May #StyleCouncil: Claire Portsmith from Motel Rocks

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Meet Claire Portsmith, Motel’s part trend forecaster and part designer who has joined our May Style Council!

For the winning female, Motel Rocks will be providing three looks for the shoot with We Are Collision Magazine.

Find out more about Claire’s fashionable life below!

Hey Claire, What’s on your Shopcade this season?

A mixture of fun key pieces for everyday and some dreamy wish list treats that maybe one day I can get my hands on!

What do you think is the thing that makes people really stand out on the Looks app?

Confidence and self belief in their own unique style!

What trends, if any are you loving this season?

Abstract art prints – LOVE!

Who are your fave designers?

Dries Van Noten, Celine, Acne, Proenza Schouler, Antipodium, Carven, Alexander Wang, Balenciaga, Christopher Kane, JW Anderson and right at the top right now, Marques Almeida!

Best high street brands?

Motel obvs! Dream essentials! (and I do like a bit of Topshop!)

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Behind the Scenes @ The #StyleBattle™ Photoshoot!

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#StyleBattle™ Go Behind the Scenes | Photo Credit: Dani Riot Photography 

The winners have been officially crowned and now it’s time to go behind the scenes of our AWESOME #StyleBattle™ photoshoot to see the gorgeous @zoegeorgiadis and @tobiamao in action!

Worthy winners, we’re sure you will agree, Zoe and Tobi rocked up last weekend to photographer and #StyleCouncil member, Dani Riot’s studio to experience their very own editorial fashion photoshoot for WEARECOLLISION magazine.

The theme was 90s grunge, with two time #StyleCouncil judge, Lee Stafford styling their hair and Yin Lee from AOFM Pro working on their make-up to make the shoot come to life.

Super stylist Sabina Emrit dressed the winners in Motel Rocks, Topshop, The White Pepper and pieces from Number Six with the results (see for yourself above and below in our behind the scenes vid) being absolutely amazing.

Fusing the 90s with a modern take on grunge as the main inspiration for the shoot, we loved Zoe’s dark lip but natural eye make-up, teamed with futuristic silver leggings and a cool crop top.

The accessories were awesome too- standout pendants, chunky necklaces, cut out ankle boots and retro round shades to complete the 90s look.

Want to see more? Then here’s your Access All Areas pass! Take the tour with our very own Head UK Correspondent, Fabienne Hebrard below…

 

Check out our other behind the scenes videos with super stylist Sabina Emrit, Celebrity hair stylist Lee Stafford and make-up maestro Yin Lee from AOFM Pro!
 

 

Eager for the June Style Battle™ to kick off? Well, keep your eyes peeled because we will be launching our search for the next Face of Shopcade VERY soon indeed!  

Meet our May #StyleCouncil Member: Arielle Free

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Photo Credits: @ariellefreepics
At only 27, Arielle Free already has a wealth of presenting experience. As a new addition to the 4Music family, Arielle is the content presenter on 4music and currently the voice of new series ‘Would You Rather….’.
Putting her love for fashion to good use, Arielle has also presented for MSN Lifestyle talking us through the hottest looks and reporting from the main fashion events throughout the year. Arielle’s first presenting job was for BBC Scotland when she was 16 for CBBC‘s UKOOL. The show was live every morning during the school summer holidays and Arielle was selected to be the UKOOL gang presenter.

 

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Furthering her passion for music, Arielle presents her own show on Shoreditch Radio and both produces and presents a weekly New Music Podcast for online music bible ‘The 405′. It was this that lead to Arielle being invited to join Edith Bowman as a guest on her Radio 1 Review Show giving her views on the festivals that summer.

Arielle gained her first air miles on Fresh Air Radio in Edinburgh presenting shows for Edinburgh Fringe Festival on Fresh Air at the Fringe. She then went on to present for Roundhouse Radio and hosted the shows live from Roundhouse Rising Music Festival.

She has also recently featured in fashion magazines such as Look, Stylist, More and Spindle Magazine. Arielle can regularly be seen rocking the decks at fashion events, such as Vogue’s Fashion Night Out, for super brand Emporio Armani and now for Shopcade’s Style Battle Party this Thursday 5th June!

We spoke to her about her fashionable life and part on the Shopcade Style Council; find out what she had to say below..

Tell us about your part on the Shopcade Style Council?

I’ll be judging the participants entries and deciding who my favourite style battler is, as well as jumping on the decks to get everyone in the disco mood at the #StyleBattle party!

What, in your opinion, makes people’s style stand out against anyone else?

Individuality. London is just brimming with so many different styles and it’s amazing that we have such freedom to wear what we want without people judging! I mean I have seen some sights, but it always makes me smile!

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Meet our May #StyleCouncil Member: Fran Newman-Young

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Photo Credit: @francesca_ny

Famed for her Made In Chelsea (MIC) appearances, Fran Newman-Young made her debut in series 5 of the hit E4 reality TV series. With a background in music and writing, Fran has proved she has many talents that lie beyond the glamorous lifestyle of Sloane Square.

Graduating from Leeds University with a BA Hons in English Literature, Fran has gone on to work as a Music Manager and as a Creative Consultant for Perfect Songs LTD, as a freelance writer for numerous reputable publications, such as The Huffington Post, GQ and Company Magazine, as well as writing a weekly column for the Metro.

