We Hit Up Juice Magazine’s Photo Shoot In Mumbai!

Photographs: Shoeb Mashadi |Styling: Daniel Franklin

Gatecrashing shoots are fun, but being invited to cover a shoot exclusively is even better and that’s just what happened to us last month when we hit up the Juice magazine photo shoot in Mumbai!

We went behind the scenes to check out the August issue, which was all about real women and their style. Our fab Country Manager and fashionista Kriti Tula grabbed stylist Daniel Franklin for a quick Q&A about his ideas for the shoot, his personal style and if he’s all about the runway, or a high street guy at heart?


Hey Daniel! What are you wearing today and what would you say your style is all about?

I am wearing a Salvatore Ferragamo coat and a Disney t-shirt. My personal style depends on my mood, I am very conscious of how I dress in the morning and I factor in things like my mood, my POA for the day, and the weather.

Any monsoon survival tips you want to share with us?

Don’t wear flip-flops unless you want yucky muck splatters all over your back, or just don’t wear flip-flops outside the house. Period.

What’s your favorite label this Summer?

Not big on labels but my favorite piece for the summer is the slogan t-shirt, I’ve seen some really cool ones this season.

Tell us a little about this photo shoot we are at, it looks amazing!

This shoot is for our August issue. The issue is our ‘Real fashion for Real women issue’ so we are shooting 7 women representing a spectrum of Indian shapes and colours to break the fashion myths (do’s and don’t’s) that they have always been told.

What’s new at Juice mag? 

Cant really talk about it just yet, but from what I’ve seen it’s gonna be spectacular!

OK then, how about some quick fire questions instead?! 

1. Style or Substance? Don’t see why you cant have both.

2. Runway or High street? Who we kidding?..Runway

3. What are the strangest things we’re likely to find in your closet? Kimono, kilt, lungi’s, breeches.. take your pick! Someone will find it strange, I’m sure.

4. Sweatpants or skinny jeans? Skinny jeans

5. Beach holiday or city breaks? City break, or better still, it would be a mountain trek.


Here’s a sneak peek of our fave shots from the August issue. Click each image to shop the look and trend direct on Shopcade! We’re good to you, we really are 😉


Summer Highs with #fbloggers


Summer highs

All Photography by Daniel Towle

Summer has well and truly peaked, the evenings may have more of a chill to them but were not pulling out the coat and boots just yet- we’ve still got Reading and Leeds Festival, open air cinema screenings and BBQ’s galore! Trends have been generous with a mix of loud prints, contrasting textures and colour clashes. We got together with our sun loving #fbloggers to show off their summer highlights….

AX Paris 6

Shopcade with bloggers Angharad and Charlotte

The bolder and the brighter the better. Florals have taken on a variety of new patterns and forms, floral crowns have been a huge one over festival season as well as prints, reefs, on shades, on bags- pretty much wherever we can possibly fit them!

AXPARISkimonoKimonos landed with a heavy weight this season! Not only did we have the biggest selection of colours, shapes and styles, sales this year broke all time records! Fashionistas cant get enough of the throw-it-on instant glamour piece that has totally carried us through summer!