London Fashion Week Day 1 Highlights

London Fashion Week Day 1
London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be ūüėČ

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?¬† Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

Shopcade Does: Warehouse Concept Store Launch Party


Warehouse image

L-R: Amber Lebon & Laura Whitmore, the celeb dj’s on the night, Ella Catlif, Whinnie Williams and friend

Last Thursday saw the launch of Warehouse’s new concept store in the hustle and bustle of Oxford Street, London.

Whilst model and ‘It’ girl¬†Amber LeBon¬†and MTV Presenter¬†Laura Whitmore¬†Dj’ed 90s classic tunes we drank cocktails and shimmied past all that they had to offer, noting down what to put on my wish list for my next pay check!

I was immediately drawn to their matching co-ords and loved the bright, tropical colours that made me wish Summer would get here quick-sharp!


warehouse in store
Warehouse new season collection in store, Oxford Circus.


This one million pound store overhaul had been transformed into a New York style loft apartment with changing rooms and more photos from their latest campaign shown on the split-level balcony upstairs.

Their latest campaign had been shot by supermodel turned photographer Helena Christensen who had shot the 12 photos used in the collection and, now, as everyone is getting more involved with photography be it through blogs or Instagram, Warehouse had set up a ‘Fashion Shooters’ competition whereby the winning amateur photographer could win the chance to shoot the 13th campaign shot!

As well as the main campaign shots upstairs, there also lies the well lit, air-conditioned changing room where WAH Nails had set up camp servicing all the fashionistas with manicures of hot of-the-moment colours of their choice; as well as an awesome neon light!