London Fashion Week Day 3 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com | @marykatranzou

We’re halfway through London Fashion Week SS15 right now and with two days to go until the spotlight shift to Milan, how are we faring so far on Day three?

Well, pretty well if you consider the strong collections from the likes of Topshop Unique (THE hottest ticket in town) and Mary Katrantzou who showed yesterday, but more of that later, what really got the fashion world buzzing was our #ShopcadeLFW pop-up and VIP party!

HEBA and Dazzle & Jolt joined the event yesterday alongside our other fabulous brands for another day of music, makeovers and general fashion fun 😉

We then brought our #ShopcadeLFW pop up to a triumphant close with a VIP party, complete with candy floss, cupcakes and flutes of lambrini! We also had DJ sets from Cheyenne Davide, our very own Fabienne and the much anticipated set from the AMAZING Rough Copy.

Seriously, nothing could have prepared us for how incredible they would be! Choosing three tracks to get the party officially started, they brought the house down with their live performance, so a HUGE thank you to them for making our event so memorable; we are officially in love!

And with that, our #ShopcadeLFW adventure for this season is over, BUT with two more days to come of shows, we’ll be here bringing you the best bits. So without further ado here’s London Fashion Week Day 3…

Topshop Unique: Welcome back Cara Delevingne! Suspiciously absent so far for fashion month, this was her making a triumphant return to the runway opening and closing the show which EVERYONE was at! Joining her on the runway was Jourdan Dunn and Lily Donaldson in a collection which once again surpassed expectations. A sporty chic collection, combined with some beautifully beaded pieces summed up spring wonderfully.

Who made the FROW? Hailey Baldwin, Haylee Steinfeld, Anna Wintour & Alexa Chung

Mary Katrantzou: Oh my word; this collection was to die for! Geometric pieces, complex embroidery, beautiful spring floral patterns, intricate finishing touches and our personal fave, the appearance of a strange frog-person hybrid print! Mary cited that Pangaea, dance and flora and fauna were the inspiration behind this range; a natural progression from her previous collections and as visually strong as ever. Bravo!

Who made the FROW?

Matthew Williamson: Never one to disappoint, Matthew Williamson presented a collection for SS15 full of florals and 70s inspired prints and influences. Floaty maxi dresses, fluted hem skirts, summer accessories- this was a return to character for the brand; accessible pieces beautifully crafted. We can’t wait for summer!

Who made the FROW? Nicole Scherzinger, Poppy Delevingne & Olivia Palermo

London Fashion Week Day 2 Highlights

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Photo Credit: londonfashionweek.com via Catwalkng.com

Want to know how to throw the BEST #LFW event? Then you need to hit up our #ShopcadeLFW pop up and see how it’s done 😉 Today, after months of planning, we threw our doors open to the public and wow, what a reaction from you, our lovely users!

You came in your droves, posted tonnes of pics on our app, wrote on our wall guest book, and sampled sweet treats from the likes of Lola’s Cupcakes and Exquiste Sugar Tables.

We had a hoot on Day 1 with brands like Gemma Goldstone, High Spirit and Beauty Boulevard in attendance (Thanks for the purple lips FYI, guys!) and tomorrow will be just as awesome, with our LFW closing party, featuring a set from, wait for it… Rough Copy! *squeal!*

In all the excitement, we almost forgot the shows… ALMOST! Don’t worry, we still made time to head to Somerset House and present you with the highlights of Day 2, because A) we are clearly awesome at multitasking and B) We like you. So here you have it, Day 2’s highlights…

SIBLING: Big bows ruled supreme on the #LFW runway yesterday, alongside sequin dresses and fuzzy jumpers in a collection which was fun and retro- hello Desperately Seeking Susan. We loved how youthful and playful the range was; mini skirts and crop tops aplenty, but the prints also had a grown up edge to them as well.

Who made the FROW? Abbey Clancy & Daisy Lowe

House of Holland: If last season was all about ‘debauched debutantes; then this was the season of ‘plaster casters’ as hashtagged by all the celebs in attendance! A homage to the 70s, the collection focused heavily on embroidery and psychedelic prints giving a nod to the hippy era perfectly. The slogans were still there, although less obvious than last season and instead plastered on clutch bags emblazoned with the word ‘TRICKS’. Another triumph, Mr Holland.

