Photo Credit: Very.co.uk
We have a lot of love for Very right now. Their awesome ‘Bring the Colour’ campaign has us dreaming of Summer, even though we have only just hit Spring! Hayley Phipps, Visual Merchandiser for Very gave us the inside scoop on the new collection, her styling secrets and why Victoria Beckham’s haircuts shouldn’t always be copied!
What are the key trends we should all be shopping this season?
For Spring/ Summer 14, Very is particularly loving colour (the brighter the better), all things tribal, pastels, sporty inspired pieces, blossoming florals, monochrome is still key too, the list could go on! We have loads of trends for our customers to shop this season.
Tell us all about the ‘Bring the Colour’ collection. It’s super cool for spring!
Well I think the fashion speaks for itself, all our collections are really strong this season. ‘Bring the Colour’ is as much about our attitude to fashion and dressing as it is about the trend. The message is about being brave with colour, wearing these bright hues wherever you’re going, even to the office. I think this winter seemed really long and dull so launching the collection and campaign at this time was about saying a firm goodbye to winter and a big hello to spring, and what better way to signify that change than with colour? We wanted to brighten everyone’s mood with our fabulous fashion. That is where the concept for the campaign came from, with the world appearing dull and grey and the fashion injecting the colour in to it.
Who is the collection aimed at?
The great thing about colour and this campaign is that it includes everyone. Anyone can wear colour no matter what your age, size or style, and as an online department store we have something to suit everyone too!!
How would you style it?
If you’re brave and you want to make a statement this spring, wear one colour in different tones, head to toe. In past seasons we have seen colour blocking as a key look but this season try to stick to one colour for a more modern take on the trend.
However if you’re not so confident with colour, start with just injecting pops of colour with shoes and accessories.