Shopcade DOES London Collections: Men

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Photo Credit: Instagram.com/burberry

It’s the first day in recovery of the extravaganza that was London Collections: Men, the four day whirlwind of fashion, press, buyers, parties, designers, models, and booze has gone down in the books of fashion history for at least another season! With our bevy of bloggers in hand, we came, saw and conquered from the pop-up, presentations, shows and parties.

Blog.boy.newFrom top left: Gerard, Ferdinand, Geraint, Max, Joel, Dawid

The army of straight-laced fashionisto’s, the boys all oozing of dash and flair in their own special ways accompanied us and lended their eyes for the day. “This is the first time I’ve done the London Collections: Men, it’s been great to be a part of and seeing all of the city’s industry in one place”- Max

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LFW Access All Areas With Toni & Guy

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Photo Credit: @toniandguyuk

I love London Fashion Week. There I said it. I love the chaos, I love the pretence, I love that my Instagram feed gets flooded with crazy outfits and I love the way London becomes the fashion focal point of the world for five whole days.

This season I was invited backstage with Toni & Guy, which was a new experience for me. Normally I’m used to watching shows on live stream, or standing squeezed between many other #FEditors at an oversubscribed show.

So the idea of seeing how it all comes together before the flashbulbs go off was really pretty appealing. My journey began on Friday night backstage at PPQ. The location? A private members club so hidden I walked past it twice before I clicked the people with clipboards and ear pieces…. epic fail, I’ll admit.

Heading underground I was quickly introduced to Sacha Mascolo-Tarbuck, the Global Creative Director for Toni & Guy. Wonderfully down to earth she explained her concept for the show- something intriguingly called ‘tiara hair’ and the model patiently bent her head for me to take a quick snap, or twenty, as the case turned out!

I really liked the look- painted glitter crowns on the parting, teamed with poker straight unfussy locks looked sensational. I saw the look on three different models, and all wore it in a different way, despite the style being identical; I guess that’s what comes from years of experience and 10 years of sponsoring London Fashion Week!

Toni & Guy PPQ

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London Fashion Week Final Day Highights

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Photo Credit: @anyahindmarch

We’re gutted that London Fashion Week is over for another season; SS15 was a pretty strong showing with the likes of Burberry, House of Holland and Mary Katrantzou all presenting stunning collections.

As the fash pack head to Milan for another week of spectacular shows, here’s our take on the final day of the catwalk offering here in London.

Anya Hindmarch: Last season she gave us bags emblazoned with Tony the Tiger and DAZ washing powder logos, which became cult classics for AW14, so what would be in store for us this season? Well another fun ride in effect! Quite literally as it turned out; models sat in giant neon teacups pushed along by skeletons, whilst others strutted down the runway complete with a trail of helium balloons. The overwhelming message was FUN, with a nice nod of back to school as the collection came complete with customisable stickers. Our fave? The ‘Bags Have Feelings Too’ sticker was super cute!

Who made the FROW?  Susie Bubble, Poppy Delevingne and er,  Richard E Grant!

Ashish: Sequins, sequins and er, more sequins! We’ve come to expect this signature from Ashish and once again he did not disappoint for SS15. Rainbow hues were used throughout, whether that was on ripped baggy jeans, on a cute checkerboard mini dress or a good old fashion snakeskin co-ord. Fabulous fun as usual, with the disco vibe being firmly set by Ashish for Spring.

Who made the FROW? Ella Eyre and Rapper Eve.

H by Hakaan Yildirim: Founded in 2011, with a name change and new aesthetic to boast this season, H by Hakaan Yildirim gave us a collection focusing on the relationship with humans and nature. Giant bee motifs adorned jumpers, stunning hexagonal pleated pieces and sheer panelled dresses stormed the runway; it was a departure from previous collections with this season promoting a ‘less is more’ approach.

Who made the FROW? Olivia Cox and Tanya Burr

London Fashion Week Day 4 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com

It’s called ‘Mad Monday’ for a reason on the LFW schedule and yesterday it more than lived up to its name! With power house Burberry the highlight on the show schedule, shows from GILES, Christopher Kane and Erdem still proved a huge hit with a slew of celebs in attendance.

Issa, Peter Pilotto and Michael Van Der Ham also get an honorable mention too for pulling out all the stops, but as the spotlight prepares to shift to Milan on Wednesday, here’s our London Fashion Week Day 4 highlights…

Burberry: AW14 was all about the blanket cape (now flooding the high street) so all eyes were on Burberry to see what would be the must- have for next season following this epic success. The answer? the humble denim jacket. Past reincarnations from Christopher Bailey have included the aviator, the trench and the biker jacket, so it was only a matter of time before the signature denim jacket got a makeover. Bailey’s version came in a deep indigo colour, complete with sheepskin trimmings edged on the collar and hem in various different cuts, to flatter and suit all figures. A triumph once more, this will be EVERYWHERE come Spring 2015.

