London Fashion Week Day 1 Highlights

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London Fashion Week Day 1
London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be 😉

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?  Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

Meet our May #StyleCouncil Member: Fran Newman-Young

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Photo Credit: @francesca_ny

Famed for her Made In Chelsea (MIC) appearances, Fran Newman-Young made her debut in series 5 of the hit E4 reality TV series. With a background in music and writing, Fran has proved she has many talents that lie beyond the glamorous lifestyle of Sloane Square.

Graduating from Leeds University with a BA Hons in English Literature, Fran has gone on to work as a Music Manager and as a Creative Consultant for Perfect Songs LTD, as a freelance writer for numerous reputable publications, such as The Huffington Post, GQ and Company Magazine, as well as writing a weekly column for the Metro.

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Fran interviewing our May photographer, Sam Atkinson.
As a secure member of Made in Chelsea after three successful series’ under he belt, Fran has grown with popularity and has over 125,000 Twitter followers. Now living with Binky, and being a loyal friend to numerous members of the cast, Fran has secured herself as a principle member of the Made In Chelsea crew and of course now as part of the Shopcade Style Council for May!

As the fashionable socialite of the show and for her presenting skills used at the April Style Battle, it was only right that she joined the council this month. Watch her in action below:

Follow Fran and her musings @francesca_ny

The May #StyleBattle Has Begun!

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Let the #StyleBattle Commence | Photo Credit: Tumblr | Pinterest

OK, so after the HUGE and we mean HUGE success of our April #StyleBattle we are throwing down the style gauntlet once more and inviting you to join in the May #StyleBattle!

You know the drill by now, all you have to do is upload your look or #ootd on the app using the hashtag #StyleBattle so we can find you for a chance to win some awesome prizes. Remember guys, to qualify the look must be a head to toe shot so we can see your whole outfit!

As with last month’s competition, the winners will be judged by our illustrious handpicked Style Council, full of leading industry experts. More on the panel itself later, but for now, here’s what you could be walking away with this month, should you win the ‘Face of May’ title 😉

As well as VIP entry to the #StyleBattle party, the winners will also take part in their very own professional photoshoot, styled by Sabina Emrit, with hair by Lee Stafford and make-up from Yin Lee from AOFM Pro.

If that wasn’t enough, you will also be gifted an outfit from Motel Rocks & Number Six and be featured in leading independent fashion and culture magazine, WEARECOLLISION.

So who do you need to impress to walk away with all of the above? Well, take a look below! Introducing the May #StyleBattle Style Council…

 

And that, Shopcaders is that! Do you have what it takes to become the face of May? We reckon so! Get posting now and our fave looks will be featured on the app during the competition. Good Luck! x

Not got the app yet? No problem, simply click the buttons below to download and don’t forget to check out the T&C’s as well for the full deets on this most amazing of competitions! 

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The Five B’s: Which Winter Hat Are You?!

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Instagram | beyonce | caradelevingne | camilamackintosh

‘Snow is fallin’ all around me!’ Oh no wait it hasn’t started to snow yet… but that doesn’t mean it isn’t time to dig out the winter woollies and purchase that all important new winter hat!

The question is…. Which winter hat are you? What? You didn’t realise that your style was completely defined by the kind of hat that you wore?! Well, that simply won’t do. Let us school you on the five B’s of the hat world…

Bobble Hat: Geeky cool at its very best. Once reserved for the nerds of this world who were more worried about keeping warm than being fashionable, the humble bobble hat has made a return to the spotlight. You will either be the person that has worn one for years and doesn’t give a damn, or a newbie cashing in on the hot look this season. MIC’s Millie Mackintosh & Kelly Brook are the celeb messiahs of this trend, so look to them for some style inspo if you’re struggling to find your bobble this season.

Bowler: You’re too cool for school; a fashionista who always looks good and the bowler hat you just happen to have lying around completes any look effortlessly. You are always up on the latest trends, like to make an effort for any occasion and love nothing more than checking out the catwalk and interpreting it for the high street.

