Christmas Bloggers Special: Patrick Pankalla shares his fashion secrets with Shopcade…


In the first of our Christmas blogger specials, we chat to Danish fashion blogger Patrick Pankalla about Christmas in Scandinavia, the best shopping spots in Copenhagen, and his aversion to… moon boots!

So, it’s nearly Christmas! What’s on your Shopcade wish list?

I’ve ran out of perfume, so that’s on my wish list. Otherwise you’ll find clothes, accessories, shoes, and a new Canon camera that I want so badly.

What has been the best present you have received? And the one you would rather forget about?

The best present must have been a trip to the United States that my father arranged for me. One of the worst was a karaoke machine. I can’t sing – everybody knows that!

What would be your dream holiday destination? Would you prefer Santa’s village or some place warm and sunny?

I’d love to travel to a warm and sunny destination. It’s so damn cold here in Denmark; however, it’s part of Christmas I think. I would find it strange to celebrate Christmas somewhere sunny. That’s just not how we do it in Scandinavia.

Do you have an ‘it’ fashion item that you are planning to wear for this year’s holidays?

Not really, but I’m always wearing something red!

What are your favourite tunes for the festive season?

I have a mix tape with the best and all the classic Christmas songs. I always listen to it during the season.

What is the one thing that you can’t have enough of during Christmas? Also, what is the one thing that you absolutely can’t stand anymore?!

I can’t get enough of confections and the Christmas dinner – so delicious. I can’t stand mulled wine.

Dolce & Gabbana were the designers behind the famous Claridge’s Christmas tree. Who would you choose to design it and why?

I would love to see Maison Martin Margiela design it. I can imagine that the tree would be the strangest seen ever, but beautiful in its own way.

And what about you, what kind of Christmas tree would you be?

I love to break traditions, so I’d probably be a Christmas tree that no one has ever seen before. A non-traditional, but amazing Christmas tree!

Let’s talk about your blog now… How did you get started?

I’m a Danish fashion blogger – the biggest in Denmark in my age group. Besides that, I’m working as a freelance photographer. I always put quality in the first row, especially when it comes to my blog and its design and photo material. I try to inspire my readers in my own way, and my blog is mostly about fashion and photography, with a touch of travel and my everyday life. It all started because I wanted to inspire and share stuff with people other than my friends and family. Now I’m loving it and can’t see an everyday life without it.

You also run your own e-shop. What kind of items can we find there?

I basically sell items from my wardrobe, stuff that I can’t fit in anymore. It gets updated with new items once in a while.

Traveling seems to be an important part of your blogging life. What’s the best place you have visited so far?

I love traveling and have been doing it a lot. My all-time favourite city must be New York. I’ve been there twice and I fell in love with the city both times. I wanna live there some day – it’s a big dream of mine.

What are your favourite shopping spots in Copenhagen?

You’ll find everything on the main street called “Strøget.” You can compare it with Oxford Street in London – it’s just smaller. If you take a walk down the side streets, you’ll find the best and cosiest shops and cafes. It’s there where you’ll find the hidden treasures when it comes to shopping.

Where are we most likely to find you on a Friday night?

It’s very different from Friday to Friday. As much as I like going out drinking and clubbing, I enjoy staying home and relaxing with a cup of coffee and a great series on TV.

What’s the funniest/weirdest email or comment you have received from a fan?

A few days ago I received the following comment to an outfit post: “What size do you use in shoes? I think your feet look way too big in your shoes and it’s a no-go.” Dude, sorry that my feet are big. It’s not like I can do anything about it!’s talk about personal style now. What’s the one thing that you wouldn’t want to be seen wearing?

A kilt. That’s just odd!

What kind of combinations make you cringe when you see them?

It makes me cringe when I see people wearing denim from head to toe. I just don’t get it!

Guys and shopping seem to be a little contradictory. What about you? Do you enjoy going to the stores?

I love going shopping. I don’t understand why it’s a taboo in some circles of friends. There’s nothing better than new clothes. Get yourself together guys.

If you could press a button and control everyone’s taste, what would you make people wear?

I won’t tell  what I would make them wear, but what they shouldn’t wear. Moon boots and checkered Vans is a huge no-go.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?

That’s a tough question. I actually don’t know. If high street stores like H&M, Zara, COS and Cheap Monday just made clothes that were more fashionable and still with budget-friendly prices, then people would look more stylish.



To see more of Patrick’s fab style, check out his blog here >> By Pankalla and don’t forget to check out our latest Christmas. Sorted theme Boys Festive Fashion: King of Cool vs Geek Chic We promise there isn’t a moon boot or kilt in sight 😉

Shopcade Spotlight: NYFW- Rebecca Minkoff



Mercedes Benz-Fashion Week is a non-stop action packed week. Designers, celebs and tastemakers are getting their first looks at the trends for Spring 2014. MBFW is well underway in New York, and on day two, we got a glimpse of the new collection from one of our beloved designers, Rebecca Minkoff. Although her handbags are a staple for many of us, her new spring ready-to-wear pieces will soon also become staples for our spring wardrobes. Her designs were very wearable, featuring vibrant hues and floral embroidered pieces. Check out the live runway show which featured a live performance with Janelle Monae.


