Shopcade’s First Style Battle Party!

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Shopcade’s April Battle Style Council with host Fabienne Hebrard and Fran Newman-Young | Photo Credit: Getty Images

Last Wednesday 16th April, we held our inaugural Style Battle at The Hoxton Hotel in London’s trend-stop, Shoreditch. With 10 of the fashion industry’s most clued-up insiders – our Style Council and London’s hottest hipsters to crown two stylish users the ‘Face of April’.

London boy, Diogo Barradas and blogger, Imogen De Souza were crowned the winners at a celebratory bash attended by Shopcade’s star-studded Style Council judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar.

Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.

Inaugural Style Battle Launch Party
DJ and model Vogue Williams spinning the tunes
Inaugural Style Battle Launch Party
Shopcade’s Style Battle Winners of the Face of April – Immogen de Souza & Diogo Barradas
Inaugural Style Battle Launch Party
Model and blogger Ashley James from Made in Chelsea
Inaugural Style Battle Launch Party
April Style Battle finalists

Vogue Williams played a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.

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Shopcade’s April Style Battle Party Sponsored by Malibu

 

 

Want to go behind the scenes of April’s Style Battle? Of course you do! Check out our awesome video below and don’t forget to leave a comment! Enjoy x

Style Battle: Meet the Style Council…

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Style Battle: Meet the Council!

Unless you have been living under a rock the past week, you can’t have failed to notice that our Style Battle competition has officially kicked off!

We’ve recruited some of the most influential people in fashion to sit on our style council and find the ‘Face of April’, but how much do you really know about the people you need to impress?

Here’s our insider rundown on our amazing style council for April’s Style Battle…

 

04-vogueVogue Williams

Who is she? An Irish model, DJ and TV presenter, Vogue has DJ’d at some of the biggest festivals in the world, including Oxygen Festival and Europe’s biggest private party, The Trinity Ball. She’s also appeared as a contestant on Dancing with the Stars in 2011.

Did you know? She’s married to musician Brian McFadden and last year starred alongside him in the TV show ‘Stepping Out’. Aww.

 

05-leeLee Stafford

Who is he? Are you kidding? This is THE Lee Stafford, celebrity stylist and all around hairdressing legend.Chances are you will have used his amazing range of products at some point in your life, or gazed adoringly at a celeb whose hair he will have coiffed.

Did you know? Lee has starred in his own TV series, The Hairdresser, and hosts the annual BBC TV Children in Need charity telethon, Celebrity Scissorhands.

 

(more…)

Let The Style Battle Commence: Post your Look to win!

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Photo Credit |  voteforparty.tumblr‎

OK, so we have exciting, no scrap that, we have AWESOME news Shopcaders… Style Battle has officially kicked off! YAY.
So what’s the scoop on the hottest new thing to hit Shopcade? Well, it’s a pretty easy ask! Simply post your fave fashion look on the app using our look button for a chance to win some mega prizes.

And when we say mega, we mean seriously cool. We have joined forces with the fashion industry’s most influential insiders to judge the best look overall.

The winner will not only get their own professional photoshoot, they will also be featured in leading independent fashion and culture magazine, WEARECOLLISION and gain entry to the VIP Style Battle party on 16th April. We know, we told you it was good!

So, more on the Style Council… just who will be sitting on the judging panel? Well check this line up out and prepare to scream pretty damn loud…

  • 01-kahmarl
  • 02-nik
  • 03-ada
  • 04-vogue
  • 05-ashley
  • 05-lee
  • 06-ella
  • 06-rebekah
  • 07-janan
  • 08-sam
  • 09-nathalie

We know, we know we have totally outdone ourselves this time ;-)The only question left is… what the heck are you still reading this for? Get posting your look now! Not got the app yet? No problem, simply click the buttons below to download.

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For all the nuts and bolts of our fabulous competition check the T&C’s here! (Dull, but totes necessary!)

PR Guru Courtney Blackman talks UK/US style with Shopcade

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Photographs by Kate Gorbunova and Sam Atkinson

Courtney Blackman, founder of Forward PR and Managing Director of The Industry London, chats to Shopcade about her unusual Christmas wardrobe this year, hanging out with Kate Nash and why David Gandy is a true gent…

Hi Courtney! Thank you for joining us for this Christmas Special. What’s in your Shopcade Wish List for the season?

Have a peek! @Courtney Blackman

Do you have an ‘it’ fashion item that you are planning to wear for this year’s holidays?

I’m going to Kauai for Christmas – I’ll be in bikinis, cut-offs and t-shirts with a surfboard.

What are your favourite tunes for the festive season?

Kate Nash is putting out a Christmas EP, so obviously the songs on the EP will be my favourites. I’ve also just starting representing indie band Early Morning Rebel from Los Angeles, and while their music isn’t Christmassy it is awesome and I will have it on my iPod over the holidays.

Which film puts you in the spirit of Christmas?

