Trend Watch: Indian Summer



Trend Watch: Indian Summer | Photo Credit: Tumblr

Rich colours, detailed prints, and jewellery for every part of the body. The season’s trends have taken an Eastern turn and we’ve been treated with some stunning Indian inspired summer wears.

With such choice of beautiful paisley prints, bindis and headpieces it can be easy to go OTT and look like a vintage Bollywood reject! The key here is to keep it simple and throwing in just one piece to your outfit, however big or small that may be!


Heidi, Naomi, Elaine

Bloggers do it best! From left Heidi in a bindi wearing a modernised playsuit with scattered mirror embroidery. Naomi makes a bold statement in all-over paisley with layering and colour contrast, while Elaine keeps it soft with dusky pink lace and a gold head chain as a finishing touch.


1,2,3- easy! This look can be effortless, take your dominant print and make a feature of it! Minimal layering and accessories is a must with such bold colours and patterns. We love the vintage worn Ganesh inspired tee and this retro Bollywood print skirt as statement items.

Just as eye-grabbing, an alternative is to go light and basic with soft layering and muted colours, to then pile high the accessories! Luckily we have a huge choice this season, with multifunctional pieces from nose-to-ear chains, belly chains and full body harnesses- jewellery has never been so fun!

Check out my Indian Summer hit list here, so you can work the trend for yourself!

Enter our Style Heroes contest to win great prizes!

Fashion fans, watch out!


Our Facebook Page has been taken over by Style Heroes – caped crusaders whose weapons of choice are the must-have products from this season.


For a chance to win these products, simply:


  • Like our Facebook Page
  • Like the Style Hero of your choice
  • Add one of the Style Hero’s products to your Shopcade.

The contest is running on Wednesday April 25th and Thursday April 26th and we’ll select two winners (one UK, one US) a day.

To be eligible you must have at least three friends on Shopcade. Full terms below. Good luck!



From 25 to 26 April 2012, Shopcade will post 2 (two) UK images every day and 2 US images every day on Shopcade’s Facebook page ( Each image will represent a Superhero style trend and will feature 4 (four) products representing this trend. From 25 to 26 April 2012, there will be one UK contest and one US contest every day, for each couple of Superhero style trend images posted on Shopcade’s Facebook page. To enter each contest, Like the image featuring your favourite Superhero style trend on Shopcade’s Facebook page and add your favourite product featured on the image to your Shopcade. The first UK contest will start on Wednesday 25 April 2012 at 10am GMT and last until Thursday 26 April 2012 at 10am GMT. The second UK contest will start on Thursday 26 April 2012 at 10am GMT and last until Friday 27 April 2012 at 10am GMT. The first US contest will start on Wednesday 25 April 2012 at 10am EST and last until Thursday 26 April 2012 at 10am EST. The second US contest will start on Thursday 26 April 2012 at 10am EST and last until Friday 27 April 2012 at 10am EST. For each contest, the winner will receive the product he/she added to his/her Shopcade. For each contest, the winner will be randomly selected among all participants who Liked a Superhero style trend image and added one of the featured products to their Shopcade. The odds of winning each contest will be dependent on the total number of eligible entries received. Entry is free. No purchase is necessary. You need to Like Shopcade’s Facebook page, be a registered user on Shopcade and have at least 3 friends on Shopcade to be eligible. The competition is open only to persons aged 18 years or older at the time of entry. Void where prohibited by law. The winners may be featured in Shopcade’s newsletter and blog. We will notify the winners of the first UK and US contests by email on Thursday 26 April 2012. We will notify the winners of the second UK and US contests by email on Friday 27 April 2012. The winners will be required to provide their contact and address details for the delivery of the prize. Failure to respond to this email within 7 days will result in forfeiture of the prize. The payment and reporting of any applicable federal, state and local taxes are the sole responsibility of the prize winners. We may, for any reason, suspend, amend, or cancel the Competition at any time and we will inform users by putting a notice on the Site. We may disqualify a user from the Competition in the event of any unlawful or unfair conduct or any breach of our Official Rules. This competition is in no way sponsored, endorsed or administered by or associated with Facebook. Any personal information that users provide is only to Shopvolution Ltd. and not to Facebook. In the event of fraud, abuse, and / or a material error affecting the proper operation of the Competition, we may end or suspend the Competition, amend these Official Rules and declare void the notification of winners. We will not be responsible for entries that are late, lost, illegible, incomplete, damaged or otherwise not in compliance with these Official Rules. Acceptance of these Official Rules is a condition of entry for the Competition. Sponsor: (Shopvolution Limited, 87 Notting Hill Gate, London W11 3JZ, United Kingdom).