Who made the FROW? Jamie Campbell- Bower, Kate Moss, Cara Delevingne & Paloma Faith (Walking- Suki Waterhouse and Jourdan Dunn)

Erdem: The collections are always so dreamy and fanciful, you expect to be taken into another world every season and once again he did not disappoint. Gothic sheer florals, pastels in lemon and lime and exotic prints, which left you with the feeling of being in the catwalk jungle; everything was impossibly beautiful and flawless; a symbol of runway life itself.

Who made the FROW? Alexa Chung, Pixie Geldof and Daisy Lowe

GILES: The backstage passes featured pictures of The Jungle Book, the invites came in the form of a foam claw and the music that played during the show? exotic birds! Welcome to the wild with GILES and his disco jungle; a fabulously loud and OTT celebration for Spring.

Who made the FROW? Daisy Lowe and Jaime Winstone

 

Wanna know what’s been going on so far @ LFW? Check out our daily round ups here

London Fashion Week Day 3 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com | @marykatranzou

We’re halfway through London Fashion Week SS15 right now and with two days to go until the spotlight shift to Milan, how are we faring so far on Day three?

Well, pretty well if you consider the strong collections from the likes of Topshop Unique (THE hottest ticket in town) and Mary Katrantzou who showed yesterday, but more of that later, what really got the fashion world buzzing was our #ShopcadeLFW pop-up and VIP party!

HEBA and Dazzle & Jolt joined the event yesterday alongside our other fabulous brands for another day of music, makeovers and general fashion fun 😉

We then brought our #ShopcadeLFW pop up to a triumphant close with a VIP party, complete with candy floss, cupcakes and flutes of lambrini! We also had DJ sets from Cheyenne Davide, our very own Fabienne and the much anticipated set from the AMAZING Rough Copy.

Seriously, nothing could have prepared us for how incredible they would be! Choosing three tracks to get the party officially started, they brought the house down with their live performance, so a HUGE thank you to them for making our event so memorable; we are officially in love!

And with that, our #ShopcadeLFW adventure for this season is over, BUT with two more days to come of shows, we’ll be here bringing you the best bits. So without further ado here’s London Fashion Week Day 3…

Topshop Unique: Welcome back Cara Delevingne! Suspiciously absent so far for fashion month, this was her making a triumphant return to the runway opening and closing the show which EVERYONE was at! Joining her on the runway was Jourdan Dunn and Lily Donaldson in a collection which once again surpassed expectations. A sporty chic collection, combined with some beautifully beaded pieces summed up spring wonderfully.

Who made the FROW? Hailey Baldwin, Haylee Steinfeld, Anna Wintour & Alexa Chung

Mary Katrantzou: Oh my word; this collection was to die for! Geometric pieces, complex embroidery, beautiful spring floral patterns, intricate finishing touches and our personal fave, the appearance of a strange frog-person hybrid print! Mary cited that Pangaea, dance and flora and fauna were the inspiration behind this range; a natural progression from her previous collections and as visually strong as ever. Bravo!

Who made the FROW?

Matthew Williamson: Never one to disappoint, Matthew Williamson presented a collection for SS15 full of florals and 70s inspired prints and influences. Floaty maxi dresses, fluted hem skirts, summer accessories- this was a return to character for the brand; accessible pieces beautifully crafted. We can’t wait for summer!

Who made the FROW? Nicole Scherzinger, Poppy Delevingne & Olivia Palermo

London Fashion Week Day 1 Highlights

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London Fashion Week Day 1
London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be 😉

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?  Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

LFW Countdown: Shows We Can’t Wait To See!

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The LFW Countdown Has Begun! All Photo Credits: Catwalking.com via LondonFashionWeek.com

The countdown is officially on! And no, we don’t just mean to our AMAZING #shopcadelfw pop-up event and party, we mean to actual London Fashion Week!

New York Fashion Week is drawing to a close after an amazing few days of shows, with stand outs from Alexander Wang, Tommy Hilfiger (hello Kendall Jenner!) and J. Crew.

We’ve followed it closely, from all the top shows to the hottest street styles hitting the tent; we even caught Rihanna heading into Alexander Wang on Saturday!

So as the spotlight shifts to London, here’s our pick of the shows we just can’t wait to see this season!

 

1. House of Holland

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Photo Credit: Catwalking.com via LondonFashionWeek.com

Who? The King of Slogans

Why? The celeb packed FROW for one reason! Expect to see the Primrose Hill set out in full force, plus the two Lily’s (Allen and Collins) have been papped in rarely anything else for the past few months, so they are pretty much a shoo in for this season. Henry Holland’s AW14 collection was my favourite to date; an amazing collection of vibrant jewel colours, bold solgans and plenty of sequins to liven up the dull winter. Can he top this for SS15? Oh I’m sure he’ll give it his best!

Where? Saturday 13th September, 6.30pm

 

2. Topshop Unique

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Photo Credit: Catwalking.com via LondonFashionWeek.com

Who? Er, the most popular high street chain has a high end line… AS IF you didn’t know!

