DJ Harley Viera-Newton Talks Jay Z, Holiday Traditions, and Fashion Faux Pas with Shopcade


harley viera-newton

Modeling for Uniqlo and DKNY? Check. Being Dior Beauty’s event DJ and brand ambassador? Check. Playing for the likes of House of Holland, Topshop, and MaxMara? Check again! When it comes to music and style, Harley Viera-Newton is definitely one of our biggest inspirations, so we are more than excited to have her play for Shopcade’s holiday shopping event in NYC on December 12!

We managed to chat with her about Christmas gifts, her collaboration with Jay Z and his music label, and her hottest spots in London and New York!

With Christmas getting really close, we really have to start this interview with questions about presents! What has been the best present you have received?

My boyfriend designed a necklace for me with my best friend and I haven’t taken it off since. I love four-leaf clovers, and they made a little silver clover with H’s on each leaf. It’s amazing.

What would be your dream holiday destination? Would you prefer Santa’s village or someplace warm and sunny?

I’m a sucker for a beach.

Which film puts you in the spirit of Christmas?

Love Actually.

What are your favorite tunes for the festive season?

Mariah Carey, Wham, The Waitresses.

What is the one thing that you can’t have enough of during Christmas?

Mum’s cooking! Chocolate! Presents! Can Christmas be all year, please?


#GiftThis and Not That! We’re Making This Holiday Season Easy On You


gift this

The holidays are a strugggg-le. It all comes down to choices. Does your bff want a gold or silver nameplate necklace? Should you get your office Secret Santa a funny gift or go simple. Decisions, decisions!

If you’re trying to figure it out, Shopcade is here to help you #GiftThis (not that) for every person you need to buy for this season. Starting November 8th, Shopcade will feature two lists that from our fave festive fashionistas that are going head-to-head. These lists will guide you to gift-giving greatness this holiday while giving you some serious inspiration on what to ask for.  I mean, isn’t that what this is all about?!


Go to your trending feed and pick the ONE list you love the most. Click follow. Your follow automatically enters you in to the pool of entries for a chance to win a $75 gift card. Winner is picked at the end of the voting period at random from all entries. If you want to get your hands on these goodies, keep your peepers peeled for the new theme reveals every Friday and Tuesday until Christmas.

Check out what’s to come on our upcoming festive themes below…

Friday, November 8th

#1 Snow Bunny vs. Beach Babe – Going away this holiday season? These are the lists to look at. Whether you’re a cool climate kind of girl snowboarding in Colorado or a warm-weather chick soaking up the sun in Cabo, your vacay wardrobe should be fab. What do we think – sand or snow?

Tuesday, November 12th.

#2 Naughty Nighties vs. Lovely Loungewear – Cozy up this holiday season by the fireplace in your fave bedtime look. The question is…are you a good girl or a bad girl? Take your pick between the season’s lacy and sheer underthings or comfy, cotton pjs.

Friday, November 15th.

#3 Dinner Party vs After Party – Holidays equal party season. The first thing that comes to mind when we hear the word party is “what do we wear?” If it’s an office event, you’ll have to stick to classic holiday garb. We’re thinking reds, plaids, and brocade. If it’s at a friends apartment you’ll want a stand-out sparkly number. Sequins and LBD’s EVERY-WHERE! Which party are you most excited to dress for?


Baby Boom: The Perfect Baby Shower


Amy BlacklockName: Amy Blacklock

Occupation: MD of Bella Media – Boutique PR & Copywriting Agency

Interests: Fashion, Holidays, Cocktails, SHOES, Disney and football.

Inspiration: Don’t strive to make your presence noticed, make your absence felt




Baby showers were always something that I was in two minds about; are they nice or just an excuse to make sure people bring you presents? My friend’s recent shower made me see past the pink balloons, sweets and cakes.

I don’t have children and my maternal gene hasn’t kicked in yet, so the concept of buying pastel coloured clothes or other baby paraphernalia wasn’t one that necessarily sat well with me due to the fact I didn’t have a clue where to start!

Baby Card

I went for a total mixed bag of gifts that I know will be used and went against the idea of a newborn baby outfit that would probably get worn once due to the little things growing at the speed of light. On my checklist were: Dummies, a pram blanket, first tooth and first curl trinket box, bibs, scratch mitts and a hat and a token pink bunny because we were expecting a new little princess.