Exclusive interview with Olivia Rubin


We’ve loved Olivia Rubin for forever, and are excited that she’s worked with Dorothy Perkins to create a new line. Olivia’s ‘Postcards From’ collection takes inspiration from summer fun.

Your spring wardrobe just got a whole lot more exciting…

You studied at Central St Martins – what inspired you to go there, and what other designers did you know there?

When I knew I wanted a career in fashion I read up about Galliano and McQueen and always heard CSM was THE place to go to if you wanted to be a fashion designer, so it became a goal of mine at a very young age. I did not really come into contact with any of the well known designers that also went there – I was in a different year and to be honest I was never into the CSM ‘fashion’ scene. I had a close group of core friends and we did our own thing -we preferred tea and cake to wild nights out!

Who is your favourite designer and why?

I don’t have one favourite designer – I like different elements from various labels. I admire Miuccia Prada and the way she constantly challenges the norm and breaks boundaries. I’m also a bit of a Marni addict! The combination of print and jewellery is exquisite.

How do you get your ideas for your collections? And when you have an initial idea how does this develop into a finished line?

My ideas come from far and wide. I’m designing all the time so when I’m finishing off one range I already have ideas ready for the next. I thrive on this fast paced environment. Key sources of inspiration for me are modern art, architecture and everyday people. There are many stages from a design to the finished product. We have to perfect the print, specify all the artwork for both print and designs, and fit numerous samples … the list goes on and on!

How does your Dorothy Perkins collection differ from your mainline one?

The Dorothy Perkins line is aimed more towards the DP woman while still retaining my signature style. I worked closely with the Dorothy Perkins team on all aspects of the range to picking the right colour combinations to fabrics and ultimately making it affordable and accessible to a wider variety of women.

What trends should we be looking out for in AW12?

I don’t pay too much attention to trends – I try and make my prints last from season to season. For me AW12 is about a more structured look, nude tones and mixing detailed prints.

Your SS12 collection was one of the most popular of your career – how does it feel to go supersonic?

I take everything in my stride and try not to get ahead of myself! I’m always striving to do better and keep pushing my goals and myself. It’s obviously really rewarding that the collection has been so well received but that makes me want to go further and push new ideas for future collections and projects.

Why did you choose now to launch a mainstream line?

I think print is having its moment so it made sense to collaborate with Dorothy Perkins. I always wanted to work on a diffusion line for a high street chain and Dorothy Perkins seemed like the perfect fit for me – they focus a lot on print themselves and they are a feminine brand that aims to be flattering. I’m excited to be their first designer collaboration!

What can we expect from your Dorothy Perkins collection, and will your famous prints be making an appearance?

Of course my prints will be dominating the range! The line is really versatile, as I wanted to appeal to the all of the women that shop in DP. The prints are both strong and subtle in easy-to-wear jersey basics to show0stopping dresses aimed to flatter and impress. They’re the perfect summer wardrobe!

Which is your absolutely favourite item from your Dorothy Perkins collection?

If it came down to one I’d have to go with the pink bird maxi dress. It’s such an instant ‘wow’ piece – I can’t wait to wear mine all summer long with a gladiator sandals during the day or a dressed up with a wedge for a dinner date with my husband.