Presenting Style Council Judge… Sarah Ashcroft!



 Photo Credit: @sarahhashcroft

We have a big old #fblogger crush on Sarah Ashcroft AKA That Pommie Girl right now! Judge on our illustrious Style Council for the August #StyleBattle she will be casting her expert eye over all your fashionable looks this month.

We took our stylish Style Council member to STK on The Strand for a delicious menu off mini burgers, triple cooked truffle chips (yes these do exist!) and macaroni cheese to get the lowdown of a day in the life of a fashion blogger!

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If only we could eat this everyday!

What have you been up to this week?

Last night I went to a Motel Vintage event at The Clapham Grand with a smaller group of bloggers to talk all things vintage, which was super fun! And tomorrow I’m heading to Birmingham to have a meeting for My Bandage Dress for whom I’m their ambassador.

What’s your most have accessory ATM?

I’m loving my Selfie Stick that Pretty Little Thing recently gave to me – it makes selfie life so much easier!

What’s next for you?

Well I’ve never been to London Fashion Week and this year I am really looking at going as there’s so many designers I admire! I really love Sophia Webster & would be so excited to head to her London Fashion Week event, so we shall see!


Check out Sarah’s newly released vlog below about her week out and about, including her date with us, plus her involvement with #StyleBattle and all the goodies from The Designer Store we sent her in our exclusive blogger box!


For the full lowdown, check out Sarah’s offish YouTube page here and see the vlog in its entirety! Also, want to know more about the pieces we sent her? Click the links in the description to find out more! 

10 Things We All Remember From High School



Photo Credit: voteforparty.tumblr

So, we’re feeling nostalgic this Friday and decided to compile a list on the ’10 Things We All Remember From High School’ because you know, it’s fun :)

We had a hoot writing these with the whole Shopcade team getting involved, so we hope you enjoy them as much as we did remembering them!


The Designer Store Meets: Crown And Glory!

Photo Credit: Crown and Glory

This week we’re crushing on celeb brand fave Crown and Glory! We caught up with her for a quick chat to discuss the summer’s hottest trends, her fave pieces on the Designer Store and why her motto is “Because subtle accessories are a waste of everyone’s time”. Damn Straight!

What made you start Crown and Glory?

Crown and Glory started as a hobby when I was in my final year of university in 2010. I was studying Photographic Art, and the final year resulted in one final body of work, which was a long and arduous process compared to the smaller, 8 week long project we’d been used to. I turned my hand to creating accessories for myself as a means to keep the artistic fire alive and to be able to have something more immediate than the other creative works I was producing.

Coupled with my love for fashion and for always wearing something in my hair, the first piece I created with a headband for cascading, hand painted feather butterflies. Soon, friends and peers started requesting that I create pieces for them, and a dear friend who had been selling jewellery online for a while suggested I set up an online store. I’ll be forever indebted to her for giving me that first push!

What made you interested in starting a career in design and fashion?

There’s never been any other option really, According to my mother, my first sartorial choices were made in my toddling years – she’d have to lay out outfits for me to choose from or a tantrum would ensue. As a child, you’d always find me in the dressing up box. As a teenager, I was customising everything in sight. Working in a design and fashion based career feels as natural to me as breathing.

What is your favourite piece from your collection available on Shopcade Store?

There’s a special place in my heart for our Liberace Kitty Ears, I wear them all the time!

How would you sum up the Crown and Glory brand?

Because subtle accessories are a waste of everyone’s time.

What inspires you?

Cliched and contrived it may be, but my inspirations are from a vast array of sources – street style, high fashion, couture – people, stylists and designers who aren’t afraid to be a little different and have a lot of fun.

Want to get more festival fashion inspo? Then check out our Crown & Glory page here!

Shopcade Store Quick 5 Mins With…DIY Nails!

Photo Credit: DIY Nails

We’re huge DIY Nails fans here @Shopcade HQ and are mega proud to have Tammy and her nail creations on sale on our Shopcade Store! We thought it was high time to meet the face behind the brand and grab a quick five mins with the lady herself on her fave designs, who her customer base is and of course, the hottest nail trends for summer!

