#GiftThisHB: Shopping Party in NYC


Last Thursday we gathered at Henri Bendel in NYC to celebrate the holidays with a whole lotta shopping and little champagne sipping – or was it the other way around? Either way, the most important detail of the event is that that evening we also OFFICIALLY launched our Android and revamped iOS apps. Woot!! 

Our featured ambassadors from Her Campus and StyleList led the charge, demo-ing the app to shoppers while our lovely hostess, Christine, from NYC Pretty helped guests make the perfect holiday gift picks.


#ShopcadeStyle ambassadors (L – R), Divya Bahl (Senior manager of client services), Michelle Lewis (Senior Editor), Kelsey Thorn (Designer), and Chelsea Evans (Director of Operations) from Her Campus with their iPads in tow, all set to show off our brand spanking new app.




The brown stripes of Henri Bendel say it all – classic New York City style. What girl wouldn’t want to play dress-up in this giant closet. I mean, look at the view from the top!


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Man, do our Shopcaders know how to accessorize!


3 StyleList-ers Talk Xmas Outfits, Winter Trends, and Holiday Gifts High on Their Lists with Shopcade



Continuing our Christmas special, we talk with the team behind AOL’s fashion destination, StyleList. Logan, Ellen, and Alexander give us their take on what to wear to Christmas dinner with the fam, fave winter trends, and the three items they hope end up in their stockings (despite the cost). 


NYC Pretty Blogger, Christine Bibbo Herr Talks Fashion, Hammer Pants, and Her Fave Mascara with Shopcade


NYC Pretty Christine Bibbo Herr

We continue our Christmas Special with Christine Bibbo Herr, the blogger behind NYC Pretty and the hostess of our exciting Holiday event at Henri Bendel! A fashion and fitness expert, Christine can’t have enough sparkles in her everyday life – and we couldn’t agree more!

With Christmas getting close, we have no other option but to talk about gifts! So Christine, what has been the best present you have received?

One would be a surfboard and the other (something more sparkling), a vintage necklace that my husband gave me last year.

What would be your dream holiday destination? Would you prefer Santa’s village or someplace warmer?

Warm and sunny! I’m a surfer so I’d love to take a surf trip to a far away island!

Do you have an ‘it’ fashion item that you are planning to wear for this year’s holidays?

Something sparkly.

Which film puts you in the spirit of Christmas?

A Charlie Brown Christmas.

What is the one thing that you can’t have enough of during Christmas? On the contrary, what is the one thing that you absolutely can’t stand anymore?

Love the smell of Xmas trees! I can do without big crowds and pushy shoppers.


How Do You Wear Your Bling – Gold vs Silver?



#8 How Do You Wear Your Bling?

Heart of Gold vs. Silver Lining

True accessory junkies know the hardest decision of all is which metal to choose. While our personal allegiance is to gold, we cant help but pick up a silver cocktail ring or bangle to add to our arm party. If you’re planning on giving some bling to a pal this xmas and need some direction on which hue to choose, you’ll love these lists.

The results are in and the winner is…Heart of Gold!

Thank you to everyone who followed the list and congrats to

Jill Wieser

winner of the $75 Henri Bendel gift card

We’re super excited to see what Jill buys with her gift card. In the meantime check out her Shopcade for some great accessories gift guide inspo! Make sure to stay tuned for a chance to win another amazing prize with our next #GiftThis theme coming atcha every Tuesday and Friday!

Up next…Square One vs. Get Weird?

If you’re having trouble deciding between the two, let us give you a helping hand on the third round of lists going under the spotlight…


DJ Harley Viera-Newton Talks Jay Z, Holiday Traditions, and Fashion Faux Pas with Shopcade


harley viera-newton

Modeling for Uniqlo and DKNY? Check. Being Dior Beauty’s event DJ and brand ambassador? Check. Playing for the likes of House of Holland, Topshop, and MaxMara? Check again! When it comes to music and style, Harley Viera-Newton is definitely one of our biggest inspirations, so we are more than excited to have her play for Shopcade’s holiday shopping event in NYC on December 12!

We managed to chat with her about Christmas gifts, her collaboration with Jay Z and his music label, and her hottest spots in London and New York!

With Christmas getting really close, we really have to start this interview with questions about presents! What has been the best present you have received?

My boyfriend designed a necklace for me with my best friend and I haven’t taken it off since. I love four-leaf clovers, and they made a little silver clover with H’s on each leaf. It’s amazing.

What would be your dream holiday destination? Would you prefer Santa’s village or someplace warm and sunny?

I’m a sucker for a beach.

Which film puts you in the spirit of Christmas?

Love Actually.

What are your favorite tunes for the festive season?

Mariah Carey, Wham, The Waitresses.

What is the one thing that you can’t have enough of during Christmas?

Mum’s cooking! Chocolate! Presents! Can Christmas be all year, please?