The London Girl’s Style Survival Kit


OK, so checking out BuzzFeed the other day we came across this HILAR (seriously amusing) post on the catastrophes that face a London lady every morning on her commute.

It made the girls in the office LOL, so much so we decided to create an emergency kit to help you combat the morning woe of the rush hour hell and stay ridiculously good looking at the same time!

Drum roll please….presenting the Shopcade Style Survival Kit! Check out the corresponding traumas from the original article below and get the lowdown on how we think you can brighten up your day! You’re most welcome…


1. “Many catastrophes strike on the underground, when you have to rugby tackle your way onto the train” Our solution? Elbow pads of course!

2. There’s that excruciating moment someone punches you in the boob” We can’t guarantee that that guy with bad BO won’t elbow you in the boob, but at least you’ll be well supported with our dress and lingerie (tit tape)to keep you in place.

3. “London girls do their make-up en route. No seat means you’re just going to HAVE to do it standing up”  Tricky this one, we don’t want you to poke yourself in the eye, but we heart a curled lash. Solution? heated curlers! They’ll at least stay clamped to your eyelashes, so less chance of pokeage. We take that as a positive :-)

4.”There’s always some weirdo staring at you when you apply your lipstick” We love a good lippy. Not the smearage that comes with applying it on public transport though, so stick to lip balm to avoid any embarrassing smears.

12. No time to fret. You were supposed to meet your friend on the platform. AAAH!”  Binoculars can be a cool solution and the plus side is you’ll never lose your friend on the platform again. (Yes we know this isn’t exactly a pair of binoculars, but we thought this was waaaayyyy more stylish!)

23. “Great plan until you go for work drinks. Everyone else is rocking a sequin clutch and you look like you’re going on a school trip”  Oversized clutches are uber fashionable right now, so stay style savvy with a big beaut that will easily fit your heels in for day and look ultra glam for night. Et Voila!

25. When you forget your dry shampoo it’s kind of a huge fiasco” Dry shampoo is a saviour most days, or you know any day really. Make sure you ALWAYS carry this in your bag.

26. “Even worse when you forget your deodorant” Ditto for deodorant. Do we really need to say why?!

Bold, Bright, and Bronze: Summer beauty with Shopcade


With the incoming warm weather your beauty routine is about to change just as much as your wardrobe. For spring and summer 2013 beauty is all about color and clarity with bright matte lip colors and dewey bronzers all over fashion editorials and runways.

For all the latest products and looks check out Shopcade favorite where you can also save 20 percent on your purchase during their friends and family event ending Friday, May 17.


Bright matte lips are your best accessory this summer! (Image via Go Runway)[/caption]

If you are going to carry one thing in your purse this season make sure it’s a tube of bright, matte lipstick!

Let the bold color have all the attention this season by minimizing shine. Bright lips look good on everyone as long as you find a color that best compliments your skin tone. The most universally complimentary color is a bright pink but don’t be afraid to go for a great coral, light red, purple, or my favorite – a mandarin orange!

Nars and Smashbox have some great matte shades but if you are looking for a less expensive option check out Maybelline’s ‘Vivids‘ collection that will only set you back a few dollars.

To make the most of the bright lip keep the rest of your face natural and neutral with minimal color.


Go for the bronze without ruining your skin! (Image via GoRunway)[/caption]

In the season of sunshine and bikinis we all want to get that sun-kissed glow. There are a number of products available to get that bronzed look without doing permanent damage to your skin in the process.

For your face bronzer is a key part of summer. After you have applied sunscreen (preferably a moisturizer with SPF) and your base sweep on a bronze powder along your cheekbones, forehead, and lightly on the nose and chin. Use the bronzer wherever the sun would naturally touch your face. Try a variety with some pink hues mixed in to give you that natural, flushed look.

For the rest of your body focus on a gradual self-tan product like a great gradual moisturizer by St. Tropez or the even application of Tan Towels. While you can use a spray to expedite the process the easiest way to avoid streaking is to build up the tanned look.


A bright manicure goes with all your summer looks! (Image via

Retire your spring pastels and dare to be bold! This summer eye-catching manicures in bright colors go with everything.

The big color for summer is all shades of pink so a great go-to shade would be a bright watermelon or coral. But don’t be afraid to think outside the box with a trendy tangerine hue.

Brands with some great bold colors include Essie and Deborah Lippman but if you have a favorite brand chances are they have some bright shades of their own!

So get going! The weather is only getting warmer! Start your summer beauty list now on Shopcade with products from and save!