Announcing the WINNER of #streetfashionweek!

#streetfashionweek | Photo Credit: @ritujabakshi | |

Remember way back when (OK, OK it was only last week!) when we launched our awesome #streetfashionweek campaign? We asked you, our fab India users, to post your most stylish looks for a chance to WIN some pretty amazing prizes.

Well, competition was fierce but we finally narrowed it down and now we have our official WINNER! Drum roll please….The Winner of #streetfashionweek is @ritujabakshi YAY!

She’ll be walking away with a KOOVS INR 5000 voucher, Plus tickets from our pal Little Shilpa to see the Lakmé Salon’s ‘Show Stopping Hair’ Collection styled by the fashionista herself.

Rituja’s winning look totally topped our lust list for the final days of summer; the printed romper, teamed with a neon snakeskin clutch, red shoes and statement necklace was just the perfect #streetfashionweek outfit in our eyes!

Make sure you follow Rituja’s profile for more great outfit inspo, and check out her fab list on the structured trend she spotted on the #LakmeFashionWK catwalks yesterday.

Speaking of fashion week kicking off in Mumbai, we’ve been hitting up the shows ourselves to see what is proving a hit so far. Our fashion correspondent Santu Misra checked out both the  AMIT AGGARWAL and MASABA shows, both of which got a huge thumbs up!

Make sure you keep an eye on our app, site and blog for more #LakmeFashionWK updates as our fashion network hit the shows over the next few days!

Shopcade Presents… #streetfashionweek

Photo Credit:

We are celebrating Mumbai Fashion Week later this month with the launch of our #streetfashionweek campaign, which gives you, our lovely users the chance to bag some amazing prizes!

From now until 19th Aug, we want you to fill up our looks feed with your amazing style for a chance to WIN a KOOVS INR 5000 voucher, PLUS tickets from our pal Little Shilpa to see the Lakmé Salon’s ‘Show Stopping Hair’ Collection styled by the fashionista herself!

We know, it’s an awesome prize and we’re psyched to give it away to the most fashionable user! So without further ado, here’s the lowdown on how to enter..

Step 1. Snap a pic of your most stylish fashion week ensemble and upload on the app, using the hashtag #streetfashionweek

Step 2. Get your mates to rate you! Most likes takes the prize, so the more friends you invite to like your look, the better your chances!

Step 3. And that’s it! Share on your social, shout about how awesome you are and wait for us to crown you and your pic the winner 😉

The competition is open to India users only and you can enter as many times as you want.

As a bonus we may feature your look if we deem it stylish enough, so what are you waiting for? Start prepping your outfits now and keep an eye on the app throughout fashion week as we’ll be posting loads of new content and reviews on our blog!

For more info, check out our T&Cs here.

Well hello there, SHOPCADE INDIA!



Photo Credit: Getty Images | Shopcade Archive

Stop everything right now and listen up, because we have awesome news. We are FINALLY launching in India!

Yes that’s right, we’re bringing social shopping to the fashionistas of India and we could not be more excited to expand into this market.

Why India, you may very well ponder? Well, why not! The country is going through an e-commerce boom right now and we love to explore new style territory. 😉

If you’re not up to speed with what Shopcade is all about, then let’s rewind and start from the beginning. Here’s five reasons why, if you’re not already on the Shopcade India bandwagon, you need to get on it pronto…

1. Get treated to a new online shopping experience: We curate a trending feed of all the coolest products for you, all day and every day.

2. It’s all Shoppable! The trends you see, the looks you like, the celebs you follow- all available at the click of a button.

3. Things you love, on deal: Who doesn’t want to bag a bargain? We’ll notify you when the products you like go on deal, so you never miss out on the best price. We’re good like that.

4. For the fashionistas by the fashionistas: We represent the young fashion scene with a young team of style correspondents creating relatable and fun content daily.

5. And finally, but most importantly… It’s all about you! Create lists of products you want and post your looks to show off your own individual style.

So now you know the ins and outs, let’s get to the good stuff… The PARTY!! Our offish launch party will be kicking off this Thursday 10th July.

We’ll be living it up at The White Owl, Mumbai from 7pm onwards, with co-host by Little Shilpa, beats courtesy of DJ Space Jams, and a guest list to rival any A-list party! We’re talking the likes of Elle India, Harper’s Bazaar India, plus a whole host of prolific fashion bloggers hitting up the venue.

If that wasn’t enough you’ll be able to pose and post your look on the evening direct onto the app and indulge your sweet tooth with our secret message marshmallows and candy floss!

The only thing left to do is go shopping for our party dress! Good job we know an app for that 😉


Want to know more about the launch and our touchdown in India? Then check out our Press Release here!