Meet Chloe, Fashion Union’s Fashion Buyer & Style Council Member!

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Fashion Union - chloe Millard

Chloe Millward is Fashion Union‘s fashion buyer so who better to be part of the Style Council, scouring the Shopcade app for the most stylish looks! Find out below what floats her style boat and what she can’t live without below!!

Do you look for your trends straight from the catwalk or elsewhere?

I look for trends via WGSN & catwalks firstly, the season prior for work but personally – blogs and Instagram are a great, easy platform to follow bloggers, stylists & designers all around the world on.

What trends, if any are you loving this season?

I’m feeling all 90’s this season so I’m loving the ‘high school dropout’ trend by day with my jumpsuits & oversize bombers and shoe boots, it’s such an easy comfy wear yet you still look sleek.

I love the ‘take me to the church trend’ by night because I like the sleek simplistic looks. I’m obsessed with bandaging & straps, lace, lots of black but with strong hair and dramatic smokey gothic make-up.

What’s on your shopping list this season?

This season a sleek coat is on my wish list – I fancy something tailored this year easy to take from day time at work to after work drinks. There’s some gorgeous co-ordinate sets and chunky cardi’s on my wish list to add to my wardrobe from Fashion Union to!

What do you think is the thing that makes people’s style really stand out?

I think it’s the uniqueness of how people put their outfits together not necessarily the individual items. Two people could wear the same top in a completely different way. I think style is the overall look – not just the clothing, it’s the hair and make-up too.

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Nicole x Missguided Collection Lands at Shopcade

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Photo Credit: Nicole x Missguided

OK guys, take a deep breath, count to ten and then exhale because the mother of all fashion collaborations has landed here on Shopcade. That’s right, Nicole x Missguided is now live and ready to shop!

We seriously couldn’t be more excited if we tried; Missguided and Nicole are a match made in heaven, with a strong collection that clearly has Nicole’s signature style stamped all over it.

Promo shots previewing the collection were shot on location in Los Angeles, with a very sexy Nicole modelling every outfit from her self-designed range, created in partnership with the design team at Missguided.

 

 

The debut 30 piece collection features distinctive, sports-inspired jumpsuits, directional dresses with cut-away detailing and dramatic mesh-contrast crops and bodysuits – all in a striking monochromatic and ’colour of the season’ cobalt blue palette.

Other pieces we are crushing on from the collection include the uber cool sexy leatherette biker pants and the sophisticated block colour long sleeved dress.

However, if you are looking to purchase just the one standout piece, it’s got to be the cross cutaway leather and fabric jumpsuit; seriously sizzling, this will be on many a girl’s wishlist this season, mark our words.

Prices range from £15 – £50, so there is something for everyone to shop. Damn, you’re good, Missguided 😉

 

Psst! Want to see a sneaky peek behind the scenes? Of course you do! Check out the lovely Nicole partaking in a Q&A about the collection. Trust us, you do not want to miss what a bish is!







Kelly Brook Launches Party Wear Collection for New Look

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Well, hello there Ms Kelly Brook! Check you out modelling your new party wear collection for New Look!

Panicking about WTF to wear for the upcoming party season?! Well, fear not fashion fans because Kelly Brook has answered our style prayers and released purse friendly party wear range for New Look. Yay!

In a match made in style heaven, Kelly has extended her collection at New Look to include some drop dead gorgeous pieces, which will become style staples over the next few months.

Whilst we can’t guarantee it will make you (or us for that matter!) look like Kelly B, you will be bang on trend this festive season, with a range packed full of shimmering metallics and stand out pieces.

Dropping in store and online this month we are already huge fans of the range here at Shopcade HQ! Our fave picks include THAT shimmering jumpsuit as modelled by Miss B above, the leopard print cami top and the AMAZING baroque inspired cropped jacket.

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And that’s before we even start on the accessories! Hot to trot glittery box bags and lace heels make this collection a sure fire sell out.

We’re also loving the fab day to evening items in Kelly’s collection, making office to party dressing a total breeze this season.

Shop the fab eyelash detail shirt, team with the black velvet shorts and tights for a smart but sexy day look and jazz up with jewelled accessories and heels for the evening…et voila!

 






Style File: Little Mix

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It’s nearly two years since Little Mix lifted the X Factor crown (we know, where has the time gone?!) and the girls are back looking hotter than ever.

The cutest lot in the business, we loved their refreshing attitude to style- wearing WTF they liked with two fingers stuck up to the industry and any doubters- these ladies meant business and we had a lotta love for them.

‘Wings’ was all natural make up and cutesy denim, ‘How ya doin’?’ had us dip dying our hair and breaking out the ‘kapow’ t-shirts and spiky headbands, so how will new tune, ‘Move’ compare in the style stakes?

Well, on first glance we reckon it’s a fashion hit. Rocking monochrome, tartan checks, crop tops, jumpsuits, sharp tailoring, true blue and high collared shirts, this is the grown up Little Mix and we are loving it!

Like the Spice Girls (we know, retro right?!) All Saints (remember them?!) and Girls Aloud (the queens of pop) before them, each Little Mix-er has their own style. Let’s break it down…

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Leigh-Anne: All about bodycon and big hair, Leigh-Anne loves to mix and match textures and is the queen of clashing prints. We don’t know many people who could make stripy leggings and purple leather work, but somehow she manages it!

 

 

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Perrie: Known as the experimenter in our eyes, Perrie will give anything a go- two tones of pink hair on top of bleached blonde? That is BRAVE! We’re loving her relaxed tailored boy meets girl style here, with the fedora hat making a star turn. Get one quick!

 

 

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Jesy: The urban queen, Jesy looks gorgeous in this vid, showing off her newly toned abs in tight fitting tees, customized denim cut offs and big Dr Martins. Gal got attitude and isn’t afraid to show it.

 

 

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Jade: Cute as a button, don’t ya agree?! All about the braces, babydoll dresses and bowties in the beginning, Jade has gone all grown up on us here with high collars and 90s style jumpsuits. We heart.