Shopcade Does: Lazy Oaf new store launch party



Photo Credit: Lazy Oaf

Lazy Oaf’s flagship store in Ganton Street, just off Carnaby Street, London, had been under construction for a week so when we were invited to the store relaunch, being as nosy as I am, I wanted to take a look at the new surroundings..

With sparkling drinks and Desperado’s on hand we had a sneak peak at the new men‘s and women’s S/S ’14 collection! The new collection has its usual 90s throwbacks or play on words of major popular labels.

I’m a bit obsessed with matching co-ords so my faves had to be the ‘Lazy Oaf Big Fat Yes Sweatshirt’ and matching ‘I said Yes’ Skirt. Another had to be the ‘Lazy Oaf Armless Sweatshirt’, perfect to wear either casually with jeans and sneakers during the day or with mega high flatforms & opaque tights at night.

Ubiquitously¬†known for their playful patterns and satirical statements, Lazy Oaf delivered again this season with their men’s Join the dots‘ and pizza theme throughout. A huge thumbs up from us for their bright and playful attitude during this dreary time of year!¬†Wear brights and hopefully the weather will start reflecting that!

Desperado’s and bubbly on hand! Image courtesy of
lazy oaf
New Womenswear collection


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Lazy Oaf Ladies Style! Girls attending and Jerry, Lazy Oaf PR Manager (second from right)

Like Jerry’s Look? Check out more kitsch cartoon style below: