London Fashion Week Day 2 Highlights

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Photo Credit: londonfashionweek.com via Catwalkng.com

Want to know how to throw the BEST #LFW event? Then you need to hit up our #ShopcadeLFW pop up and see how it’s done 😉 Today, after months of planning, we threw our doors open to the public and wow, what a reaction from you, our lovely users!

You came in your droves, posted tonnes of pics on our app, wrote on our wall guest book, and sampled sweet treats from the likes of Lola’s Cupcakes and Exquiste Sugar Tables.

We had a hoot on Day 1 with brands like Gemma Goldstone, High Spirit and Beauty Boulevard in attendance (Thanks for the purple lips FYI, guys!) and tomorrow will be just as awesome, with our LFW closing party, featuring a set from, wait for it… Rough Copy! *squeal!*

In all the excitement, we almost forgot the shows… ALMOST! Don’t worry, we still made time to head to Somerset House and present you with the highlights of Day 2, because A) we are clearly awesome at multitasking and B) We like you. So here you have it, Day 2’s highlights…

SIBLING: Big bows ruled supreme on the #LFW runway yesterday, alongside sequin dresses and fuzzy jumpers in a collection which was fun and retro- hello Desperately Seeking Susan. We loved how youthful and playful the range was; mini skirts and crop tops aplenty, but the prints also had a grown up edge to them as well.

Who made the FROW? Abbey Clancy & Daisy Lowe

House of Holland: If last season was all about ‘debauched debutantes; then this was the season of ‘plaster casters’ as hashtagged by all the celebs in attendance! A homage to the 70s, the collection focused heavily on embroidery and psychedelic prints giving a nod to the hippy era perfectly. The slogans were still there, although less obvious than last season and instead plastered on clutch bags emblazoned with the word ‘TRICKS’. Another triumph, Mr Holland.

Who made the FROW? Where do we begin?! Alexa Chung, Pixie Geldof, Rita Ora & Nicola Roberts for starters!

KTZ: A late night appointment with KTZ and well worth the wait! Beautifully structured pieces flowed down the catwalk in the main colour palette of black, white and gold. Eastern and Mediterranean influences played a big part in the collection; printed cameos and Chinese lantern hats gave the pieces real grown up and accomplished feel compared to previous seasons.

Who made the FROW?: Us! And erm… Paloma Faith, Zandra Rhodes

Stay tuned for more #ShopcadeLFW gossip from tomorrow’s day event and VIP party!

LFW Day 2: Catwalk Round Up

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A glorious morn greeting the Shopcade crew this morning @ Somerset House as we kicked off day 2 of LFW with the arrival of our party bus. Yay!

In case you have been living under a rock for the past few months, we have commandeered a bus (well rented, but you know commandeered sounds way cooler ;-)) decked it out top to toe with all things pink and invited some of the coolest fashion peeps on board for some fun and frolics.

Today we greeted the fashion legend that is Hilary Alexander on board, as well as MTV DJ Lilah Parsons, Diana Vickers and the uber cool V V Brown to name just a few. Not to mention the endless stream of amazing fashion bloggers, who came to check out our beauty bar on the upper deck for a quick mani and makeover, before rushing onto the next show.

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London Collections: Men AW14 Trend Preview

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Photo Credit: Essential Homme Mag | Kent & Curwen AW14

Ahead of fashion month kicking off in Feb, the capital started proceedings nicely this week by presenting the London Collections: Men (the equivalent of men’s fashion week if the lingo is throwing you!)

Regular FROW attendees included David Gandy (swoon) Nick Grimshaw (he’s a quirky fellow isn’t he?!) and Henry Holland (who was clearly having a quiff off with BFF Nick at every opportunity this week!)

But what of the big trends that will be having a major impact on your boyf’s wardrobe come autumn this year? Well, we’ve done all the hard work for you (we’re nice like that) and rounded up the top 5 looks to work this AW14.

With some savvy shopping, some trends can even be snapped up now in the sales if you’re clever about it, so suss out our guide and get planning now. Well, it never hurts to be prepared does it?!

1. Check it Out: Oh how we love a guy in a checked suit, which is pretty handy because this looks set to be the biggest style to work this AW14 if the designers have anything to say about it. Tight checks over loose reigned supreme over at Hackett, Casely-Hayford and Richard James, whose dapper looking suits will be featured on many a fashion conscious man over the next season we predict.

2. PVC: OK now before you get freaked out, we’re talking waterproof over full on S&M PVC here. Not convinced? Check out Topman Design’s offering- slick PVC capes teamed with sharp tailoring and statement knits gave the collection a real moody gothic feel. A triumph of day one and rightly so, when the finale came, so did the rain!

3. Funnel Necks: Christopher Kane, Topman and JW Anderson made this look very wearable for AW, whereas some others may have tipped the scales slightly (understatement) in favour of creativity over wearability. Who could forget Bobby Abley’s brain/mouse inspired pastel pink sweats that paraded out on day one of LC:M? Exactly! Stick to Topman’s offering in rustic orange or cream and you’ll be on the right side of insanity… promise.

4. Oriental Prints: There was a strong recurring theme through most of the collections presented this week and that was print. Our pick, however is oriental after Richard Nicoll gave us sumptuous silk printed bombers in an oriental print to die for. Craig Green also impressed with his pyjama print offering. A slow burner, but one we think should be invested in.

5. Pop Colour: What better way to liven up the muted colour palette of greys, browns and blacks, than with a splash of pop colour? This look proved popular over at Burberry, James Long and the king of creativity, Christopher Kane whose cobalt blue bobble sweat is on many an editor’s lust list already.

 





Sneak Peek: SS14 Fashion Trends

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Photo Credits: Kinky Curly Fashionista | Andoni & Arantxa | Acne

Psst. Want to know a secret? We know what everyone is going to be wearing next season and what’s more, we’re going to let you in on it. Welcome to the Shopcade Style Insiders guide to SS14…

blog.image-ss14.1-101213-ukCool As Candy: Pastels made a surprise appearance this autumn (sold out M&S pink coat anyone?!) so if you have invested this season, nicely done, as this will carry you into spring in style! The hot new colours to invest in are cool mint, baby blue and mellow yellow. Burberry Prorsum owned this look on the runway- alongside their hot monochrome and spots came pastel perfection teamed with delicate lace. LOVE.

 

blog.image-ss14.3-101213-ukCheck On It: Miranda Priestly once said ‘Florals in spring… ground breaking’ so maybe the designers took note and decided to give us a new print to rock for SS14. Checks edged ahead in the style stakes in all four cities, banishing florals into second place. House of Holland’s checkerboard of hot pink, white and blue was fun, yet wearable (think small checked trousers, full skirts and checked shirts) whilst Balmain and Sister By Sibling also deserve a mention for their dropped hem and dolly mixture shift dresses respectively.

blog.image-ss14.2-101213-ukDenim Delight: Banish all thoughts of ill-fitting jeans and dodgy patchwork, because denim just went luxe. Bleached, dark, light, you name it the designers showed it! Ashish gave us frayed, relaxed and slouchy denim on his runway, whilst Holly Fulton’s cut out denim t-shirt is going straight on our lust list. Fitted light denim from Christopher Kane’s resort collection was a winner, whilst Chloe’s denim smock dress will look fab teamed with chunky sandals and oversized sunglasses come summer.

 

These are our top picks, but what are yours? Share with us your 2014 trend predictions below!

Images from Balmain | Instagram & Burberry Prorsum | Instagram