Fashion Stylist Q&A: Alex Longmore

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Brand ambassador for L’Oreal? Check. Working for Britain’s Next Top Model? Check. Collaborating with celebrities such as Danii Minogue, Zara Philips, and Tamara Ecclestone? Check again. With over fifteen years of experience in the fashion industry, Alex Longmore is definitely someone you want to have around you for fashion advice! The founder of Style School adores all aspects of fashion, so naturally we had a lot of questions for her! Check her interview for some solid fashion advice right now…

Fashion Stylist Q&A: Alex Longmore
You have collaborated with a lot of important magazines like Tatler and Company. What did you learn from them, style-wise?
It was a long time ago and I was on work experience, so I just remember the girls in the office being super smart and so polished! I’d like to think some of that rubbed off on me but I am quite a jeans and trainers person!

What kind of combinations make you cringe when you see them?
Denim on denim is a big bugbear as is clothes that don’t fit properly. Especially when people have squeezed themselves into them.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
It’s something I am learning myself now. I think for smart occasions it is definitely best to invest in quality but for everyday I advise going for the diverse look. The high street is so resourceful and it means with its low price point you can try as many different trends as possible without breaking the bank.

You have worked with a variety of celebrities ranging from Claudia Schiffer to Joan Collins. Any interesting stories to share or any style tips you picked from them?
So many, that would be telling… you will have to wait for my book to come out!

If you could press a button and control everyone’s taste, what would you make people wear?
A lot of Stella McCartney as I love her designs. I would also banish fur.

Define your style in a few words…
Rock and minimal for winter, Boho for summer.

What’s your failsafe fashion piece this season?
A pair of bright floral printed satin trousers from Jaeger Boutique.





What’s your colour for this season and why?
Black, it always is for winter.

The one thing that you wouldn’t want to be seen wearing is…?
Fur, it’s so wrong and I’m a massive animal lover.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
The perfect fitting pair of jeans.






Fashion Week Special

Which city has the best fashion week and why?
London of course! There is always such a buzz and excitement surrounding it. For a tiny island, I think we do pretty well.

Who is the most stylish celebrity according to you right now?
Kate Moss, all the way. She is the ultimate rock chic boho goddess and I guess if there was anyone’s wardrobe that I would want to have it would be Kate’s… No one wears clothes as well as our girl from Croydon.

Name: Alex Longmore
Website: http://www.alexlongmore.co.uk/ & http://www.styleschool.co.uk/
Shopcade: https://www.shopcade.com/alexlongmore

 

Fashion Stylist Q&A: Lennie Taylor

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With her mantra being “when you look good you feel good”, Lennie is a fashion stylist who divides her time between London and Liverpool. An active blogger, she has collaborated with a variety of media outlets including InStyle and the Independent. Here she talks about how she managed to become a thinner, sportier version of herself (that led her to become a stylist), the essential items in a woman’s wardrobe, and how to accessorise properly.

Fashion Stylist Q&A: Lennie Taylor

How did you decide to become a stylist?
It’s something that came very naturally to me. I went through a phase of overindulging that over time led to me becoming overweight. I remember looking through the glossy mags and spotting a stunning model wearing a well-fitted dress and saying that I’d love to be able to pull it off as well.

Before long I was training in the gym, working on my diet and generally changing my lifestyle and eating habits. The weight soon dropped off, I went back to changing rooms, and I remember my friends telling me how amazing my new body and style looked. It kind of escalated from there as I realised I had to take care of my new body in the best possible way. This led to an increase in my knowledge about fashion and wanting to pursue a career in helping others improve their personal style and fashion sense as well.

What’s the biggest mistake women make when getting dressed?
Not knowing their body shape and what works best for them. The ideal is to create the perfect hourglass figure. Shoulders and hips should aim to be in proportion. Everyone has something good about their body, it’s my job to show them what that is. You have to think that a fashion stylist is to clothes what a make-up artist is to a face.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend money in buying a lot of cheaper items for a more diverse look?

I think a lot of women have to be realistic about their budget. We can’t all go out and be fitted in Armani or Calvin Klein everyday of the week. So the trick is to purchase key items, like a little black dress, a wide black belt, a pair of nude, black, and tan court shoes, navy/black jeans, a good pencil skirt (preferably black) and a crisp white shirt. These clothes are “evergreen”. They will be in your wardrobe for years to come. The next trick is to then accessorise to build around your wardrobe with what’s on trend. Remember that it’s important to look effortlessly chic, and it’s you who are wearing the clothes NOT the opposite!

What are the things that you look for when purchasing clothes and accessories?
Always keep in mind your body shape, height, skin tone, and hair colour. Think what brings out your best features, as the right colour can lift you and the wrong one can bring you down. What might look good on one person might not look good on another.






If you could press a button and control everyone’s taste, what would you make people wear?

Heels instead of flats. It doesn’t necessary have to be stilettos, wedges can do the same job of making you walk better and giving you an instant lean look. You instantly loose 7lb from wearing heels, as it elongates your body and gives an overall better appearance.

Define your style in a few words…

Glamorous, yet sophisticated and totally effortless…

What’s your fail-safe fashion piece this season?

Has to be a pair of polka dot wedges, as polka dots are still on trend and I’ve pretty much mixed them with everything in my wardrobe.

What’s your colour for this season?

For this current season, its fuchsia pink. Mix it with whites, greys, blacks and beiges.

The one thing that you wouldn’t want to be seen wearing is…?

Flats, I just don’t wear flats, has to be some form of heel for me. What’s the one thing that you are waiting patiently from a fashion designer to come up with? A truly comfortable stiletto. I believe that one thing that puts a lot of women off them is… the lack of comfort!

Fashion Week Special

What’s in your Shopcade wish list for this FW?

Loving this leopard print satchel bag from Asos

Fashion Stylist Q&A: Lennie Taylor - satchel

 

 

 

 

 

 

 

 

Also having a love affair with platform heels by Charlotte Olympia – Simply Stunning!

Fashion Stylist Q&A: Lennie Taylor - heels

 

 

 

 

 

 

 

 

 

 

Do you have a favourite designer and why?
Marc Jacobs. The main reason is that what he starts others follow. You know when someone’s wearing a current piece from Marc Jacobs as he’s always so on trend.

Which city has the best fashion week and why?
New York. Don’t get me wrong, I love London Fashion week and it now has all the glitz and glamour you would expect from a Fashion Week, but I just love Marc Jacobs.

Name: Lennie Taylor
Website: http://www.lennietaylor.co.uk/
Shopcade: http://www.shopcade.com/lennietaylor

Reiss Autumn/Winter Fashion Favourites

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Reiss Autumn/Winter 2013 - Becky Boyce
Becky Boyce

 

Name: Becky Boyce

 

Job Title: Fashion Editor at Reiss

 

Check out Reiss on Shopcade

 

Twitter: @REISS

 

 

What’s your must have fashion item right now?
For me, it’s all about the leather pencil skirt. I have quite a collection and now have my eyes on the Reiss Ezra skirt. I’ll be wearing it with simple tees or fuzzy, fluffy knits this autumn.





What colour have you painted your nails at this very moment?
On my fingers I’m wearing a very soft ballerina pink (a great contrast to that leather skirt!) and on my toes I’m still in holiday mode with a bold neon orange.

Which colours will we be seeing you in this month?
I’m a bit of a colour queen, but usually favour bright and light summery shades, so can struggle with autumn’s rich, darker tones. This month though, I think I’ll be working a ‘back to school’ vibe with a few inky blues and black with shots of red or soft greys with a girly dose of powder pink.

Which celebrity hair would you love to steal?
Sienna Miller has pretty perfect blonde hair, but I do love icons of the past, like Bridget Bardot and Marilyn Monroe. I have a bit of a thing for a marcel wave, so any girl who gives that a go gets pinned to my Pinterest. On the flipside, I love a messed-up bob.

What are you expecting to be the big trends from LFW?
I imagine the bloggers will be out in full force in their jazziest outfits, editors and buyers will be keeping it cool in very understated black and navy pieces and on the catwalk I hope to see colour and print for a fun SS14.

Reiss Autumn/Winter 13 Picks
Reiss Autumn/Winter 13 Picks

Any fashion no-no for AW13?
I don’t really believe in no-nos. I say if you like it, go for it!

Which celeb should we be keeping a close eye on for the next season?
I’m always inspired by Solange Knowles and her utter determination to stand out from the crowd in bold colour and print. A bit of an obvious one, but I really like how Alexa Chung does Sixties in the most modern way (as does Zooey Deschanel). I also love the glamour of Marion Cotillard on the red carpet and Diane Kruger never disappoints.

What failsafe item do you think every girl should have in their closet?
I think every girl needs that great go-to dress. We have a gazillion at Reiss, from classic fit and flare dresses to sexier bodycon styles. You’re literally spoilt for choice.

Any fashion regrets?
Loads I probably should regret, but it’s all about the personal evolution of style and felt right at the time, so I don’t feel too regretful. I do think a white trouser suit with a black flat cap worn to a wedding was pushing it though…. Oops!

 






 

Mum’s The Word – Mother’s Day Q&A

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It’s March! This only means one thing: Mother’s Day.

Lost for what to buy for your fantastically, already-has-everything-she-needs mum? Rattled your brains for hours on end and realized that you’ve bought her everything under the sun already? Don’t worry, Shopcade is here to help!

We’ve interviewed two of our very own Mummy Bloggers to find out what they think of Mother’s Day, hopefully it’ll give you that much-needed boost of inspiration:


Mummy Muse No.1: Jo Gifford from Dexterous Diva

Mother's Day Picks - Dexterous DivaWhat ‘Mum’ are you?
Career mum, but a Freelance Mum so I work around the kids and have different weeks – it’s probably best to describe me as a Varied Mum! Loving, Messy, Excitable Mum probably does it most justice!

Describe yourself in three words…
Creative, busy, geek

What are you hoping for this Mother’s Day?
The best thing in the whole world for me is just a cuddle with my Mini Divas. So, I long for a sofa snuggle with a film, some popcorn and oh, maybe some L’Occitane Body Lotion if I have been a good girl!

What ‘golden rule’ have you learned from your own Mum?
I think to embrace culture and learning as children is a huge thing Mum taught me. We loved reading from an early age as my girls do too, and just being able to soak up everything around you is something I learned as being really important as a child.  I have also learned some of mum’s best phrases for telling off children and I hear it in my own voice sometimes, scarily!

What do you love most about being a Mother?
Just enjoying play with my girls and being part of their world. Oh, and baking cakes is a bit good too.

Check out Jo Gifford’s full Mother’s Day List here.

 

Mummy Muse No.2: Helena Wilson-Beevers from Mummy Mode, Style Nest

Mother's Day Picks Style NestWhat ‘Mum’ are you?
Fashion Fanatic Mum

Describe yourself in three words…
Never without mascara.

What are you hoping for this Mother’s Day?
This Mother’s Day I would like anything at all from my Mother’s Day Hints Shopcade list, and in particular this fabulous Mulberry Tamara Scarf – perfect for jazzing up the school run!

What ‘golden rule’ have you learned from your own Mum?
To always “be kind to yourself”, as being a Mum is the toughest and most challenging job there is.

What do you love most about being a Mother?
I love watching my children grow and develop their own, very different, personalities. Whether we are baking, reading, dancing or laughing, I learn something from them both every single day.

Check out Helena Wilson-Beevers’ full Mother’s Day List here.

Still stuck on what to buy Mum? Why not Invite your Mum to Shopcade here to create her ‘Most Wanted List’ to share with you? (Better than droopy daffodils from the petrol station!)

You can also find Shopcade’s own Mother’s Day gift ideas here.

 

Shopcade Blogger Spotlight: Lori Smith

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Lori Smith is a vintage-loving sex-positive LGBT feminist, blogger and prolific Tweeter. An online writer who specialises in sex/relationships and fashion, (specifically vintage and lingerie), she has spoken at a number of conferences including SHINE 2011, Eroticon 2012, Cybher 12, and BurlyCamp. A lover of fashion since childhood, she is about to start work on an MA at the London College of Fashion and, despite being known as lipsticklori, she rarely wears lipstick! Read Lori’s blog here.

 

What do you do in your spare time?
Photography, burlesque and assorted craft activities. This may all have to be ditched in favour of reading and essay writing now!

 

What is your favourite shopping destination near to you?
Seven Dials. They have Tatty Devine, Coco de Mer, Poste Mistress, Magma and Rokit too, if you head towards Covent Garden.

 

How would you describe your Shopcade?
A work in progress! Seriously though, I guess it’s currently a series of themed wishlists.

 

What are your three favourite products on Shopcade and why?
So far I can’t stop drooling over a Vivienne Westwood Anglomania dress and an Aspinal of London Manhattan clutch with chain that I found. I guess they’re my favourite simply because I want them but can’t have them – funds won’t allow that. I’d top it all off with some Narcisco Rodriguez For Her as I just love musky perfumes.

 

What trends are rocking your world at the moment?
I’m loving that jewel colours are back for AW12. I already have lots of red, green and blue in my wardrobe, so I guess purple is next. Handy, as I think there will be a lot of it about.

 

Which Shopcades do you take inspiration from?
Anyone who has a keen eye for design and a good sense of style, will be able to create a Shopcade that grabs my attention.

 

Which celebrities do you take inspiration from?
I don’t really look to celebrities for inspiration, although I do admire the style of Paloma Faith and Imelda May.

 

What three words summarise you?
Friendly, optimistic and quirky.

Visit Lori’s Shopcade here!

 

Shopcade Blogger Spotlight: Bloomzy

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Bloomzy, (or Emma to friends & family) is a 20-something recent graduate currently living in Norwich, with a love for fashion, beauty, travel and food. She has lived in two of the world’s fashion capitals; Paris and Tokyo, which have both been massive influences on her personality and personal style.

She’s been running her fashion, beauty and lifestyle related blog for over two years now and she doesn’t think she’ll ever tire of it! She likes to make sure her blog keeps a ‘personal touch’ to it, so she never writes about just one thing – she writes about her passions, loves and everything in between. One thing is for sure though, her blog reflects her character – fun, genuine…and a little bit crazy. Read Bloomzy’s blog here.

What do you do in your spare time?
Shop, blog, socialise, eat out, travel, politics and languages.

What is your favourite shopping destination near to you?
Brick Lane, London

How would you describe your Shopcade?
A mixture of items and current wishlists that give a little insight into my unique personal style and rather odd personality.

What are your three favourite products on Shopcade and why?

What trends are rocking your world at the moment?
Baroque is my absolute favourite trend this season! As more items hit the high street I’m pretty certain my Shopcade will reflect that.

Which Shopcades do you take inspiration from?

  • Liberty – I love the selection of items available, especially the designer homeware! If I had the chance I would re-decorate my house in items from this Shopcade.
  • Urban Outfitters – I could pick out a hundred items I would wear or use from this store.
  • I often search for Health & Beauty products – Shopcade has all the latest (and best) health & beauty products. I don’t really need to look any further.

Which celebrities do you take inspiration from?
I don’t often look to celebrities for inspiration, but there are a few stylish women whom I always love to take notes from: Daphne Groeneveld (model), Audrey Tautou (actress) & Eriko Nakao (Japanese model).

What three words summarise you?
Eccentric, eclectic and energetic.

Visit Bloomzy’s Shopcade here!

 

 

Shopcade Blogger Spotlight: The Arched Eyebrow

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Bethany writes over at Arched Eyebrow, which is the body-positive blog of a confident, troublemaking 23 year old. She uses her blog to try to empower other big women to enjoy fashion, and see it as being a fun, exciting place for them. She’s about to start an MA in Journalism at Goldsmiths and she spends a lot of time writing, especially about film, but she also does a lot of internet timewasting and language-learning.

 

What do you do in your spare time?
Watching lots of films, walking in London, going on holiday, learning Swedish.

What is your favourite shopping destination near to you?
Long Acre in Covent Garden

 

What are your three favourite products on Shopcade and why?

