Shopcade Does: Lazy Oaf new store launch party



Photo Credit: Lazy Oaf

Lazy Oaf’s flagship store in Ganton Street, just off Carnaby Street, London, had been under construction for a week so when we were invited to the store relaunch, being as nosy as I am, I wanted to take a look at the new surroundings..

With sparkling drinks and Desperado’s on hand we had a sneak peak at the new men‘s and women’s S/S ’14 collection! The new collection has its usual 90s throwbacks or play on words of major popular labels.

I’m a bit obsessed with matching co-ords so my faves had to be the ‘Lazy Oaf Big Fat Yes Sweatshirt’ and matching ‘I said Yes’ Skirt. Another had to be the ‘Lazy Oaf Armless Sweatshirt’, perfect to wear either casually with jeans and sneakers during the day or with mega high flatforms & opaque tights at night.

Ubiquitously known for their playful patterns and satirical statements, Lazy Oaf delivered again this season with their men’s Join the dots‘ and pizza theme throughout. A huge thumbs up from us for their bright and playful attitude during this dreary time of year! Wear brights and hopefully the weather will start reflecting that!

Desperado’s and bubbly on hand! Image courtesy of
lazy oaf
New Womenswear collection


Lazyoaf 2
Lazy Oaf Ladies Style! Girls attending and Jerry, Lazy Oaf PR Manager (second from right)

Like Jerry’s Look? Check out more kitsch cartoon style below:

Shopcade Events: Join Style & Entertaining Experts for Tonight’s Twitter Party


It’s wedding season and Shopcade has top style picks for brides, guests and anyone who loves an excuse for a great party!

Shopcade is also giving you the chance to work your summer weddings in style with some crush-worthy accessories valued at over $600 in our Style Crush sweepstakes. You could win a $200 Milk and Honey shoes gift-card, $50 Modcloth gift-card, and bracelets from Ettika and Lele Sadoughi!

But the winning does not stop there! Shopcaders and accessory lovers will also have a chance to win accessories and other prizes during tonight’s wedding-themed Twitter party!

WHEN: Thursday, June 20 at 9 p.m. EST

WHERE:  Twitter

WHAT:  Chat about summer weddings with guest experts and your fellow Shopcade trendsetters. What to wear? How much (and what) to give? Plus dating tips for singles from online dating expert and author Laurie Davis.

HOW: Follow @Shopcade and use hashtag #Shopcade

WHY: For a chance to win fabulous prizes from @Ettika, @VilleroyundBoch, @LeleSadoughi, and @eflirtexpert.

Prizes for tonight include:

Lele Sadoughi – Heiroglyphics Bracelet



Ettika – Cream Vintage Ribbon Wrap Bracelet



Villeroy and Boch – Mariefleur Gris Serving Dish



Laurie Davis – Love @ First Click: The Ultimate Guide To Online Dating





Join us at 9 p.m. for a chance to chat and win!

Win up to £300 Debenhams Vouchers!


Want to win up to £300 worth of Debenhams vouchers?

Enter our competition on our Facebook Page to tell us your favourite summer trend:

  • Share the Facebook image
  • Like the Shopcade List under the image
  • And you’ll be entered into a prize draw – first prize, £200 of Debenhams vouchers, second prize, £100!

We’re posting a trend a day over three days to celebrate the Debenhams Mega Day sale guarantee customers up to 25% off on 19th– 27th May.

T & Cs

From 22 to 24 May 2012, Shopcade will post 3 (three) images on Shopcade’s Facebook page ( Each image will feature one summer look (“Holiday in the sun”, “Party into the summer nights” and “Celebrate the Jubilee in style”) comprised of Debenhams products. Users will have to vote for their favourite summer look by sharing their favourite image on Facebook and liking their favourite look on Shopcade. To enter the Competition, Like Shopcade’s Facebook page, Share your favourite summer look image on Facebook and Like your favourite summer look’s list in Shopcade’s Shopcade ( The Competition will start on 22 May 2012 at 11am GMT and last until 10am GMT on 25 May 2012. The first winner will receive a £200 Debenhams gift voucher. The second winner will receive a £100 Debenhams gift voucher. The first winner will be randomly selected among all participants who have entered the Competition and Liked the most popular list. The second winner will be randomly selected among all participants who have entered the Competition and Liked the second most popular list. The odds of winning each contest will be dependent on the total number of eligible entries received. Entry is free. No purchase is necessary. You need to be a registered user on Shopcade and a UK resident to be eligible. The competition is open only to persons aged 18 years or older at the time of entry. Void where prohibited by law. Winners will be featured in Shopcade’s newsletter and blog. We will notify the winner by email on 25 May 2012. The winners will be required to provide their contact details for the delivery of the prize. Failure to respond to this email within 7 days will result in forfeiture of the prize. The payment and reporting of any applicable federal, state and local taxes are the sole responsibility of the prize winners. We may, for any reason, suspend, amend, or cancel the Competition at any time and we will inform users by putting a notice on the Site. We may disqualify a user from the Competition in the event of any unlawful or unfair conduct or any breach of our Official Rules. This Competition is in no way sponsored, endorsed or administered by or associated with Facebook. Any personal information that users provide is only to Shopvolution Ltd. and not to Facebook. In the event of fraud, abuse, and / or a material error affecting the proper operation of the Competition, we may end or suspend the Competition, amend these Official Rules and declare void the notification of the winner. We will not be responsible for entries that are late, lost, illegible, incomplete, damaged or otherwise not in compliance with these Official Rules. Acceptance of these Official Rules is a condition of entry for the Competition.  Sponsor: (Shopvolution Limited, 87 Notting Hill Gate, London W11 3JZ, United Kingdom).