I love the film Bad Santa with Billy Bob Thornton – it’s hilarious. Also, Home Alone and Elf.

What would be your dream holiday destination? Would you prefer Santa’s village or someplace warm and sunny?

Anywhere around the equator! I grew up spending my winters in the British Virgin Islands and The Netherland Antilles. Sun for me please.

Dolce & Gabbana were the designers behind the famous Claridge’s Christmas tree. Who would you choose to design it and why?

Alice Palmer. She’s a knitwear master and I can’t think of anything cosier than a knit Christmas tree – but with Alice’s trademark spikes as such to make it edgy.

What type of Christmas tree would you be?

I would be a Balsam Fir Christmas tree, grown in Nova Scotia and I would be covered in lots of crystal icicle ornaments, white ribbons, white globe ornaments, tiny white fairy lights and star on top.

What is the one thing that you can’t have enough of during Christmas and what is the one thing that you absolutely can’t stand anymore?

Food! I revel in gorging on food. Christmas is permission to really go for it and I do. I could do without the non-stop Christmas advertising everywhere. It makes me feel stressed out.

OK enough of Christmas! Shall we talk business? You started Forward PR in 2004. How has the fashion scene in London changed since then?

Fashion has changed a lot and in some places not at all. We’re still on the antiquated six-month lead-time from shows to retail delivery, but I’m sure that will change soon enough. On the flipside, social media has revolutionised the way the industry interacts, especially from a PR angle. With the launch of Facebook in 2004, Twitter in 2006, Instagram and Pinterest in 2010 and the onslaught of bloggers over the years, fashion has exploded. It’s more transparent and has a larger voice than ever before. Conventional methods of PR have completely shifted. Companies across fashion from designers to photographers to retailers to magazines now have a huge opportunity for direct communication and engagement. All it takes is time… and being a clever communicator.

Can you tell us about The Industry London? What is the concept behind it?

The Industry is a members-only private networking group for fashion professionals. It was launched in order to bring together the people that form the foundation of the fashion community, as often times stylists, milliners, etc. work in solitude, so coming together at regular meetings gives people a chance to interact and create new business together. Our members span the industry from lawyers to bloggers to pattern cutters to filmmakers to manufacturers – emerging to top-level, well-known industry personalities. Our meetings are relaxed and fun and we’re currently working with London’s Condé Nast College of Fashion & Design as our venue partner.

 

THE INDUSTRY DAVID G#AB6DFF

 

You work with celebrities like Kate Nash and you recently hosted a talk with David Gandy. What does it feel like collaborating with all these high-profile people?

Kate Nash is honestly one of the nicest people I’ve ever encountered. Not only is she insanely talented (she writes all her own music, plays piano, guitar, bass, drums… and starred in three films in 2013), she’s so kind with her fans, she’s genuine, honest and generous. Working with someone like Kate is amazing and I feel really lucky to be a part of her team. David Gandy joined us for one of our Industry meetings, where he was interviewed by the legendary Hilary Alexander and he was very charming. He shared so much about ‘brand Gandy’, which was fascinating and he stayed on for ages accommodating every single person that wanted a photograph with him, which was a lot – a true gent

How has your work in fashion changed the way you view this exciting industry?

I love working in fashion. I’ve had the pleasure of meeting and working with some of the most creative and respected people in the industry, and some of my closest friends also work in fashion (i.e. superstar fashion and celebrity stylist Rebekah Roy) – it has a tendency of melting into one’s personal life.

You were born in the US. How is London different to NYC when it comes to trends and style?

I was born in Denver and I’ve spent most of my adult life in London, with stints in Central America (Costa Rica and the Dominican Republic) and not really in NYC, but based on visits to the Big Apple (I have family in Manhattan and Brooklyn), I would say New Yorkers dress a bit safer than Londoners. Londoners aren’t afraid to look “creative” and experiment and mix colours, patterns, vintage, designer…I definitely think the way people dress in London is more fun.

Speaking of style, what is the one thing that you wouldn’t want to be seen wearing?

Revealing sandals. I have the most unattractive feet. Ever.

What kind of combinations make you cringe when you see them?

Not really anything. The way someone chooses to express themselves should be completely free and liberating.

Which strategy is best according to you: investing in some quality, yet expensive staples or spend on a lot of cheaper items for a more diverse look?

A bit of both. Having good quality investment pieces in good fabrics is really important, especially as you get older, as quality fabric, good cuts and structure are going to be far more flattering. For testing out seasonal trends, it’s nice to be able to incorporate a selection of high street finds, but I’m not a huge fan of buying too much throwaway fashion. It feels kind of irresponsible.

If you could press a button and control everyone’s taste, what would you make people wear?

Anything they wanted. I couldn’t think of anything more boring than controlling other people’s creativity.

What’s the one thing that you are waiting patiently from a fashion designer to discover/ come up with?

The perfect sandals for unattractive feet!

Want to find out more about Forward PR and The Industry London? Check them here! Forward PR and The Industry London