As the day went on we played games like Baby Bingo, pin the dummy on the baby and guessed the size of our friend’s bump, which was a neat 42 inches for those of you who are interested! We were even taken back to our own childhood with a beautifully laid out sweet cart which had sugar dummies, bon bons, lollipops and every jelly sweet imaginable. It was the like the Willy Wonka of baby showers.

Baby Shower Treats

My friend treated us all to a hot buffet and it was lovely having all the girls together, those who have kids talking about their brood and those who haven’t talking about when/if they want to start. It was at this point that it dawned on me; this wasn’t a present bringing excuse, it was a day to show our support.

Being pregnant and having a child must be a scary thing and everybody who went to that shower showed my friend that she had the love and support of everybody there; the presents are just a part of the smoke and mirrors that make the day up, but hey, they are a nice little bonus for the expectant mum!


Shopcade Spotlight: Villeroy & Boch


villeroy  boch 95 logo

Like the big day itself creating, or buying from, a wedding gift registry is all about balancing modern and tradition.

For nearly 260 years renowned tableware brand Villeroy & Boch has been producing innovative designs on classic kitchen and dining essentials while keeping business in the family.

The German brand is run by Isabelle von Boch, an eighth-generation Boch who is determined to get more people to utilize their fine china everyday rather than saving it for special occasions.

“Use your good china everyday,” is her mantra. “If you don’t use it, give it to charity and buy something else.”

What makes Villeroy & Boch the perfect wedding gift is its timelessness.

You may even be able to enjoy the brand’s quality products without having to spend a cent by entering Shopcade’s “Registry Envy” sweepstakes where you could win a $200 gift card to Villeroy & Boch.




If you are looking for a gift but don’t know the bride and groom’s taste in cutlery, or a creating your own registry and already have plates and bowls you love a great idea is some classic crystal glassware. You can choose from a variety of styles or just go for a full set. Here are a few of our favorites:


Villeroy & Boch crystal entreé champagne flute.


Villeroy & Boch crystal water tumbler.


Dinnerware is a different story with many different aesthetics to consider. You can choose from basic colored pieces to porcelain adorned with hand painted images or bright floral prints.




If you are looking for a little more color browse through Villeroy & Boch’s “Anmut My Color” collection of modern, yet colorful dinnerware. The full collection of dinnerware features a full line of plates, bowls and cups with bold color block details. If you don’t live for a bold color you can still get some great pieces in shades of gray. Here are some of our favorites:

Villeroy & Boch 9 1/2 inch soup bowl.


Villeroy & Boch cherry red cup.


Villeroy & Boch buffet plate in Forest Green.


Love what you see? Enter Shopcade’s “Registry Envy” sweepstakes to win a $200 gift card to Villeroy & Boch. While you’re at it browse through Villeroy & Boch’s entire catalog of products on Shopcade.












Mum’s The Word – Mother’s Day Q&A


It’s March! This only means one thing: Mother’s Day.

Lost for what to buy for your fantastically, already-has-everything-she-needs mum? Rattled your brains for hours on end and realized that you’ve bought her everything under the sun already? Don’t worry, Shopcade is here to help!

We’ve interviewed two of our very own Mummy Bloggers to find out what they think of Mother’s Day, hopefully it’ll give you that much-needed boost of inspiration:

Mummy Muse No.1: Jo Gifford from Dexterous Diva

Mother's Day Picks - Dexterous DivaWhat ‘Mum’ are you?
Career mum, but a Freelance Mum so I work around the kids and have different weeks – it’s probably best to describe me as a Varied Mum! Loving, Messy, Excitable Mum probably does it most justice!

Describe yourself in three words…
Creative, busy, geek

What are you hoping for this Mother’s Day?
The best thing in the whole world for me is just a cuddle with my Mini Divas. So, I long for a sofa snuggle with a film, some popcorn and oh, maybe some L’Occitane Body Lotion if I have been a good girl!

