Meet Idle Lane… Our September Style Council Fashionista!

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Idle Lane

Dancer, model and blogger Danielle Peazer of IdleLane.com is our September Style Blogger Council member ready to get judging your style in the fashionista style stakes this month! Find out about what trends she’ll be rocking this season, which may pop-megastar is following her on Twitter and what she thinks makes people stand out from the crowd, to see if you can catch her eye on the Shopcade app!

What’s on your shopping list this season?

Moving into A/W I’m on the look out for cosy knitwear, it’s so vital when the weather gets colder!

What do you think is the thing that makes people’s style really stand out?

I think people’s style stands out when they’re truly comfortable in what they’re wearing and are happy in their outfit. It’s an added confidence that comes naturally.

What trends, if any are you loving this season?

I’ve loved the amount of lace overlays that have been on trend. I’ve got a few pieces and they always catch my eye when I’m out shopping.

Who are your fave designers?

I love Reformation and Sandro but for high end designers as well as Saint Laurent, Givenchy and Burberry for their leather jackets!

Best high street brands?

I’m a massive fan of Zara and Topshop. I also love Monki and love to shop online at Missguided and Asos.

Whose style do you admire?

I love Ashley Madekwe’s style and Naya Riviera’s sharp look that she always has. I love Vanessa Hudgens and wish I could pull off the boho look as well as she does!

Have you ever had a fashion faux pas?

I’ve had a few yeah! I used to own this faux fur leopard print coat that didn’t suit me at all but I tried to make it work – I looked terrible!

What’s your favourite piece in your wardrobe atm?

I recently bought a linen mac from Zara. It’s calf length and I loved it so much in beige that I bought the exact same one in black!

What item could you not live without? Fashion/Beauty item…

I couldn’t live without my Mac lip conditioner – it’s better than Vaseline but not as sticky as lip gloss. And it comes in a few different shades too.

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Win Wireless Tickets In Our June Style Battle™!

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Get ready for the June Style Battle™ | Photo Credit: Alexander Federic

Oh yes, it’s that time again stylish Shopcaders! We are on the hunt for the faces of June in our latest, greatest Style Battle™.

This time, however there’s a little twist ‘cos you know, we like the keep things fresh 😉 We want you to showcase your best Festival Style on the app for a chance to win Wireless tickets, plus much, much more!

If you don’t know how it works by now then here’s a quick recap on how to enter…

Step 1: Snap your festival look (full-length please, no up close selfies or half naked pics… keep it clean people!)

Step 2: Upload your look onto the Shopcade app using the hashtag #StyleBattle (no hashtag no entry peeps, so make sure you do it!) and…

Step 3: …Boom! you’re done! Share away to all your social networks, so your friends can get involved as well.

If we like your look we could feature you on the app throughout the competition, so keep on posting! A festival look a day if you feel like it, we’re not fussy! Make sure you check out our T&Cs here for all the deets as well.

What else is in it for you? Well, this month you could be in the chance with winning your very own celebrity style photoshoot, styled by Rachel Holland and have your make-up done by the pros- we’re talking #StyleCouncil faves AOFM Pro no less!

Want to know how you can impress the #StyleCouncil this time round and win this awesome prize? Well then, without any further ado, presenting the June Style Battle™ judges…

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  • rachel
  • pretty
  • kate
  • craig new
  • alice
  • zana
  • jenny
  • nikita
  • rush

Shopcade’s First Style Battle Party!

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Shopcade’s April Battle Style Council with host Fabienne Hebrard and Fran Newman-Young | Photo Credit: Getty Images

Last Wednesday 16th April, we held our inaugural Style Battle at The Hoxton Hotel in London’s trend-stop, Shoreditch. With 10 of the fashion industry’s most clued-up insiders – our Style Council and London’s hottest hipsters to crown two stylish users the ‘Face of April’.

London boy, Diogo Barradas and blogger, Imogen De Souza were crowned the winners at a celebratory bash attended by Shopcade’s star-studded Style Council judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar.

Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.

Inaugural Style Battle Launch Party
DJ and model Vogue Williams spinning the tunes
Inaugural Style Battle Launch Party
Shopcade’s Style Battle Winners of the Face of April – Immogen de Souza & Diogo Barradas
Inaugural Style Battle Launch Party
Model and blogger Ashley James from Made in Chelsea
Inaugural Style Battle Launch Party
April Style Battle finalists

Vogue Williams played a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.