Hey Tammy! What made you start DIY Nails?

I studied Clothing Design and Technology at uni, but after getting super into nail art while I was writing my dissertation (don’t worry I managed to get a 1st class honours even with all that nail painting!) I found myself running pop-up nail art bars at vintage fairs/boutiques and selling hand painted false nails on Etsy in my spare time. After hearing girls say “I wish I could do nail art but I’m rubbish” or “I just don’t have the time or patience” time and time again I noticed a gap in the market for a fun, quirky and easy to apply nail art product that girls like my friends, who were more into fashion than nails, would buy. Nail wraps were dominating the market, nail pens require a lot of skill and nail stampers and stencils are quite tricky to use, so I decided to re-vamp the old school nail decal. Nail decals have been around for years but they were mostly tacky flowers, patterns and hideous copies of cartoon characters that cost 99p and took two weeks to ship from China, so I was like “let’s make these cool”, and here I am two years later!

What is your favourite design from your collection available on Shopcade Store?

Aw I’m going to say the Betty decals because who doesn’t love Betty! She’s my little french bulldog sidekick and she has the cutest, smooshy face in the world. I love that they’re one of the best sellers across all of our outlets, she gets extra treats for that.

What nail art trends do you think are going to be huge this summer?

Everyone’s going to be wearing our decals…watch this space! Other than that, I’ve seen a huge rise in special effect topcoats this year. NCLA’s “I like it on Top” Holographic topcoats, Nails Inc’s “Floral” range and of course, good old matte topcoats will be really big. Luckily these all work amazingly with our products too.


CALLING ALL BLOGGERS! Want to win a £150 gift card?



ATTENTION ALL BLOGGERS! For a few days only, we are giving away £10 Shopcade Store gift cards for every blog post written about the Shopcade Store!

If that wasn’t enough, you could also be in with a chance of winning tickets to our exclusive VIP Style Battle party taking place next week, plus a £150 gift card too! Wow, we really do spoil you guys!

All you have to do is what you do best… blog! Just write about the Shopcade Store and pick a product/brand to review and you will automatically receive a £10 gift card. Simply email forwarding your blog URL and she’ll get right back to you.

Just by blogging about us, you are entered into a prize draw to win a £150 gift card for the store, plus VIP entry to our Style Battle party in central London and a feature on our blog too.

The Shopcade Store is home to some of the newest and up-and-coming designers and brands that we love. We’re scoured the web to bring you the best handpicked items that we know you’ll love too. Brands include accessory queens Finchittida Finch, nail art supremo DIY Nails and illustrator extrondonaire LOTA just to name a few!

We’ve chosen our favourite products from the store in our Top Pick list so why not check this out for inspiration to get you started? Visit the Shopcade Store now.

Better be quick! This competition ends on 15th April 2014, so get typing bloggers and and don’t miss out!

Our Brand New Shopcade Store Is Now Open!


Shopcade Store Now Open

BREAKING NEWS: The Shopcade Store is now open! Ta da!

Here at Shopcade, we’re all about new trends, latest styles and being ridiculously good looking (if you hadn’t already got that about us!) and we totes heart upcoming fashion designers that we think you’ll love too! This is why we’ve decided to launch our very own Shopcade Store to bring you the hottest styles and trends from new designers all in one place. We really do love to spoil you 😉

You’ll be able to shop directly on the Shopcade Store when you click the ‘shop’ button with an option to pay securely via PayPal or with a credit/debit card.

We’ll be updating the store constantly so you’ll always have the freshest items around. From accessories to apparel, we’re sure you’ll find something you heart.

We’re always looking for new designers or products to feature, so if you know of any that you’d love to see on the Shopcade Store, then feel free to email us at and we’ll get right back to you.

The Shopcade Store is shipping to the UK only for now, but you’ll be pleased to know we’ll soon be looking to launch in various other countries so stay tuned!

You can find more information on our FAQ page here.

Happy shopping!