London Fashion Week Day 2 Highlights

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Photo Credit: londonfashionweek.com via Catwalkng.com

Want to know how to throw the BEST #LFW event? Then you need to hit up our #ShopcadeLFW pop up and see how it’s done 😉 Today, after months of planning, we threw our doors open to the public and wow, what a reaction from you, our lovely users!

You came in your droves, posted tonnes of pics on our app, wrote on our wall guest book, and sampled sweet treats from the likes of Lola’s Cupcakes and Exquiste Sugar Tables.

We had a hoot on Day 1 with brands like Gemma Goldstone, High Spirit and Beauty Boulevard in attendance (Thanks for the purple lips FYI, guys!) and tomorrow will be just as awesome, with our LFW closing party, featuring a set from, wait for it… Rough Copy! *squeal!*

In all the excitement, we almost forgot the shows… ALMOST! Don’t worry, we still made time to head to Somerset House and present you with the highlights of Day 2, because A) we are clearly awesome at multitasking and B) We like you. So here you have it, Day 2’s highlights…

SIBLING: Big bows ruled supreme on the #LFW runway yesterday, alongside sequin dresses and fuzzy jumpers in a collection which was fun and retro- hello Desperately Seeking Susan. We loved how youthful and playful the range was; mini skirts and crop tops aplenty, but the prints also had a grown up edge to them as well.

Who made the FROW? Abbey Clancy & Daisy Lowe

House of Holland: If last season was all about ‘debauched debutantes; then this was the season of ‘plaster casters’ as hashtagged by all the celebs in attendance! A homage to the 70s, the collection focused heavily on embroidery and psychedelic prints giving a nod to the hippy era perfectly. The slogans were still there, although less obvious than last season and instead plastered on clutch bags emblazoned with the word ‘TRICKS’. Another triumph, Mr Holland.

Who made the FROW? Where do we begin?! Alexa Chung, Pixie Geldof, Rita Ora & Nicola Roberts for starters!

KTZ: A late night appointment with KTZ and well worth the wait! Beautifully structured pieces flowed down the catwalk in the main colour palette of black, white and gold. Eastern and Mediterranean influences played a big part in the collection; printed cameos and Chinese lantern hats gave the pieces real grown up and accomplished feel compared to previous seasons.

Who made the FROW?: Us! And erm… Paloma Faith, Zandra Rhodes

Stay tuned for more #ShopcadeLFW gossip from tomorrow’s day event and VIP party!

Shopcade Pop-Up Event & Paartay!

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It’s the Shopcade Pop-Up Event! | Photo Credit: voteforparty.tumblr.com

Shopcade is taking over The White Space in Covent Garden this London Fashion Week with arguably the best Pop-Up event in London! #justsayin 😉

The two day fashion-fest on Saturday 13th & Sunday 14th September is going to be non-stop fun (seriously, we’ve seen what’s going to be there!) and we want you to come down and get involved.

We’ll be open from 10am – 8pm so why not come and say hey! Still need convincing? Then check out why you need to have this event firmly on your radar…

Top 5 Reasons to pop up at our Pop-Up!

1. Shop Shopcade Store faves Gemma Goldstone, HEBA and Glitter Lips by Beauty Boulevard.

2. Edited stalls with fashion pieces specially selected for this exclusive London Fashion Week event.

3. (Sugary) Snacks! We all have a huge sweet tooth here at Shopcade HQ and are keen to spread the sugary love with delish snacks from Lola’s Cupcakes and Exquisite Sugar Tables.

4. Two days of music mayhem with live performances from hot music acts such as Rough Copy and Beth Sherburn, as well as some super cool DJ sets. Be sure to wear shoes you can dance in!

5. Our exclusive #shopcadeLFW COMPETITION. Need we say more? Oh right, yeah maybe we better explain the actual competition! Read below for more deets…

 

#shopcadeLFW COMPETITION

As always we are a super generous bunch and love making the world a more stylish place. So we are giving away 10 cool items that are currently trending on Shopcade!

All you have to do it is…

• Attend the #shopcadeLFW Pop-Up event.

• Upload a stylish selfie onto the Shopcade app using the hashtag #shopcadeLFW

• Those with the most likes will win one of the 10 hand selected items from Shopcade.

It’s as simple as that! We hope to see your stylish selves down there this weekend and GOOD LUCK!!