Beanie: Laid back and relaxed is your style, as evident by the slouchy beanie you just happened to don this chilly morn to a) keep your head warm and b) cover up your bed hair. You’re in good company here as Cara Delevingne, Selena Gomez and Taylor Swift are BIG fans too.

Beret: Bonjour! What do you mean you’re not French?! Oh, so it turns out anyone can wear a beret nowadays and isn’t just reserved for the chic style queens of Paris. Hurray for you, you little fashionista you. Championed by the likes of Clueless’ Cher (the epitome of cool) Rachel Bilson and Lea Michele, the beret is a firm favourite this season to top off your sleek pencil skirt and fluffy jumper. Et voila!

Baseball: Well hello there you street style cutie you! Baseball caps are no longer relegated to hiding messy hair, going to the gym, hiding from the paparazzi etc. These days the size (don’t get any ideas you naughty readers!), style and brand are all that matter with celebs like Rihanna, Beyonce and Cara- yep her again- all being big fans. It’s fair to surmise you’re at home in your baseball cap, jeans and sweats, but like to think a cool bomber and heels will smarten up your style if required.

 





Amber Atherton’s London Fashion Week Diary: Round Up

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Amber Atherton London Fashion Week Diary Day 5
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her experience at London Fashion Week: Day 1, Day 2, Day 3, Day 4 & Day 5

“It’s all about the creativity, innovation, and fun”, says Amber Atherton about London Fashion Week, “as Britain’s biggest fashion event has come to an end”. We couldn’t agree more!

LFW Special

As I bumped into Markus Lupfer on the bus the day after LFW madness had ended, we pondered the success of the week and the promise of Paris! Highlights for me this LFW were definitely Fashion East, ASHISH, Anya Hindmarch, SISTER by Sibling, Simone Rocha, and Sophia Webster Shoes. Another important thing was the abundance of digital led creativity, especially from brands like Burberry and Anya Hindmarch; I also know everyone was regularly checking the #lfw hashtag at My Flash Trash HQ!

As I started packing for Milan with another fashion adventure beginning, I couldn’t help but smile at all the British charm, talent, and true English rock ‘n’ roll fun that’s gone down over the last week.

Check out my LFW inspired list to look fabulous next season!






 

Amber Atherton’s London Fashion Week Diary: Day 5

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Amber Atherton London Fashion Week Diary Day 5
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1, Day 2, Day 3 & Day 4

 

“There is no better way to close an exciting Fashion Week than watching the shows of Britain’s most exciting new designers”, says Amber Atherton.

 

 

LFW Special
The day started with the mega exciting launch of Anya Hindmarch’s voyage of self-discovery. It was a super smart move to combine astrology – a personal much loved female point of guidance – with e-commerce. A digital start to the day lead to deep discussions on the relevance of concepts and fun in online experiences.

So much later and we were dashing off late to possibly my fave show of LFW, Fashion East. The packed venue was full of familiar faces, as we said hello to birthday girl Pixie Lott and caught up with Chelsea Leyland. The show began and the camera flashes on Harry Styles calmed down to give way to the AMAZING collection by Ryan Lo which was a strawberry shortcake dream.

A little bit later, Claire Barrow’s Fashion Monsters was an eerie barefooted show of hand-painted glory – but most of all I LOVED Happy Ashley Land aka Ashley Williams! Her ‘dream boat’ collection was full of fun, mixing boating chic with the cowboy edge of Miami Vice! Despite the rain that poured down, London Fashion Week had reached to an end in the best possible way. Under the Fashion East initiative, three of Britain’s most exciting new designers had just presented their amazing collections – all under one umbrella!

