Welcome To The September #StyleBattle™

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September #StyleBattle™ Photo Credits:  I’m Koo | Crapeyewear.com

It’s cold, it’s grey and The X Factor has started, which means we’re officially on the countdown to Christmas (yes, really!) To celebrate this momentous occasion, welcome one and all, to the launch of our September #StyleBattle™ YAY!

This month we’re looking to crown the most fashionable users snapping their new autumn style, so here’s the lowdown on what you can WIN this time around…

> A VIP Photo shoot: We’re talking the works here! You will be dressed by a celebrity stylist, have your hair and make-up done by the pros at RUSH hair and Illamasqua, before taking your place in front of the camera for your shoot. If that wasn’t cool enough, you will be featured not only on the Shopcade App, but also appear in IDGAF Magazine! Impressive, huh?!

Fashion Union goodies: The winners will also receive some gems from our brand sponsor this month, the amazing Fashion Union!

So what else is new this month? Well, we welcome on board some amazing new Style Council members, including the lovely Danielle Peazer AKA Idle Lane, stylist Kristine Kilty and fashion photographer Rachell Smith, to name but a few!

Here’s the rest of the council you need to be impressing this month to be crowned the winner!

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Illamasqua joins our July #StyleBattle™ Style Council!

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Photo Credit: Illamasqua

Charlotte Savoury is Illamasqua’s International Brand Ambassador. She joined cult British beauty brand Illamasqua in 2009 at Debenhams, Cardiff whilst studying BA Hons in Art Practice, specialising in Fine Art. Once she graduated in 2011, Charlotte joined Illamasqua’s Art Team in the role of Key Artist.

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Charlotte finds inspiration from everything around her; from feelings, thoughts and imagination to nature, words, music, colours, textures and the future. Her artistic influences range from Francis Bacon and Lucien Freud to fashion designer Gareth Pugh and Illamasqua’s Creative Director Alex Box.

Today, Charlotte is fuelled by creative energy and thrives on pushing boundaries, focusing on unusual textures and alternative colours. She strives to continue her journey embracing individuality, whilst working with a team of talented individuals that inspire one another.

“In the two years that I have worked as a make-up artist at Illamasqua, I have seen people become more experimental with make-up and open their minds to a world of colour that they would have normally shied away from. It’s definitely onwards and upwards to a brighter bolder future in the world of make-up.” – Charlotte, Illamasqua Key Artist

Charlotte’s Top Illamasqua Tips:

  • Illamasqua Sealing Gel – “Illamasqua Sealing Gel is a must for stay put brows and water proofing eyeliner under the lash line.”
  • Illamasqua Lipstick – “Illamasqua Lipsticks are a prominent fixture on shoots with me. I use them as paints on the face and body. They work great as a quick eye base and as a blusher too.”
  • “Mix Illamasqua Skin Base in shade SB01 to your foundation to illuminate and highlight paler skin tones.”
  • “Apply a lighter shade of Illamasqua Concealer or Illamasqua Medium Pencil in Vow under the brow to lift and highlight the brow area whilst concealing those new growing hairs!”

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Meet Our Style Council Stylist: Sabina Emrit!

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Presenting The May Style Council: Celeb Stylist, Sabina Emrit

Sabina Emrit is an International Editor, celebrity stylist and music consultant who has joined the Style Council for May as the stylist on the winning photoshoot!

Her clients have included everyone from Imogen Heap to Conor Maynard, Bastille, Rudimental, Clean Bandit and a list of number 1 charting artists that goes on and on.

She is always on the look out for new talent and has recently been in LA working with some of Hollywood’s rising stars. Join the #StyleBattle and it could be you!

As the UK Editor of the luxury title U Magazine, the Senior UK Editor of New York’s Idoll Magazine and Editor of ACCESS-FASHION.COM, her on-trend fashion knowledge will be greatly appreciated during the competition!

The founder of ACCESS-FASHION.COM, Sabina is no stranger to the power of online platforms and the social media style take over. It’s one of the reasons she’s joined our panel for this month. So get uploading and dress to impress her.

Check out what she’s looking our for this month in the competition when she joined us for the Style Council brunch at The Sanderson Hotel. Love Sabina’s look? Shop it here!

Shopcade’s First Style Battle Party!

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Shopcade’s April Battle Style Council with host Fabienne Hebrard and Fran Newman-Young | Photo Credit: Getty Images

Last Wednesday 16th April, we held our inaugural Style Battle at The Hoxton Hotel in London’s trend-stop, Shoreditch. With 10 of the fashion industry’s most clued-up insiders – our Style Council and London’s hottest hipsters to crown two stylish users the ‘Face of April’.

London boy, Diogo Barradas and blogger, Imogen De Souza were crowned the winners at a celebratory bash attended by Shopcade’s star-studded Style Council judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar.

Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.

Inaugural Style Battle Launch Party
DJ and model Vogue Williams spinning the tunes
Inaugural Style Battle Launch Party
Shopcade’s Style Battle Winners of the Face of April – Immogen de Souza & Diogo Barradas
Inaugural Style Battle Launch Party
Model and blogger Ashley James from Made in Chelsea
Inaugural Style Battle Launch Party
April Style Battle finalists

Vogue Williams played a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.

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Shopcade’s April Style Battle Party Sponsored by Malibu

 

 

Want to go behind the scenes of April’s Style Battle? Of course you do! Check out our awesome video below and don’t forget to leave a comment! Enjoy x

Style Battle: Meet the Style Council…

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Style Battle: Meet the Council!

Unless you have been living under a rock the past week, you can’t have failed to notice that our Style Battle competition has officially kicked off!

We’ve recruited some of the most influential people in fashion to sit on our style council and find the ‘Face of April’, but how much do you really know about the people you need to impress?

Here’s our insider rundown on our amazing style council for April’s Style Battle…

 

04-vogueVogue Williams

Who is she? An Irish model, DJ and TV presenter, Vogue has DJ’d at some of the biggest festivals in the world, including Oxygen Festival and Europe’s biggest private party, The Trinity Ball. She’s also appeared as a contestant on Dancing with the Stars in 2011.

Did you know? She’s married to musician Brian McFadden and last year starred alongside him in the TV show ‘Stepping Out’. Aww.

 

05-leeLee Stafford

Who is he? Are you kidding? This is THE Lee Stafford, celebrity stylist and all around hairdressing legend.Chances are you will have used his amazing range of products at some point in your life, or gazed adoringly at a celeb whose hair he will have coiffed.

Did you know? Lee has starred in his own TV series, The Hairdresser, and hosts the annual BBC TV Children in Need charity telethon, Celebrity Scissorhands.

 

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