London Fashion Week Day 4 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com

It’s called ‘Mad Monday’ for a reason on the LFW schedule and yesterday it more than lived up to its name! With power house Burberry the highlight on the show schedule, shows from GILES, Christopher Kane and Erdem still proved a huge hit with a slew of celebs in attendance.

Issa, Peter Pilotto and Michael Van Der Ham also get an honorable mention too for pulling out all the stops, but as the spotlight prepares to shift to Milan on Wednesday, here’s our London Fashion Week Day 4 highlights…

Burberry: AW14 was all about the blanket cape (now flooding the high street) so all eyes were on Burberry to see what would be the must- have for next season following this epic success. The answer? the humble denim jacket. Past reincarnations from Christopher Bailey have included the aviator, the trench and the biker jacket, so it was only a matter of time before the signature denim jacket got a makeover. Bailey’s version came in a deep indigo colour, complete with sheepskin trimmings edged on the collar and hem in various different cuts, to flatter and suit all figures. A triumph once more, this will be EVERYWHERE come Spring 2015.

Who made the FROW? Jamie Campbell- Bower, Kate Moss, Cara Delevingne & Paloma Faith (Walking- Suki Waterhouse and Jourdan Dunn)

Erdem: The collections are always so dreamy and fanciful, you expect to be taken into another world every season and once again he did not disappoint. Gothic sheer florals, pastels in lemon and lime and exotic prints, which left you with the feeling of being in the catwalk jungle; everything was impossibly beautiful and flawless; a symbol of runway life itself.

Who made the FROW? Alexa Chung, Pixie Geldof and Daisy Lowe

GILES: The backstage passes featured pictures of The Jungle Book, the invites came in the form of a foam claw and the music that played during the show? exotic birds! Welcome to the wild with GILES and his disco jungle; a fabulously loud and OTT celebration for Spring.

Who made the FROW? Daisy Lowe and Jaime Winstone

 

Wanna know what’s been going on so far @ LFW? Check out our daily round ups here

Shopcade x Beth Sherburn

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Photo Credit: bethsherburn.com

We are super excited to announce the gorgeous Beth Sherburn will be at at our #ShopcadeLFW pop-up event this weekend, meeting and greeting fans on Saturday from 5-6pm!

Taking a break from supporting The Saturdays National Tour, pop’s newest princess is well on her way to becoming a megastar in her own right, thanks to the imminent release of her single, ‘Joker’.

Teaming up with Lil Wayne, the single out on 21st September was filmed in Ibiza and evokes memories of summer fun, and more prominently a tirade against an ex!

The track is super catchy (it stays in your head for days!) and the single features an exclusive Steve Smart remix, which is currently dominating dance floors across Europe.

Speaking about the track Beth said: “This is one of the first songs I wrote. I started it when I was travelling to America to write for some other artists but I didn’t want to give this song away so I finished it when I got back to the UK. I love writing for other people but nothing beats writing a song that you want to perform for your fans.”

Aside from her most famous five pals, Beth has performed with the likes of Cheryl Fernandez-Versini and Pixie Lott recently and once she’s finished her tour with The Sats, she’ll be supporting Neon Jungle for a few dates and then jetting off to Dublin, Ibiza and Majorca for shows in between the tour dates. Phew!

We’re super excited to meet Beth in person this weekend and find out all about what she’s been up to! In the meantime, check out her video for ‘Joker’ below…

LC:M Report: Live @ Xander Zhou

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Photo Credit: Xander Zhou

We’ve had a busy few days hopping from show to show for LC:M (yes, that was us partying it up with David Gandy and indeed, we were hanging out at the Moschino & I-D party on Monday) but there’s nothing like actually seeing a show and checking out what is going to be big next season!

Fresh from being backstage at Baartmans and Siegel earlier in the day, we headed over to The Old Sorting Office to queue with the rest of the fash pack for the highly anticipated Xander Zhou show at 2pm.

Taking our seat a few rows behind the gorgeous Oliver Cheshire (sans girlfriend, Pixie Lott) the show opened with blaring electro music, which kicked off proceedings nicely. A predominantly dark colour palette was used, with hints of glitter and sparkles in the form of blazers and oversized jackets, teamed with flashes of pop colour seen in trainers and accessories.

The collection had a futuristic/sports luxe vibe running throughout, from the oversized shapes teamed with fabrics like mesh making an appearance. Accessories like skateboards, luxurious gym bags and headbands kept the collection feeling relaxed and away from mainstream, which is what Zhou has become known for.

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Amber Atherton’s London Fashion Week Diary: Day 5

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Amber Atherton London Fashion Week Diary Day 5
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1, Day 2, Day 3 & Day 4

 

“There is no better way to close an exciting Fashion Week than watching the shows of Britain’s most exciting new designers”, says Amber Atherton.

 

 

LFW Special
The day started with the mega exciting launch of Anya Hindmarch’s voyage of self-discovery. It was a super smart move to combine astrology – a personal much loved female point of guidance – with e-commerce. A digital start to the day lead to deep discussions on the relevance of concepts and fun in online experiences.

So much later and we were dashing off late to possibly my fave show of LFW, Fashion East. The packed venue was full of familiar faces, as we said hello to birthday girl Pixie Lott and caught up with Chelsea Leyland. The show began and the camera flashes on Harry Styles calmed down to give way to the AMAZING collection by Ryan Lo which was a strawberry shortcake dream.

A little bit later, Claire Barrow’s Fashion Monsters was an eerie barefooted show of hand-painted glory – but most of all I LOVED Happy Ashley Land aka Ashley Williams! Her ‘dream boat’ collection was full of fun, mixing boating chic with the cowboy edge of Miami Vice! Despite the rain that poured down, London Fashion Week had reached to an end in the best possible way. Under the Fashion East initiative, three of Britain’s most exciting new designers had just presented their amazing collections – all under one umbrella!

Amber Atherton's London Fashion Week Look Day 5
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