Shopcade DOES London Collections: Men



Photo Credit:

It’s the first day in recovery of the extravaganza that was London Collections: Men, the four day whirlwind of fashion, press, buyers, parties, designers, models, and booze has gone down in the books of fashion history for at least another season! With our bevy of bloggers in hand, we came, saw and conquered from the pop-up, presentations, shows and parties.

Blog.boy.newFrom top left: Gerard, Ferdinand, Geraint, Max, Joel, Dawid

The army of straight-laced fashionisto’s, the boys all oozing of dash and flair in their own special ways accompanied us and lended their eyes for the day. “This is the first time I’ve done the London Collections: Men, it’s been great to be a part of and seeing all of the city’s industry in one place”- Max


Shopcade Hits London Collections: Men SS15


London Collections: Men

London Collections: Men | Photo Credit:

London Collections: Men SS15 happened earlier this week and Shopcade hit the Bloomsbury area of London to see what was going to be hot next year in Menswear!

Joseph Turvey

Renowned for using feminine fabrics to create upmarket sportswear, this season he has continued his experimentation of different fabrics and techniques, continuing to bring luxury to streetwear.  He hand painted silk and brushed cottons and created extra textural depth by quilting a fabric or adding huge sequin roundels or using feminine, iridescent fabrics to juxtapose masculine streetwear.

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Joseph Turvey SS15


Each model was painted with Japanese letters and imagery – a particular inspiration this season was Koi Karp – Joseph used hand drawn techniques to incorporate into his signature illustrations found on his silk ensembles.

Next Spring/Summer in the eyes of Joseph Turvey is bright, colourful and sophisticated, yet easy wearing.


LC:M Report: Live @ Xander Zhou

Photo Credit: Xander Zhou

We’ve had a busy few days hopping from show to show for LC:M (yes, that was us partying it up with David Gandy and indeed, we were hanging out at the Moschino & I-D party on Monday) but there’s nothing like actually seeing a show and checking out what is going to be big next season!

Fresh from being backstage at Baartmans and Siegel earlier in the day, we headed over to The Old Sorting Office to queue with the rest of the fash pack for the highly anticipated Xander Zhou show at 2pm.

Taking our seat a few rows behind the gorgeous Oliver Cheshire (sans girlfriend, Pixie Lott) the show opened with blaring electro music, which kicked off proceedings nicely. A predominantly dark colour palette was used, with hints of glitter and sparkles in the form of blazers and oversized jackets, teamed with flashes of pop colour seen in trainers and accessories.

The collection had a futuristic/sports luxe vibe running throughout, from the oversized shapes teamed with fabrics like mesh making an appearance. Accessories like skateboards, luxurious gym bags and headbands kept the collection feeling relaxed and away from mainstream, which is what Zhou has become known for.


London Collections: Men SS15 Preview

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Photo Credits:  Agi & Sam | Oliver Spencer | Astrid Andersen

Ahead of the SS15 London Collections: Men that kicks off on Sunday, we chose our Top five menswear designers who showcased their collections in January and are back again this season to show us their new line. Even though it’s only two years old, LC:M has worked hard to secure it’s name as THE event to showcase the finest menswear designers and trends in Europe. As a staple of the menswear calendar, with up-and-coming designers to Savile Row tailors, London Collections: Men is a celebration of the start of the season.

Joseph Turvey

Young British designer Joseph Turvey is back for LC:M once again, after previously being supported by Fashion East. Only two years ago Joseph graduated from university and his experimentation with hand drawn illustrations within his design have had everybody talking about him. He mixes his intricate illustrations with his sports luxe style to create some beautiful pieces. His innovative techniques and striking designs secured him a River Island capsule collection, showcasing his illustrations in a camouflage print collection.


The A-Z of 2014 Fashion Trends

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Photo Credit:

2013 is like sooo last year and so are the trends! It’s time to take a look at the hottest 2014 fashion trends due to hit the high street any day now.

We’ve made it nice and easy in our A-Z of top trends which will see you through the year in style. So sit back, relax and let’s start at the very beginning…

A is for Androgynous: Big in 2013, even bigger in 2014, the boy/girl divide is closing and it seems we are embracing dressing like our other halves. Sharp tailoring, crisp white shirts and the one-off boyfriend jumper thrown in and you’ll be sorted.

B is for Bohemian: Free spirits rejoice! Paisley prints, mixed fabrics and fringed accessories all make up this trend and will start to filter onto the rails in their droves come early spring, so snap up the key pieces early and you’ll be set for festival season in style.

C is for Checks: We teased this as a trend to watch in our SS14 preview last year- checks are set to be the print to watch this season, mark our words! Think loose checks in candy colours as your must buy now and tightly woven checks in darker colours for later on in the year and you can’t go wrong.


London Collections: Men AW14 Trend Preview



Photo Credit: Essential Homme Mag | Kent & Curwen AW14

Ahead of fashion month kicking off in Feb, the capital started proceedings nicely this week by presenting the London Collections: Men (the equivalent of men’s fashion week if the lingo is throwing you!)

Regular FROW attendees included David Gandy (swoon) Nick Grimshaw (he’s a quirky fellow isn’t he?!) and Henry Holland (who was clearly having a quiff off with BFF Nick at every opportunity this week!)

But what of the big trends that will be having a major impact on your boyf’s wardrobe come autumn this year? Well, we’ve done all the hard work for you (we’re nice like that) and rounded up the top 5 looks to work this AW14.

