Brand ambassador for L’Oreal? Check. Working for Britain’s Next Top Model? Check. Collaborating with celebrities such as Danii Minogue, Zara Philips, and Tamara Ecclestone? Check again. With over fifteen years of experience in the fashion industry, Alex Longmore is definitely someone you want to have around you for fashion advice! The founder of Style School adores all aspects of fashion, so naturally we had a lot of questions for her! Check her interview for some solid fashion advice right now…
You have collaborated with a lot of important magazines like Tatler and Company. What did you learn from them, style-wise?
It was a long time ago and I was on work experience, so I just remember the girls in the office being super smart and so polished! I’d like to think some of that rubbed off on me but I am quite a jeans and trainers person!
What kind of combinations make you cringe when you see them?
Denim on denim is a big bugbear as is clothes that don’t fit properly. Especially when people have squeezed themselves into them.
Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
It’s something I am learning myself now. I think for smart occasions it is definitely best to invest in quality but for everyday I advise going for the diverse look. The high street is so resourceful and it means with its low price point you can try as many different trends as possible without breaking the bank.
You have worked with a variety of celebrities ranging from Claudia Schiffer to Joan Collins. Any interesting stories to share or any style tips you picked from them?
So many, that would be telling… you will have to wait for my book to come out!
If you could press a button and control everyone’s taste, what would you make people wear?
A lot of Stella McCartney as I love her designs. I would also banish fur.
Define your style in a few words…
Rock and minimal for winter, Boho for summer.
What’s your colour for this season and why?
Black, it always is for winter.
The one thing that you wouldn’t want to be seen wearing is…?
Fur, it’s so wrong and I’m a massive animal lover.
What’s the one thing that you are waiting patiently from a fashion designer to come up with?
The perfect fitting pair of jeans.
Fashion Week Special
Which city has the best fashion week and why?
London of course! There is always such a buzz and excitement surrounding it. For a tiny island, I think we do pretty well.
Who is the most stylish celebrity according to you right now?
Kate Moss, all the way. She is the ultimate rock chic boho goddess and I guess if there was anyone’s wardrobe that I would want to have it would be Kate’s… No one wears clothes as well as our girl from Croydon.