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Fran interviewing our May photographer, Sam Atkinson.
As a secure member of Made in Chelsea after three successful series’ under he belt, Fran has grown with popularity and has over 125,000 Twitter followers. Now living with Binky, and being a loyal friend to numerous members of the cast, Fran has secured herself as a principle member of the Made In Chelsea crew and of course now as part of the Shopcade Style Council for May!

As the fashionable socialite of the show and for her presenting skills used at the April Style Battle, it was only right that she joined the council this month. Watch her in action below:

Follow Fran and her musings @francesca_ny

May #StyleCouncil The Beauty Stylists: Lee Stafford and Yin Lee

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May’s Beauty Stylists: Lee Stafford & Yin Lee | Photo Credits: leestafford.com | aofmmakeup.com
Meet the beauty stylists who have joined The May #StyleCouncil – Lee Stafford on hair and Yin Lee on make-up to beautify the winning Style Battle looks and make them feel fabulous!

 

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Meet world famous hairdresser and hairstylist Lee Stafford! Joining the Style Council for the second month in a row, we just can’t get enough of his unique hair creations and cheeky grin! Let’s find out more about him below..

In his own words, Lee’s career began by “Cutting friends’ and family’s hair in my mum’s living room! This is where I realised my passion for cutting hair by changing the way people looked and finding the best styles for their features and personality”.

So after a brief spell at the Kings Road, Chelsea and some time in the US, he returned home and started developing and honing his skills, building his reputation as Lee Stafford the hairdresser.

In 1998 he won the award for Men’s British Hairdresser of the Year and in 2000 he opened his second salon in Soho. Since then, his career has gone from strength to strength, most recently winning the 2014 Hair Magazine Award for his Breaking Hair leave-in treatment!

Lee Stafford's Award-winning Leave-in Hair treatment
Lee Stafford’s Award-winning Leave-in Hair treatment


In 2002 he won his “ultimate accolade”, being named the ‘Most Influential Hairdresser of the Year’ which was incredible because it was voted by other professionals in the industry – the people who continue to inspire his work and push him into new directions.

Find him on Twitter and Facebook, or of course on LeeStafford.com and check out his interview during the April #StyleBattle winner’s photoshoot and see what inspired his look for the winners.

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Meet our May #StyleCouncil Member: Dani Riot

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Meet #StyleCouncil Member: Dani Riot | Photo Credit: daniriot.com

Dani Riot is a British fashion and portrait photographer based in London, but working throughout the world. Starting his career in lighting for theatre, Dani now uses his camera to capture talent.

Dani has attracted an International client base through his creative storytelling. Together with a love of black and white portraiture, he creates a connection between the person and the camera that makes his work so striking.

Something that stands out is what we’re always looking for here at Shopcade and as his work clearly shows this we thought he’d be the ideal photographer for May’s Style Council.

We’re excited to see his vision, whilst working with WeAreCollision Editor, Kahmarl to see what their collaboration will produce for the #StyleBattle winners. Stay tuned…!

Meet Our Style Council Mag Editor: Kahmarl Gordon!

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Photo Credit: Skate Girls | WEARECOLLISON

Introducing Kahmarl Gordon, Editor-in-Chief of rising fashion and culture magazine WEARECOLLISION. His keen and fresh eye for fashion, graphics and all-around design is shared with a readership of 200,000 spread across seventeen countries worldwide!

His Background:

Kahmarl attended the famed BRIT School where he studied music and media studies, and later went on to work with some of music’s finest including Madonna, Rihanna, The Saturdays and many more, as well as a vocal producer for Columbia records. ​

About the magazine:

WeAreCollision welcomes its audience to a new way of thinking, one without limits where anything is attainable. This ethos links perfectly with Shopcade’s Style Battle which is all about giving our users the opportunity to attain something that they wouldn’t usually be able to – a fashion photoshoot!

Simply upload your look tagging #StyleBattle to the Shopcade ‘Looks’ feature on the app to be in with a chance of winning this opportunity! Share across all you social platforms to gain more likes, as the more likes you receive the more chance you have of being selected.

With Kahmarl’s fashion-forward thinking, he is an obvious choice to be on the judging panel, also known as The Style Council. We caught up with him at our Style Battle Brunch to hear what he’s looking for this month from the competition in the video below:

 

Love his look? Then shop it here!






#StyleBattle: This could be you!

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#StyleBattle is on! Photo Credit: @diogobarradas | @imogende-souza1 |Sam Atkinson

The May #StyleBattle is now well underway with many of you posting some amazing looks on the app, but with two more weeks to go, if you haven’t entered yet, get posting pronto!

You know how it works by now peeps; simply post your fave fashion look on the app using the hashtag #StyleBattle to qualify for entry.

We’ll be featuring our fave looks on the app throughout the competition and on our social media, so make sure you follow us to see if you are posted on our hall of fame, AKA the Trending Feed.

You could win an amazing prize package should you be named as the Face of May, including your very own professional photoshoot, styled by Sabina Emrit, with hair by Lee Stafford and make-up from Yin Lee from AOFM Pro.

If that wasn’t enough, you will also be gifted an outfit from Motel Rocks & Number Six, which will be featured in leading independent fashion and culture magazine, WEARECOLLISION, plus you will be our guest of honour at the exclusive May #StyleBattle party. Phew!

Still not convinced? Well, then why not go behind the scenes of the winner’s photoshoot from last month (featuring the awesome Diogo and Imogen) to see what they made of being crowned the Faces of April. Enjoy!

Not got the app yet? No worries! Simply click visit the App Store or Google Play. You are MOST welcome. Shopcaders 😉