What ‘golden rule’ have you learned from your own Mum?
I think to embrace culture and learning as children is a huge thing Mum taught me. We loved reading from an early age as my girls do too, and just being able to soak up everything around you is something I learned as being really important as a child.  I have also learned some of mum’s best phrases for telling off children and I hear it in my own voice sometimes, scarily!

What do you love most about being a Mother?
Just enjoying play with my girls and being part of their world. Oh, and baking cakes is a bit good too.

Check out Jo Gifford’s full Mother’s Day List here.


Mummy Muse No.2: Helena Wilson-Beevers from Mummy Mode, Style Nest

Mother's Day Picks Style NestWhat ‘Mum’ are you?
Fashion Fanatic Mum

Describe yourself in three words…
Never without mascara.

What are you hoping for this Mother’s Day?
This Mother’s Day I would like anything at all from my Mother’s Day Hints Shopcade list, and in particular this fabulous Mulberry Tamara Scarf – perfect for jazzing up the school run!

What ‘golden rule’ have you learned from your own Mum?
To always “be kind to yourself”, as being a Mum is the toughest and most challenging job there is.

What do you love most about being a Mother?
I love watching my children grow and develop their own, very different, personalities. Whether we are baking, reading, dancing or laughing, I learn something from them both every single day.

Check out Helena Wilson-Beevers’ full Mother’s Day List here.

Still stuck on what to buy Mum? Why not Invite your Mum to Shopcade here to create her ‘Most Wanted List’ to share with you? (Better than droopy daffodils from the petrol station!)

You can also find Shopcade’s own Mother’s Day gift ideas here.


Add and Win in our Mother’s Day contest!


Want to spoil your mom with a nice gift? Check out our Add and Win contest on our Facebook Page!


It’s running from May 8th through to May 11th on Facebook. You can choose which prize you’d like to win (for you or your mother) every day!


How to enter? It’s so simple!


  • Like our Facebook Page
  • Check out our new ‘Mother of the Day’ gift selection and choose your favorite product (we’ll feature a new one every day)
  • Tell us on the image which product you’ve chosen
  • Add the product to your Shopcade.
  • We’ll pick a winner a day (who will get to win their favorite product!)

Winners will be announced every day on Facebook – they will win the product they added to their Shopcade, delivered to them or to their mom!

What are you waiting for? Show your mom how much she means to you by getting involved in our new competition!




From 8 to 11 May 2012, Shopcade will post 4 (four) images on Shopcade’s Facebook page ( Each image will correspond to a specific mom profile and feature 6 Mother’s Day gift suggestions. For each image, there will be a specific contest (“contest”) on the day the image is posted. To enter each contest, Like Shopcade’s Facebook page, tell us which product you like, and add your favourite gift suggestion to your Shopcade. From 8 to 11 May 2012, each contest will start at 9am EST (2pm BST) and last until 9am EST (2pm BST) on the following day. For each contest excepting the Bluefly contest, the winner will receive the gift he/she added to his/her Shopcade. For the Bluefly contest, the winner will receive a $100 Bluefly gift card. For each contest, the winner will be randomly selected among all participants who have entered the contest. The odds of winning each contest will be dependent on the total number of eligible entries received. You can enter as many contests as you like. Entry is free. No purchase is necessary. You need to be a registered user and have at least 3 (three) friends on Shopcade to be eligible. The competition is open only to persons aged 18 years or older at the time of entry. Void where prohibited by law. Winners will be featured in Shopcade’s newsletter and blog. For each contest, we will notify the winners by email on the day the contest finishes. The winners will be required to provide their contact details for the delivery of the prize. Failure to respond to this email within 7 days will result in forfeiture of the prize. The payment and reporting of any applicable federal, state and local taxes are the sole responsibility of the prize winners. We may, for any reason, suspend, amend, or cancel the Competition at any time and we will inform users by putting a notice on the Site. We may disqualify a user from the Competition in the event of any unlawful or unfair conduct or any breach of our Official Rules. This competition is in no way sponsored, endorsed or administered by or associated with Facebook. Any personal information that users provide is only to Shopvolution Ltd. and not to Facebook. In the event of fraud, abuse, and / or a material error affecting the proper operation of the Competition, we may end or suspend the Competition, amend these Official Rules and declare void the notification of winners. We will not be responsible for entries that are late, lost, illegible, incomplete, damaged or otherwise not in compliance with these Official Rules. Acceptance of these Official Rules is a condition of entry for the Competition.  Sponsor: (Shopvolution Limited, 87 Notting Hill Gate, London W11 3JZ, United Kingdom).