Why? Well if the ‘who’ section of this little preview doesn’t convince you, then last season’s wondrous oversized furs, stunning tailoring and downright gorgeous sixties mini dresses sure will! Topshop pretty much have the teen to early twenties market sewn up and this is just another string to their ever expanding bow. Always a celeb magnet, the FROW is bound to be bursting and we have a sneaky feeling a certain Kendall Jenner may well be walking this season too. Watch this space.

Where? Sunday 14th September, 3pm

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Shopcade Pop-Up Event & Paartay!

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It’s the Shopcade Pop-Up Event! | Photo Credit: voteforparty.tumblr.com

Shopcade is taking over The White Space in Covent Garden this London Fashion Week with arguably the best Pop-Up event in London! #justsayin 😉

The two day fashion-fest on Saturday 13th & Sunday 14th September is going to be non-stop fun (seriously, we’ve seen what’s going to be there!) and we want you to come down and get involved.

We’ll be open from 10am – 8pm so why not come and say hey! Still need convincing? Then check out why you need to have this event firmly on your radar…

Top 5 Reasons to pop up at our Pop-Up!

1. Shop Shopcade Store faves Gemma Goldstone, HEBA and Glitter Lips by Beauty Boulevard.

2. Edited stalls with fashion pieces specially selected for this exclusive London Fashion Week event.

3. (Sugary) Snacks! We all have a huge sweet tooth here at Shopcade HQ and are keen to spread the sugary love with delish snacks from Lola’s Cupcakes and Exquisite Sugar Tables.

4. Two days of music mayhem with live performances from hot music acts such as Rough Copy and Beth Sherburn, as well as some super cool DJ sets. Be sure to wear shoes you can dance in!

5. Our exclusive #shopcadeLFW COMPETITION. Need we say more? Oh right, yeah maybe we better explain the actual competition! Read below for more deets…

 

#shopcadeLFW COMPETITION

As always we are a super generous bunch and love making the world a more stylish place. So we are giving away 10 cool items that are currently trending on Shopcade!

All you have to do it is…

• Attend the #shopcadeLFW Pop-Up event.

• Upload a stylish selfie onto the Shopcade app using the hashtag #shopcadeLFW

• Those with the most likes will win one of the 10 hand selected items from Shopcade.

It’s as simple as that! We hope to see your stylish selves down there this weekend and GOOD LUCK!!






RU Ready for the August #StyleBattle™?!

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August #StyleBattle™

August #StyleBattle™ | Photo Credit:  lazy oaf | hypbeast | adrannaeho.tumbl

It’s August. It’s been hot for like forever, which can only mean one thing… our last #StyleBattle™ of the Summer is upon us!

We’re sure you know the routine by now… impress us with your look, we submit you to our expert style council and they then crown two winners.

This time around though we are cranking it up a gear and really piling on the pressure, as our August #StyleBattle™ we’re pretty confident, will be our best one yet!

We have totally pushed the boat out with the prize for starters! Exclusive VIP entry to our super top secret, completely awesome LFW event, plus tonnes of goodies from our pals at Boohoo and a celebrity inspired photo shoot and feature in NUE Magazine to cap it all off!

All you have to do is upload your look on the app, using the hashtag #StyleBattle for a chance to win. As usual, keep it clean, keep it full length and keep it stylish peeps! (For more rules and regulations, check out our full T&Cs here)

Right, without further ado, here’s who you need impress this month on our illustrious Style Council…

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Very ‘Bring the Colour’ for SS14

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Photo Credit: Very.co.uk

We have a lot of love for Very right now. Their awesome ‘Bring the Colour’ campaign has us dreaming of Summer, even though we have only just hit Spring! Hayley Phipps, Visual Merchandiser for Very gave us the inside scoop on the new collection, her styling secrets and why Victoria Beckham’s haircuts shouldn’t always be copied!

bubbleimageWhat are the key trends we should all be shopping this season?

For Spring/ Summer 14, Very is particularly loving colour (the brighter the better), all things tribal, pastels, sporty inspired pieces, blossoming florals, monochrome is still key too, the list could go on! We have loads of trends for our customers to shop this season.

Tell us all about the ‘Bring the Colour’ collection. It’s super cool for spring!

Well I think the fashion speaks for itself, all our collections are really strong this season. ‘Bring the Colour’ is as much about our attitude to fashion and dressing as it is about the trend. The message is about being brave with colour, wearing these bright hues wherever you’re going, even to the office. I think this winter seemed really long and dull so launching the collection and campaign at this time was about saying a firm goodbye to winter and a big hello to spring, and what better way to signify that change than with colour? We wanted to brighten everyone’s mood with our fabulous fashion. That is where the concept for the campaign came from, with the world appearing dull and grey and the fashion injecting the colour in to it.

Who is the collection aimed at?

The great thing about colour and this campaign is that it includes everyone. Anyone can wear colour no matter what your age, size or style, and as an online department store we have something to suit everyone too!!

How would you style it?

If you’re brave and you want to make a statement this spring, wear one colour in different tones, head to toe. In past seasons we have seen colour blocking as a key look but this season try to stick to one colour for a more modern take on the trend.
However if you’re not so confident with colour, start with just injecting pops of colour with shoes and accessories.

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