With some savvy shopping, some trends can even be snapped up now in the sales if you’re clever about it, so suss out our guide and get planning now. Well, it never hurts to be prepared does it?!

1. Check it Out: Oh how we love a guy in a checked suit, which is pretty handy because this looks set to be the biggest style to work this AW14 if the designers have anything to say about it. Tight checks over loose reigned supreme over at Hackett, Casely-Hayford and Richard James, whose dapper looking suits will be featured on many a fashion conscious man over the next season we predict.

2. PVC: OK now before you get freaked out, we’re talking waterproof over full on S&M PVC here. Not convinced? Check out Topman Design’s offering- slick PVC capes teamed with sharp tailoring and statement knits gave the collection a real moody gothic feel. A triumph of day one and rightly so, when the finale came, so did the rain!

3. Funnel Necks: Christopher Kane, Topman and JW Anderson made this look very wearable for AW, whereas some others may have tipped the scales slightly (understatement) in favour of creativity over wearability. Who could forget Bobby Abley’s brain/mouse inspired pastel pink sweats that paraded out on day one of LC:M? Exactly! Stick to Topman’s offering in rustic orange or cream and you’ll be on the right side of insanity… promise.

4. Oriental Prints: There was a strong recurring theme through most of the collections presented this week and that was print. Our pick, however is oriental after Richard Nicoll gave us sumptuous silk printed bombers in an oriental print to die for. Craig Green also impressed with his pyjama print offering. A slow burner, but one we think should be invested in.

5. Pop Colour: What better way to liven up the muted colour palette of greys, browns and blacks, than with a splash of pop colour? This look proved popular over at Burberry, James Long and the king of creativity, Christopher Kane whose cobalt blue bobble sweat is on many an editor’s lust list already.


Blogger Matthias Cornilleau spills all on his fashion loves and loathes this season!



Matthias Cornilleau | Stylnoxe

Love Matthias’ look? Visit his Shopcade and follow him to find out more about his style!

When it comes to interviewing stylish Parisian guys, we say YES without any hesitation! Matthias Cornilleau runs Stylnoxe, an uber cool blog about men’s fashion and travelling. We grilled him on how men shop these days and why he hates running shoes with a passion!

Hi Matthias! We love your blog. What’s the concept behind it? And the blog’s name is quite unusual, how did you come up with it?

My blog’s name is a mix of the word “style” and the name of a medicine. In fact, I think fashion is like a medicine – when you feel comfortable and happy in your clothes, you feel comfortable and happy in your skin. That’s why I wear different types of clothes: casual, classic, grunge – every day I select a different outfit which corresponds to my mood.

You also run your own e-shop. What kind of items can we find there?

It’s not really an e-shop, it is an area where I sell all the clothes that I cannot keep at home, as I have so many things compared to the size of my flat!

Travelling seems to be an important part of your blogging life. What’s the best place you have visited so far?

I’ve got lovely memories from my road trip in Croatia and Vietnam. I plan to go to Asia again soon! :)


Highlights From London Collections: Men


Guest Blogger: Chris Petherbridge  Name: Chris Petherbridge

  Age: 22

  Occupation: Sales Assistant at Topman

  Interests: Playing guitar, going to gigs, blogging about music, running & cycling

  Inspiration: Music. My fashion sense seems to follow that of my favourite bands



Last week saw the London Collections: Men take place; undoubtedly a highlight of the fashion calendar for any fashion fanatics.  The three-day event played host to some of the industry’s finest designers and provided a stage for them to showcase their collections for Spring/Summer 2014.

Topman, London Collections: MenOne of the collections that I was most looking forward to seeing was the Topman Design show on day one. Not only is TMD now seen as a leader in menswear, their unique, cutting-edge pieces are also sold at an affordable price online and at their Oxford Circus flagship store, providing the opportunity for fashionistas who are on a budget to own some of these excellent catwalk designs. The TMD collections are also often an indication of what is to come from the Topman brand as a whole during that specific season. The TMD show certainly did not disappoint. The collection included silk shirts with intricate western patterns; worn with mirrored sunglasses, silver belts and brogues. The collection once again proved that TMD is at the forefront of men’s fashion and I, for one, can’t wait for these pieces to become available to buy.

Topman, London Collections: Men

Christopher Kane’s SS14 collection was also a favourite of many at the London Collections. Inspired by 3D mapping of human faces, his collection, using neon design on black t-shirts, sweatshirts, hoodies and shorts, provided an eye-catching and unusual set of designs.

Christopher Kane, London Collections
For fans of bold print, design duo Agi and Sam, fresh from launching their new collection for Topman, displayed suits with bright print as well as striking and vibrant orange blazers and overcoats. James Long also showcased an intriguing collection titled ‘Beyond the Velodrome’. With colourful and striped skin-tight base layers inspired by cycling jerseys, coupled with knitwear, leather jackets and blazers, Long certainly provided one of the most exciting collections whilst still sticking to his trademark design.

Agi and Sam, London Collections
Perhaps my favourite collection overall was that of Burberry Prorsum. The retro-inspired collection of classic coats, jumpers and shirts provided a collection that, whilst having its roots in the past, certainly has a place in today’s fashion world. The pastel coloured coats and jumpers layered over vibrant teal, yellow and blue shirts and bold red ties gave a real vibrant and modern feel to these classic looks.

Burberry, London Collections

The fantastic collections displayed last week showed us once again that the future of men’s fashion is in very safe hands.

You can check out Chris’ full London Collections: Men inspired list here.