Photo Credit: LOTA
In the next stylish installment of ‘The Designer Store Meets’ we chat to the face behind uber cool T-shirt brand, LOTA! The go-to label for quirky one-off pieces, founder Nat talks us through her fave items on The Designer Store and what is inspiring her this season…
What made you start LOTA?
LOTA started out because I wanted to make myself t-shirts I couldn’t find on the high street or afford in boutiques! I wanted to create graphics/ t-shirts with designs inspired by my interests and inspirations. I created tees for myself, my family and friends. I spent some time in New York and visited lots of downtown boutiques and felt really inspired. LOTA grew from there!
What made you interested in starting a career in design and fashion?
I’ve always loved art and drawing since day dot! As a kid I was always drawing, and making things with my mum and sister who too are both very creative. I studied art and design from GSCE, A Level, art foundation through to my degree in graphic design and advertising at university.
I’ve always loved t-shirts, collected them and thought they were a staple piece in any wardrobe. My dad is in the music business and when he was a tour manager when I was growing up, he would always bring back band merchandise/band t-shirts. So from an early age I was interested In the different prints and how versatile a t-shirt was! My little sis and I used to wear the oversized rock tees he’d bring home from being on the road as nighties. I simply wanted to put my ideas and prints onto the medium of the humble yet stellar t-shirt! Put my pash on a shirt!