Fall 2013

Though we have to wait until spring to wear these looks, we pulled together a selection of our favorite Rebecca Minkoff staples for this Fall 2013.

Also be sure to enter our Fashion Week contest on Instagram. Just take a photo of your favorite fall look and tag #ShopcadeNYFW to enter to win $250 to Bloomingdales!







Shopcade Fashion Week


It’s that exciting time of year again where style meets the street at Fashion Week! We’re so excited we can hardly contain ourselves!

Shopcade Fashion Week
We’re loving all of your gorgeous outfits so much lately that we’ve decided to run a Shopcade Fashion Week Competition celebrating your individual style where you can win a chance to attend London Fashion Weekend and/or some awesome gift cards.



It’s pretty simple to enter, all you have to do is:

  1. Follow Shopcade on Instagram
  2. Post a picture of your look of the day hashtagging #ShopcadeLFW (UK) or #ShopcadeNYFW (US)
  3. Get your friends to like it!


The person with the most likes on their photo wins. Please see our terms & conditions for more information.

Ends: Sept 17 @ 9am (EST) or 2pm (BST)


UK – x2 tickets to London Fashion Weekend (Sat 21st Sept) + £100 gift card
US – $250 gift card for Bloomingdales

We’ve also street-spotted some of our own looks to inspire you. Take a look at our Instagram feed now to see them. You’ll also be able to shop their looks on Shopcade so keep an eye out. (If we really love YOUR look we might even feature you on the homepage too, so get snappy happy!)

We’ll be featuring your gorgeous looks on our Twitter and Facebook Page so followers can directly shop your style – because you are superstars after all!


Good luck :)


WIN A Rebecca Minkoff Clutch Bag In Shopcade’s New Mission


Celebrate New York Fashion Week with Shopcade’s Rebecca Minkoff contest for a chance to win your very own Rebecca Minkoff Pink Snakeskin Clutch Bag valued at $225.00. Grab some New York style with this great contest by showing us you are all over the latest beauty and accessory trends for your chance to keep them – in your Rebecca Minkoff clutch!

Simply enter the Mission For My Clutch’ by clicking on the left tab of your Shopcade Mission Bar to create a list of your favourite beauty, fragrances, accessories and any other product you feel would fit perfectly in your Rebecca Minkoff clutch. We want you to impress us with your style by creating the best ‘For My Clutch’ list. Include anything you would keep in your clutch bag; beauty essentials, luxuries and funny surprises. To give you some ideas how about adding:

▪   Lipsticks and lip glosses

▪   Make-up mirrors

▪   Hair accessories

▪   Treats and snacks

▪   Mobile phone holders

▪   Books and music

▪   And anything else you might find in your bag…

Create the best and most attractive ‘For My Clutch’ list to win.

The lucky winner will be chosen by Shopcade with the help of our guest judge Rebecca Minkoff and announced on September 20th as the new owner of the Rebecca Minkoff Pink Snakeskin Clutch Bag.

‘Rebecca Minkoff For My Clutch’ Terms and Conditions

From Tuesday 11th to Thursday 20th September, Shopcade will celebrate New York Fashion Week with a contest named ‘For My Clutch’. Monday 10th September, Shopcade will post a Shopcade ‘Create A List For My Clutch’ image on Facebook and a Shopcade ‘Create A List For My Clutch’ Mission will go live on Shopcade’s Missions Dashboard. To enter the Competition, users need to create a product list ‘For My Clutch’ on the Shopcade ‘For My Clutch’ Mission. The goal of the Shopcade ‘For My Clutch’ Mission is to create the best product list on Shopcade of beauty and accessories to keep in a clutch bag. 

The Competition will commence Tuesday 11th September at 1.00pm BST (9.00am EST) and last until Thursday 20th September at 2.00pm BST (10.00am EST). There will one winner, chosen according to the selection of items added to their list named ‘For My Clutch’ created via the Shopcade Mission up until the competition end date of 2.00pm BST (10.ooam EST) on Thursday 20th September. In order for an entry to be considered there must be a minimum of 10 items added to the user’s ‘For My Cluch’ list. The winner will be selected at the discretion of Shopcade with the assistance of the chosen guest judge.