Adidas Originals ObyO x Jeremy Scott x 2NE1 Wings because they’re kickass and bold and bright

Urban Outfitters Cambridge Clutch it’s classy and chic and Cambridge satchels are a safe bet

Dorothy Perkins Chiffon Dress because the colour is subtle and beautiful and I love the neckline.

What trends are rocking your world at the moment?
A lot of brights!

Which celebrities do you take inspiration from?
Gwen Stefani, Azealia Banks, M.I.A., Christina Hendricks.

What three words summarise you?
Bold, sunny, adventurous.

 Visit The Arched Eyebrow’s Shopcade here!

 

 

Super User Spotlight: Catalina Khalaj

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Profile of Catalina KhalajName: Catalina Khalaj

Location: USA

What do you do?
Full-time college student.

What do you do in your spare time?
I visit museums, attend concerts and go hiking.

What is your favorite shopping destination near you?
Nordstrom

How would you describe your Shopcade?
Well-organized, one-of-a-kind, inclusive, varied, combining both budget-friendly and less accessible items, but never overlooking the aspect of quality.

 

 

 

What are your three favourite products on Shopcade and why?

What trends are rocking your world at the moment?
I’m currently in love with colorful prints such as floral and ikat, as well as lace clothing and pastel gemstone jewelry.

Which Shopcades do you take inspiration from?
I know there are lots of Shopcades that could act as great sources of inspiration for anyone of us, but when I have the time I like visiting Marie-Barbe Girard’s. She has such a penchant for finding unique, quality items of various uses.

Which celebrities do you take inspiration from?
I try to express my own emotional and artistic individuality in my fashion choices, but if I had to name a celebrity whom I will always admire and who embodies my idea of grace and feminity, that would be Lauren Bacall.

What three words summarise you?
Trendy, inquisitive, original.

Visit Catalina’s Shopcade here!

Super User Spotlight: Ruxandra Micu

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Name: Ruxandra Micu
Location: Bucharest, Romania

What do you do?

I’m an Architecture student, and a freelance Graphic and Web Designer.

What do you do in your spare time?

I like to design, read, and write on my blog, Gourmandelle Lifestyle Blog.

What’s your favorite shopping destination near to you?

The shopping capital of the world – Italy!

How would you describe your Shopcade?

Somewhere addictive for shopaholics!

 

 

What are your three favourite products on Shopcade and why?

Which Shopcades do you take inspiration from?

I love Nathalie Gaveau’s Shopcade, and also Rachel Halsall’s!

What three words summarise you?

Smart, fun, and ambitious.

Visit Ruxandra’s Shopcade here!

Super User Spotlight: Angel Ashlee

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Name: Angel Ashlee
Location: Birmingham, Alabama, USA

What do you do?

I’ve been a freelance writer and journalist for fifteen years.

What do you do in your spare time?

I like building and maintaining my Shopcade, and talking to other Shopcade users. I also enjoy crafts, such as making my own perfumes, massage oils & funky jewelry, creating new gourmet recipes, going to museums, art and music festivals throughout the Deep South, and if I have time, I’ll buy myself something new!

I’m also currently writing a fun children’s book, called ‘Elephant Surprise: How to Cook An Elephant!’ alongside my mother.

What’s your favorite shopping destination near to you?

The Galleria Mall in the Hoover Commons in South Birmingham, or the outdoor
markets in the old, artsy district of Five Points, in The Magic City that is Birmingham!

How would you describe your Shopcade?

Engaging, versatile & unique. Hopefully I’ve chosen something that other users can ‘pull’ from!

What are your three favourite products on Shopcade and why?

High-end Hobo bags (the really big ones!), blinged-out writing instruments & BoHo/Hippie Couture clothing.

What trends are rocking your world at the moment?

Color! Barcelonas, Desiguals & Baroques.

Which Shopcades do you take inspiration from?

Ilana Fox, Hoon Kim & Shopcade’s main page!

Which celebrities do you take inspiration from?

Sienna Miller, Kate Moss & Rachel Zoe, but sometimes, I wanna be Paris Hilton – sleek, bling & pink!

What three words summarise you?

Creative, outgoing, and a thinker.

Visit Angel’s Shopcade here!