Who made the FROW? Where do we begin?! Alexa Chung, Pixie Geldof, Rita Ora & Nicola Roberts for starters!

KTZ: A late night appointment with KTZ and well worth the wait! Beautifully structured pieces flowed down the catwalk in the main colour palette of black, white and gold. Eastern and Mediterranean influences played a big part in the collection; printed cameos and Chinese lantern hats gave the pieces real grown up and accomplished feel compared to previous seasons.

Who made the FROW?: Us! And erm… Paloma Faith, Zandra Rhodes

Stay tuned for more #ShopcadeLFW gossip from tomorrow’s day event and VIP party!

London Fashion Week Day 1 Highlights

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London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be 😉

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?  Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

Shopcade x Beth Sherburn

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Photo Credit: bethsherburn.com

We are super excited to announce the gorgeous Beth Sherburn will be at at our #ShopcadeLFW pop-up event this weekend, meeting and greeting fans on Saturday from 5-6pm!

Taking a break from supporting The Saturdays National Tour, pop’s newest princess is well on her way to becoming a megastar in her own right, thanks to the imminent release of her single, ‘Joker’.

Teaming up with Lil Wayne, the single out on 21st September was filmed in Ibiza and evokes memories of summer fun, and more prominently a tirade against an ex!

The track is super catchy (it stays in your head for days!) and the single features an exclusive Steve Smart remix, which is currently dominating dance floors across Europe.

Speaking about the track Beth said: “This is one of the first songs I wrote. I started it when I was travelling to America to write for some other artists but I didn’t want to give this song away so I finished it when I got back to the UK. I love writing for other people but nothing beats writing a song that you want to perform for your fans.”

Aside from her most famous five pals, Beth has performed with the likes of Cheryl Fernandez-Versini and Pixie Lott recently and once she’s finished her tour with The Sats, she’ll be supporting Neon Jungle for a few dates and then jetting off to Dublin, Ibiza and Majorca for shows in between the tour dates. Phew!

We’re super excited to meet Beth in person this weekend and find out all about what she’s been up to! In the meantime, check out her video for ‘Joker’ below…

LFW Countdown: Shows We Can’t Wait To See!

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The LFW Countdown Has Begun! All Photo Credits: Catwalking.com via LondonFashionWeek.com

The countdown is officially on! And no, we don’t just mean to our AMAZING #shopcadelfw pop-up event and party, we mean to actual London Fashion Week!

New York Fashion Week is drawing to a close after an amazing few days of shows, with stand outs from Alexander Wang, Tommy Hilfiger (hello Kendall Jenner!) and J. Crew.

We’ve followed it closely, from all the top shows to the hottest street styles hitting the tent; we even caught Rihanna heading into Alexander Wang on Saturday!

So as the spotlight shifts to London, here’s our pick of the shows we just can’t wait to see this season!

 

1. House of Holland

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Photo Credit: Catwalking.com via LondonFashionWeek.com

Who? The King of Slogans

Why? The celeb packed FROW for one reason! Expect to see the Primrose Hill set out in full force, plus the two Lily’s (Allen and Collins) have been papped in rarely anything else for the past few months, so they are pretty much a shoo in for this season. Henry Holland’s AW14 collection was my favourite to date; an amazing collection of vibrant jewel colours, bold solgans and plenty of sequins to liven up the dull winter. Can he top this for SS15? Oh I’m sure he’ll give it his best!

Where? Saturday 13th September, 6.30pm

 

2. Topshop Unique

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Photo Credit: Catwalking.com via LondonFashionWeek.com

Who? Er, the most popular high street chain has a high end line… AS IF you didn’t know!

Why? Well if the ‘who’ section of this little preview doesn’t convince you, then last season’s wondrous oversized furs, stunning tailoring and downright gorgeous sixties mini dresses sure will! Topshop pretty much have the teen to early twenties market sewn up and this is just another string to their ever expanding bow. Always a celeb magnet, the FROW is bound to be bursting and we have a sneaky feeling a certain Kendall Jenner may well be walking this season too. Watch this space.

Where? Sunday 14th September, 3pm

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Shopcade Pop-Up Event & Paartay!

