’s Caché dress pick including the strong black one-shoulder, fitted torso, and prominent purple print for their dress selection from Linda Asaf. Carolyn also sported a woven Ettika bracelet like the one chosen by Sam. The look was both strong and soft, exactly what Carolyn and her team were looking for!

Here is Carolyn on set in the look:

 

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But wait — there’s more! You will have another chance to style Carolyn on Shopcade starting Monday, July 15 for an upcoming appearance on the morning television show “The Daily Buzz.” In that mission you will choose an outfit, with some suggested brands and styles from Carolyn, and create a complete look for her to wear. The winner will not only see their look on Carolyn but win it for themselves!

Check the Shopcade homepage on Monday for all the details!

 

“Stylist For A Day” with Shopcade and Carolyn Malachi

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If you ever dreamed about styling a Grammy nominated artist for a music video now is your chance!

Shopcade has partnered with the fabulous and talented Carolyn Malachi to give you the chance to style her for her new music video, “All Right” which will be the first single off her new album Gold. 

From July 1 through 8 users will have the opportunity to choose from a pre-selected list of looks to create the perfect outfit for Carolyn to wear in her video. One lucky (and talented) stylist will win the outfit they chose and their look will serve as the inspiration for Carolyn’s styling.

Listen to “All Right” below and think about how you would work with Carolyn’s personal style in the video for the single.

 

 

To get the full styling experience make a video telling Carolyn why you chose your style (and how good it will make her look!) and add it to the comments to the dress you select or tweet it to us @Shopcade!

You will also have a chance to style Carolyn for more events later this summer including an appearance on “The Daily Buzz” and for a live performance!

Here’s How:

  • Unlock the mission by tweeting and creating the list.
  • You will see that the list is already full of dresses and jewelry. Your task is to whittle those choices down to your favorite pieces for Carolyn.
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Step one: Select the item you do not want to keep and click the ‘want’ button (or edit if you have already wanted it).

 

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Step two: Pressing want brings you to the page to select your list. All you have to do is press “Delete from your Shopcade” and ‘ok’ to quickly remove it or you can just unselect it from your lists and click ‘ok.’

 

 

About “Stylist For A Day:”

Carolyn Malachi is the first artist to be featured in Shopcade’s new “Stylist For A Day” campaign that gives fashion lovers the chance to style artists and celebrities for big events. The campaign gives users living all over the United States the kind of experience only available to personal stylists in the fashion hubs of New York and Los Angeles. If you were headed out to a red carpet event would you rather get fashion advice from one personal stylist or 400,000?

 

About Carolyn:

Carolyn Malachi is an acclaimed singer, rapper and spoken word artist who earned a Grammy nomination in 2011 for “Best Urban/Alternative Performance” for her EP “Lions, Fires & Squares” putting her alongside major artists like Janelle Monae and Cee Lo Green. Gold, which will be release later this summer, will be her third full-legnth studio album and will be kicked off by the release of the video for “All Right.” Carolyn will be performing on her “Road To Gold” tour this summer as well as appearing on television and radio to promote the single.

Learn more about Carolyn Malachi here.