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Shopcade’s April Style Battle Party Sponsored by Malibu

 

 

Want to go behind the scenes of April’s Style Battle? Of course you do! Check out our awesome video below and don’t forget to leave a comment! Enjoy x

Style Battle: Meet the Style Council…

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Style Battle: Meet the Council!

Unless you have been living under a rock the past week, you can’t have failed to notice that our Style Battle competition has officially kicked off!

We’ve recruited some of the most influential people in fashion to sit on our style council and find the ‘Face of April’, but how much do you really know about the people you need to impress?

Here’s our insider rundown on our amazing style council for April’s Style Battle…

 

04-vogueVogue Williams

Who is she? An Irish model, DJ and TV presenter, Vogue has DJ’d at some of the biggest festivals in the world, including Oxygen Festival and Europe’s biggest private party, The Trinity Ball. She’s also appeared as a contestant on Dancing with the Stars in 2011.

Did you know? She’s married to musician Brian McFadden and last year starred alongside him in the TV show ‘Stepping Out’. Aww.

 

05-leeLee Stafford

Who is he? Are you kidding? This is THE Lee Stafford, celebrity stylist and all around hairdressing legend.Chances are you will have used his amazing range of products at some point in your life, or gazed adoringly at a celeb whose hair he will have coiffed.

Did you know? Lee has starred in his own TV series, The Hairdresser, and hosts the annual BBC TV Children in Need charity telethon, Celebrity Scissorhands.

 

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Let The Style Battle Commence: Post your Look to win!

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Photo Credit |  voteforparty.tumblr‎

OK, so we have exciting, no scrap that, we have AWESOME news Shopcaders… Style Battle has officially kicked off! YAY.
So what’s the scoop on the hottest new thing to hit Shopcade? Well, it’s a pretty easy ask! Simply post your fave fashion look on the app using our look button for a chance to win some mega prizes.

And when we say mega, we mean seriously cool. We have joined forces with the fashion industry’s most influential insiders to judge the best look overall.

The winner will not only get their own professional photoshoot, they will also be featured in leading independent fashion and culture magazine, WEARECOLLISION and gain entry to the VIP Style Battle party on 16th April. We know, we told you it was good!

So, more on the Style Council… just who will be sitting on the judging panel? Well check this line up out and prepare to scream pretty damn loud…

  • 01-kahmarl
  • 02-nik
  • 03-ada
  • 04-vogue
  • 05-ashley
  • 05-lee
  • 06-ella
  • 06-rebekah
  • 07-janan
  • 08-sam
  • 09-nathalie

We know, we know we have totally outdone ourselves this time ;-)The only question left is… what the heck are you still reading this for? Get posting your look now! Not got the app yet? No problem, simply click the buttons below to download.

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For all the nuts and bolts of our fabulous competition check the T&C’s here! (Dull, but totes necessary!)

Post a selfie on Shopcade mobile to win a treat in our #StyleBattle giveaway!

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Style Battle - Shopcade Mobile
By now you’ve probably heard all about our BRAND NEW LOOK FEATURE on Shopcade mobile…and if you haven’t, just where the heck have you been?!

It’s only the most awesome new feature, since like, ever! Our new update allows you to snap a selfie and upload your look on the fly, so you can share your amazing style with fellow Shopcaders!

We love your style, and we think you should show it off! Inspire others and keep an archive of your gorgeous outfits in one place. Tell us which brands you’re wearing and heart other people’s looks too! You can share your looks on your social media channels and soon you’ll even be able to comment on looks and tag people or brands.

To celebrate this most momentous of occasions (can you tell how much we’re loving this right now?!) we’ve decided to run a #StyleBattle competition to give all of you lovely, stylish peeps a chance to win a treat! We spoil you, we really do!

To enter:

All you have to do is snap a selfie of your look, hastag #StyleBattle and post it onto Shopcade using our mobile app. The person with the best look wins a £50 / $70 ASOS gift card! It’s as simple as that. Let the battle commence…

To see how to snap a selfie, click here.

Go on, what are you waiting for?! Get snappy happy now!

Please note: this is a mobile competition, in order to enter you must download our mobile app.

Competition ends Thurs 27th Feb 2014. Winners will be notified via email. See our T&Cs here.