Amber Atherton's London Fashion Week Look Day 5
Wear it like Amber Atherton below

 

 






Amber Atherton’s London Fashion Week Diary: Day 4

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Amber Atherton London Fashion Week Diary Day 4
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1, Day 2 and Day 3

 

Forget diamonds. A girl’s best friend during London Fashion Week is none other than shoes that can support her in all her activities: from catwalking to dancing at the after-show parties!

 

 

LFW Special

Traffic – what can you do about that little old thing that causes you to miss fashion shows? Either way, good old livestreaming made sure I still caught the KTZ show. I love the element of music and sheer attitude that always runs through this label’s collections. After a quick coffee I headed into the courtyard to check out the Rock Vault that featured some amazing jewellery designers and the new pop up shop which has super cute bits and bobs.

Home to change my Nicholas Kirkwoods for some mega Terry de Haviland heels for my best friend, model, and poet Greta Bellamacina’s birthday dinner. After a wonderful dinner party, we headed out to the Serpentine for the event of Diesel that had invited mega babe Aluna (and George) for a live set. Dancing till dawn, the much needed shoe change to Nike high-tops meant that day 4 of London Fashion Week had the most shoe changes in a single day!

Amber Atherton London Fashion Week Diary Day 4
Get Amber’s Day 4 Look Below






Amber Atherton’s London Fashion Week Diary: Day 3

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Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1 and Day 2

 

Sexy heels, dreamy prints, and great after-shows tunes were on Amber’s check list for the third day of London Fashion Week…

 

 

LFW Special

Day Three was spent mostly swooning over Sophia Webster’s amazing shoes. Jelly sandal heels and scrabble letters on a stiletto spelling out ‘KILLER HEEL’ were enough to make anyone forget the rain, which continued to pour down much to the dismay of many umbrella-less fashion babes.

Lily Cole’s experimental dance at Vivienne Westwood was probably the most talked about thing of the day, whilst Mary Katrantzou’s dreamy head to toe floral graphics collection was definitely my most loved to date.

Off to Sanderson in the evening, where my super duper singer friend, Yadi performed at the ‘Love is the Law’ magazine party – a hop, skip and a jump from swanky new hotel the Edition, where my Flash Trash girl city bracelets made a debut at the launch of Paula Goldstein’s (of Purple Magazine) new site!

Gin and Prosecco punch fuelled the crowd as I caught up with Edie on her NYC adventures, before we all went downstairs to Dominic Jones’ rave. Chelsea Leyland spun fresh hip hop beats and my Sophia Webster shoes were the perfect dance till dawn companions!

Check out Amber’s look inspired by London Fashion Week

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Amber Atherton’s London Fashion Week Diary: Day 2

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Amber_Atherton_LFW
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out  Amber’s Interview and third day at London Fashion Week

 

From exciting shows and magazine parties to drinks at members-only clubs, Amber’s second day at London Fashion Week was definitely full of energy and good vibes!

 

 

LFW Special

After a late night at the St Martins Lane, I decided to attend the shows from my bedroom this morning livestreamed straight to me. I enjoyed them with a cup of rejuvenating green tea, while wearing my smooth silk pyjamas from luxury British nightwear designer Olivia von Halle.

After swooning over Antipodium and Holly Fulton, I made it down to Markus Lupfer’s presentation which was a total dream. Markus is one of my favourite designers, and his iconic lips jumper is a wardrobe staple of mine in far too many colour ways!

I then headed to Ashish, where the collection had a cool mix of sequins and grungy sportswear – and it also featured the most amazing sequinned carrier bags! There, it was fun to see Lilah Parsons and Paloma Faith, and I also had a giggle when the models at the end of the show appeared like a bride and groom and kissed!

I stopped into the showrooms to see my fave swimwear label Auria and bumped into Flash Trash girl model India Rose James, before running off for a quick drink at the Soho House with Purple Magazine. Then I quickly went home to change into a Peter Jensen dress for the Tessa Edwards show and Flaunt magazine party…it could be another late one!

  Amber Atherton London 2bAmber Atherton London 2

Check out Amber’s look on Day 2