Haven’t done your Holiday shopping yet?


Here are some last minute gift ideas that you’ll receive in time for the Holidays if you order now!

In the UK

For your brother
Amazon Kindle e-book reader is convenient and can store up to 1400 books at a time- No more excuses for not having read War and Peace just because it’s too heavy to carry around! (£89)
For your girlfriend
This elegant Dorothy Perkins Red quilted bag is sure to get you some extra love from your girlfriend this Holiday season! Trust us, she won’t be disappointed! (£35)
For your BFF
Does your best friend keep saying they want to start living healthily and take up Yoga but never get around to it? Help them start with this ‘Introduction to Yoga’ experience in London by Red Letter Days! (£49)
For your goldfish
Your goldfish deserves some holiday love too. And it HAS to be this Interpet Fish Pod Moon Aquarium where it can have more friends to hang out with! (£53.95)

In the US

For your sister
Give your sister these Skullcandy Titan In-ear Headphones – they’re a bargain for the sound quality they provide! ($39.99) 
For your boyfriend
Keep your boyfriend warm and chic this holiday season in this Vintage Classic Cardigan from Vince. ($275)
For your BFF
Dazzle your BFF with this Kohl’s Sterling Silver Lab-Created Emerald Stack Ring. ($60 on sale)
For your doggieMajestic Super Value Pet Bed - Black
Your dog deserves this comfortable Majestic Super Value Pet Bed in between your games of fetch! ($29.99)

Happy shopping and holidaying!

Secret Santas descend upon the Shopcade office!


“My Secret Santa obviously thinks I am the most stressed-out person at work: I got a perfectly relaxing head massager – and now I see life through rose-coloured glasses!” – Lucie











“Obviously I have no idea what it would feel like to not be able to grow a moustache (as I’m so manly), so in my case, the fake mo’ is serving as a good bit of fun between my hourly shave. The cowboy hat will be worn by any dev who is modifying live code, the team will hopefully then offer moral support (great tea)” – Dan




“Battlefield 3 move over! I’m going to need to make room in my gaming schedule for this one! But really, no amount of sarcasm can truly express how happy I was to receive the critically acclaimed Hannah Montana PS3 game”- Nav






Note from the editorial staff: We have not been able to get Clement to review his Secret Santa present – actually it has not been possible to get him to do any work at all since he got this amazing Nerf gun. Employers beware, this could seriously affect your staff’s productivity.










“I love my Secret Santa present – Where’s Wally?! It’s perfect for a little break from coding. Not sure it’s that good for resting your eyes though…” – Morena







“Obviously my present, blood bath shower gel is the best one! Because I need to drink blood every Monday after not seeing the sunlight all weekend long!”- Andreu







“My ninja matryoshkas have my back if anyone tries to break my zen-like coding focus. And if all else fails, there’s always the slingshot”- Chris




Gifts for those who have it all!


We all know how difficult it can be to find the perfect gift… especially if your friends already have everything! But everything– Really? Here at Shopcade we have found one-of-a-kind gifts that we’re pretty sure your friends don’t have… yet!

PillowHead Chubbies - Large Pig by Totally Funky shopcade wish and win
For the grown up who doesn’t want to grow: this comfy pillow head
Blow Monkey Nail Dryer by Totally Funky shopcade wish and win
For the party girls: this must have Blow Monkey Nail Dryer
Shopcade wish and win
Give your mum a rest with this luxurious bath caddy!
Shopcade wish and win
To spice up your Christmas dinner: this freaky remote-controlled shark
Shopcade wish and win
Our solution to the mid-life crisis: if you can’t get the car, get the mouse!
Shopcade wish and win
For the working dad: this unique retro-modern laptop bag
Armwarmers by Totally Funky shopcade wish and win
For a funky granny: these colourful armwarmers
Sound Machine - Sci-Fi Special - Totally Funky shopcade wish and win
For the nerdy bro: this Sci-Fi special sound machine