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It’s the Shopcade Pop-Up Event! | Photo Credit: voteforparty.tumblr.com

Shopcade is taking over The White Space in Covent Garden this London Fashion Week with arguably the best Pop-Up event in London! #justsayin 😉

The two day fashion-fest on Saturday 13th & Sunday 14th September is going to be non-stop fun (seriously, we’ve seen what’s going to be there!) and we want you to come down and get involved.

We’ll be open from 10am – 8pm so why not come and say hey! Still need convincing? Then check out why you need to have this event firmly on your radar…

Top 5 Reasons to pop up at our Pop-Up!

1. Shop Shopcade Store faves Gemma Goldstone, HEBA and Glitter Lips by Beauty Boulevard.

2. Edited stalls with fashion pieces specially selected for this exclusive London Fashion Week event.

3. (Sugary) Snacks! We all have a huge sweet tooth here at Shopcade HQ and are keen to spread the sugary love with delish snacks from Lola’s Cupcakes and Exquisite Sugar Tables.

4. Two days of music mayhem with live performances from hot music acts such as Rough Copy and Beth Sherburn, as well as some super cool DJ sets. Be sure to wear shoes you can dance in!

5. Our exclusive #shopcadeLFW COMPETITION. Need we say more? Oh right, yeah maybe we better explain the actual competition! Read below for more deets…

 

#shopcadeLFW COMPETITION

As always we are a super generous bunch and love making the world a more stylish place. So we are giving away 10 cool items that are currently trending on Shopcade!

All you have to do it is…

• Attend the #shopcadeLFW Pop-Up event.

• Upload a stylish selfie onto the Shopcade app using the hashtag #shopcadeLFW

• Those with the most likes will win one of the 10 hand selected items from Shopcade.

It’s as simple as that! We hope to see your stylish selves down there this weekend and GOOD LUCK!!






LFW Day 4: Catwalk Round Up

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And that’s a wrap… three days of non-stop partying have come to an end, as we close the doors on the Shopcade LFW party bus for the season. *Sob*

It’s been absolutely mega and we have had the best time meeting you all; welcoming you on board, chilling with you on the upper deck and snapping numerous pics of your looks outside the bus. Basically we’ve had a blast and we hope you have too!

Highlights from today included Gabby Young taking up the DJ decks first thing, followed by The Glitter Beats spinning the decks in the afternoon, right up until the end of the day.

Designer Akira Amani joined us for a quick Q&A to chat about her new line and the fab Jade Ellis rocked up in a bodycon Alice Palmer Knit to give us the lowdown on her style and new album.

If that wasn’t enough the gorgeous Fran from MIC popped back in for a catch up, turning interviewer for the day and chatting to designer Sarah Angold about her new collection and LFW fun and frolics so far.

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LFW Style Essentials

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The LFW Countdown has begun! Photo Credit:

Our fab fashionistas over @Shopcade US did a post last week about the six items which would get you noticed at NYFW, and it got us thinking about our very own, very imminent London Fashion Week.

Well more specifically, what essentials would be needed to survive LFW in an uber stylish way, so check it… here’s our six items that no girl should be without this fashion week…

1. The Shopcade app: This is a no-brainer. Where else are you going to get the low down on the latest blogger looks, celeb styles and runway action? Exactly.

2. A pair of stylish flats: Hey, we’d even go as far as to say trainers or converse (yes really) are acceptable this season. Heels may well elongate your legs and make everything appear 10 times better than they actually are, but crippling pain and an inability to walk at 5pm does in no way make up for this.

3. Your phone charger: Nothing is more annoying than your phone dying when you are in the middle of taking a photo/tapping out a text/writing the world’s greatest blog or simply on the phone to you mum, to say LFW is ace. Sort it out and plan ahead!

4. Stylish literature: Whoever you are trying to impress, make sure you have the right literature handy and just at the right angle to be snapped by the paps. You.Are.So.Cool.

5. Lip balm: Chapped lips, no thank you.

6. Statement bag: Too big and you look ridiculous, too small and you fit nothing in. Dilemma! Our pick is an oversized clutch, which fits all the essentials (see above) in nicely and still gives the illusion you are packing lightly as all fashionistas do.