Celebrate New Beer’s Eve the Shopcade Way!


Happy New Beer’s Eve!

This Friday evening (April 6th) sees us celebrate New Beer’s Eve – and we can’t wait!

But what is it?

If you’re not already in the know, New Beer’s Eve is an unofficial holiday which celebrates the end of Prohibition.

It originated in 1933, and saw beer become legal within the United States at the stroke of midnight on April 7th.

Let’s party!

So why not celebrate the Shopcade way? Be the envy of your friends with a Dual Beverage Dispenser Backpack, or keep your beer cold in this Beer Chiller, or even in an Inflatable Beer Bucket.

Or if wine is more your thing, have a look at these cool Bookend Wine Racks, or these Prescott wine glasses.

Either way, enjoy your night!

Dress up in style for your New Year’s celebrations


For Women

Simple yet Chic. You cannot go wrong with this Little Black Puffball Dress by Monsoon! (£49)










This Blue Cross Over Belted Pleated Dress by Dorothy Perkins has a great waistline and is sure to get you noticed at your New Year’s party! (£25)










Dazzle in this beautiful Erodes Dress by AllSaints ($495). It comes with meticulous patterns in a simple cut.









The little black dress comes to the rescue once again in the form of this gorgeous Sheath Dress by Mango ($79.90).










For Men 

This Maison Martin Margiela Men’s Slim Fit Dinner Suit is a perfect piece of formal evening-wear (£1,220).









Make a 007 entrance in this Mayfair Black Evening Suit Jacket by TM Lewin (£159).









Invited to a black tie event this new years eve? Complement your dinner jacket with this classy Hugo Boss Bow Tie from Stylebop ($55).








For a more casual look at this year’s party, why not go for this Stafford Trouser by AllSaints. It’s made from Italian cloth and has a light crush finish ($150).

It’s office party season. So dress prepared.



Option 1: Be a bit of a rebel
Show them you’re not a work-slave afterhours, instead, you’re in control. Go black, but wear something slightly bad. Like a curve-hugging little black dress or a bad boy biker jacket…

Black Silk Dress With Asymmetrical Ruching Catherine Malandrino Stylebop shopcade wish & win woman
Black Silk Dress With Asymmetrical Ruching - Catherine Malandrino
Black Biker Jacket by Neil Barrett from Stylebop shopcade wish & win manBlack Biker Jacket – Neil Barre 
Option 2: Get some attention 
Okay, there will surely be enough office-friendly monochrome outfits, so bring on some vibrant colours, and ladies, some heels. Colors demand attention, and, unlike during work hours, that’s a good thing in a party.
Red Leather Sneakers by D&G from Stylebop shopcade wish & win manRed Leather Sneakers – D&G
Cognac/Black Suede Platform Sandals by Burak Uyan from Stylebop shopcade wish & win womanCognac/Black Suede Platform Sandals – Burak Uyan


Option 3: Stay clean
So you messed up your presentation. Or your colleagues think you’re a slacker. Either way, maybe your office needs to take you a little bit more seriously. Probably a Tshirt with an ironic tagline won’t cut it:
The Tommy Normandy Blue Classic Jacket by Marc by Marc Jacobs from Stylebop shopcade wish & win manTommy Normandy Blue Classic Jacket – Marc by Marc Jacobs
Anthracite Pin Striped Jacket by Tara Jarmon from Stylebop shopcade wish & win womanAnthracite Pin Striped Jacket – Tara Jarmon