Little Mix | Photo Credit: hjpr
Happy Friday Shopcaders and wow, do we have a little bonus for you this week! How would you like the chance to win a pair of tickets to a Little Mix gig, plus win a piece created by their fave designer, the awesome Nikita Karizma?! Yep, thought you guys would like that!
All you have to do is share this Little Mix Style List on either your Facebook or Twitter using the hashtag #littlemixtix to be in with a chance of winning. Super straight forward and open to all to enter
So just to recap… not only do you get the chance to see Little Mix on the 25th May in the flesh, you could also be strutting your stuff in a KARIZMA exclusive at the 02 in London! So what are you waiting for? Get sharing now and whilst you’re at it take a sneaky peek of the girls strutting their stuff for ‘Salute’ below… can you spot the pieces Nikita designed?
As HUGE fans of Little Mix here @Shopcade HQ, it was a total no brainer to team up with Nikita to showcase her amazing designs on the girls and we’re sure you’ll agree, they look amazing!
We caught a quick five mins with the lady herself to chat about designing for a music video vs her own collections and just how she would sum up Little Mix’s look in Salute…
What was your inspiration behind the design?
Little Mix wore clothes from my Spring/Summer collection in their latest music video for Salute. The shapes and structure of garments in the collection were inspired by female power and there was a strong underground feeling of London in the collection.
Do you tailor each piece to their personality?
In the past I have made clothes based on the girls’ personality and style, which is a fun way to collaborate with Little Mix as they are four individuals in a girl band. For this collaboration, however, their stylist simply pulled in clothes from my collection that she felt was right for their look in the Salute video.
How different is it to design for a music video than to design your own collection?
Pretty different! With a music video it is a collaboration between the designer, stylist, music artist, management, record label, producer, choreographer and well, the list goes on! Also the music industry works around the clock so it is normally an intense few days! With my own collection, I take a few months to design and create it and it’s completely a solo vision. I listen to Little Mix’s music in the studio sometimes, so it is interesting to see my clothes in their video after their music has also been in the background whilst I am designing.
Which do you prefer?
I do love adapting my style and collaborating with the music industry as it gives another dimension to the fashion pieces, whilst on the other hand with my own collection its completely an individual creative expression! I enjoy them both equally, but I do love the journey of seeing clothes from my collections end up in the hands of the world’s most cutting edge music artists and producers.
Finally, how would you sum up this look?
POP GIRL POWER.
We couldn’t agree more!
Want more deets on the comp? Then have a look at our Facebook and Twitter pages and browse the T&C’s for the full lowdown. To discover new cool brands and unique stylish pieces, check out the Shopcade Store right here!