Shopcade Hits London Collections: Men SS15

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London Collections: Men

London Collections: Men | Photo Credit: Style.com

London Collections: Men SS15 happened earlier this week and Shopcade hit the Bloomsbury area of London to see what was going to be hot next year in Menswear!

Joseph Turvey

Renowned for using feminine fabrics to create upmarket sportswear, this season he has continued his experimentation of different fabrics and techniques, continuing to bring luxury to streetwear.  He hand painted silk and brushed cottons and created extra textural depth by quilting a fabric or adding huge sequin roundels or using feminine, iridescent fabrics to juxtapose masculine streetwear.

joseph turvey
Joseph Turvey SS15

 

Each model was painted with Japanese letters and imagery – a particular inspiration this season was Koi Karp – Joseph used hand drawn techniques to incorporate into his signature illustrations found on his silk ensembles.

Next Spring/Summer in the eyes of Joseph Turvey is bright, colourful and sophisticated, yet easy wearing.

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Boohoo’s StyleFix Editor Talks Top Trends For Summer

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NB250414-boohoosummertrends
Photo Credit: Boohoo.com

We have nothing but mega love for Boohoo here at Shopcade HQ, so we were pretty chuffed to land a quick Q&A with the lovely Emma, Boohoo’s Stylefix Editor (yes that is her in our lovely circle of fame above!) to talk all about the upcoming trends for the season ahead. Check out her must have festival buys below…

Hey Emma! So spill, what do you think are the top trends for SS14, and which ones are your faves? 

The catwalk saw a heavy sports influence in embellished sweats and athletic looking socks with sandals. Each season we see sport done in a different way and this spring it’s better than ever. Metallics are a huge trend at the moment, because nothing looks as mesmerising as a glittering metallic piece on a hot summer’s day, from skirts and dresses to clutch bags, this is one for all you magpies out there.

Eastern inspired and flowing with tassels, the Dolce and Gabbana show was something to behold too. Come summer everything gets a little more relaxed and bohemian and this collection transports you to faraway shores. A key piece is the tasselled bag, invest now and team with sheer layers to get the look. Pastels are an obvious spring trend, but I personally can’t get enough. Christopher Kane sent pastel drenched models in midi skirts and sweatshirts down his runway and it was one of my favourite SS14 shows.

Which celeb is nailing it right now style wise? 

One celeb that never fails to inspire me is Solange Knowles,  she always gets it right. We could all steal a little of her style! The bright colours, the bold lipsticks, the clashing prints; she’s not afraid to mix it up and stand out. And with summer just around the corner, she’s the perfect celeb to look to.

If we were going to pick one essential to have in our wardrobe, what should it be?

For me, it’s all about a simple black midi dress. I have a couple, from cami and high neck styles to midi t-shirt dresses. Such a simple piece can be styled so many different ways by mixing it with different jackets, accessories and shoes. Buy one and you’ll wonder what you ever did without it!

Festival season has just kicked off- what are some tips to be best dressed at the fest?

Festivals are all about having fun, and it all starts with fashion! So don’t be afraid to stand out, they’re the perfect place to experiment with bright colours, loud accessories and quirky sunglasses. If you’re feeling bold test out henna tattoos and body embellishments like Kendall Jenner did at this year’s Coachella festival – we totally loved her look!

And never leave without packing layers, wellies and something waterproof, it is NOT about getting caught out by the weather!