  1. The winner will receive a Rebecca Minkoff Pink Snakeskin Clutch Bag valued at $225.



The odds of winning the Competition will be dependent on the quality and selection of products in the user’s Shopcade list named ‘For My Clutch’. In order for an entry to be considered there must be a minimum of 10 items added to the user’s ‘For My Cluch’ list.  Entry is free. No purchase is necessary. To be eligible to enter you must be a registered user on Shopcade and a US resident. Users who have won a Shopcade competition from March 2012 to September 2012 are not eligible to enter the ‘Create A list for my Clutch’ competition. The competition is open only to persons aged 18 years or older at the time of entry. Void where prohibited by law. The winners will be featured in Shopcade’s Facebook page. We will notify the winner by email on the day the contest finishes. The winner will be required to provide their contact details for the delivery of the prize. Failure to respond to this email within 7 days will result in forfeiture of the prize. The payment and reporting of any applicable federal, state and local taxes are the sole responsibility of the prize winner. We may, for any reason, suspend, amend, or cancel the Competition at any time and we will inform users by putting a notice on the Shopcade site We may disqualify a user from the Competition in the event of any unlawful or unfair conduct or any breach of our Official Rules. This Competition is in no way sponsored, endorsed or administered by or associated with Facebook. Any personal information that users provide is only to Shopvolution Ltd. and not to Facebook. In the event of fraud, abuse, and / or a material error affecting the proper operation of the Competition, we may end or suspend the Competition, amend these Official Rules and declare void the notification of the winner. We will not be responsible for entries that are late, lost, illegible, incomplete, damaged or otherwise not in compliance with these Official Rules. Acceptance of these Official Rules is a condition of entry for the Competition.  Sponsor: (Shopvolution Limited, 87 Notting Hill Gate, London W11 3JZ, United Kingdom).

Celebrate St Patrick’s Day the Shopcade Way

Shopcade loves St Patrick’s Day!
Here’s our tips to celebrate it in style in the States.



New York

2012 sees the city’s 251st St Patrick’s Day parade which marches right up Fifth Avenue. More than 2 million people are expected to show up for this historical event, which was started by Irish conscripts from the British army in 1762.

  • Where: Fifth Ave from 44th St to 86th St
  • When: Mar 17 11am–5pm.
  • Price: Free!
Washington DC

This two-and-a-half hour event – known as the Nation’s St. Patrick’s Day Parade – includes floats, marching bands, and local military, police, and fire departments. There will also be parties with Irish dancers and singers.

  • Where: Constitution Avenue – 7th to 17th Streets NW
  • When: Mar 11 12pm –3pm.
  • Price: Free!

More than 500,000 visitors go to Boston to celebrate St Patrick’s Day – especially because Boston held the first Paddy’s Day celebration in 1737. Also, if beer’s your thing, Boston has more Irish pubs than any other place in the States.

  • Where: Starts at corner of Dorchester Ave and West Broadway, South Boston
  • When: Mar 18
  • Price: Free!
San Francisco

The 161st St. Patrick’s Day Parade in San Francisco is part of a whole day of fun with performance, arts and crafts, a petting zoo, children’s rides and  lots of booths representing the Irish community.

  • Where: Starts at corner of Second and Market
  • When: Mar 17, 11.30am.
  • Price: Free!
What to wear?

Anything green! Originally the color associated with St Patrick was blue, but as St Patrick is associated with the shamrock green has become the modern-day color of the saint.

What to drink?

Anything Irish! If you want to keep it authentic make yours a Guinness.


What to buy for a party?

We have a great selection of St Patrick’s Day products on Shopcade. Which is your favourite?

Elizabeth Arden Competition & Exclusive Deal


We love Elizabeth Arden products, and to celebrate we have an exclusive 20% off Elizabeth Arden deal for US users on Shopcade AND a competition to win a Gift Set!


Interested? We guessed you would be!


Competition – Win this Elizabeth Arden Gift Set!

To enter the competition simply email us the answers to the following questions.

Correct entries will be put in a prize draw and the winner randomly selected.

  1. What name was given to Elizabeth Arden when she was born?
  2. Which year did Elizabeth Arden open her first Red Door salon?
  3. Complete this famous Elizabeth Arden quote: “To be beautiful is the birthright of every _______________”


We need your email by 8pm EST on 29 February 2012! Send it to


And if that wasn’t enough, don’t forget we have 20% off Elizabeth Arden products on Shopcade! Just select your products and use SHOPCADE20 at the checkout.



To enter, follow the instructions to answer the questions featured on the Shopcade blog. Answers to the questions should be submitted by email to the following address: The contest opens on 24 February 2012 and closes at 8pm EST on 29 February 2012. The winner will be randomly selected among all participants who have provided the right answers to the questions. Entry is free. No purchase is necessary. The contest is open only to persons aged 18 years or older at the time of entry. The odds of winning the contest will be dependent on the total number of eligible entries received. Void where prohibited by law. The winners will receive an Elizabeth Arden 5th avenue Gift Set worth $69. They may also be featured in Shopcade’s newsletter and blog. We will notify the winners by email on or around 1 March 2012. The payment and reporting of any applicable federal, state and local taxes are the sole responsibility of the prize winners. Sponsor: (Shopvolution Limited, 87 Notting Hill Gate, London W11 3JZ, United Kingdom).