Presenter Stephen Stallone joins our September Style Council!

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Stephen Stallone

Former Presenter for MTV and currently presenter for 4Music on #younews and  #videocrush, Stephen is hot property right now! When he’s not busy jet setting around the world to different festivals, he’s back in his hometown filming for Distract TV and 4Music as well as blogging about his life and style!

Find out more from the presenter who has interviewed the likes of Snoop Dogg below and what he’s got his fashion eye on this season!

What’s on your shopping list this season?

Wow! This season first on the list is H By Hudson, Leather Brogue Boots I just got myself a pair. The level of detail is second to none, and I simply love the colour. These bad boys will go with anything and last forever. They represent all that is good about today’s culture without verging on East London hipster desperation.

Also you cant go wrong with leather boots –these are this seasons must.  With this, I add to my list Adidas high tops most recently tweeted about. These represent all things Velcro/ #90s #Olive and are super cool and can be matched with fitted guys joggers, skinny jeans and a plain T and or Jean jacket. YES Velcro high tops are back in a big way! You heard it here first.

My third addition is a black roll neck jumper; these were in years ago and now they’re back! And yes I’m adding this to this season’s list- Just putting it out there.

I’m also adding to the list finally- my Autumn/ Winter Black Francis Lambskin Leather Jacket – no more needs to be said!

What do you think is the thing that makes people’s style really stand out?

Uniqueness and colour- I’m all over olive greens/ and mustards at the moment. But it’s really all about how you wear it that makes the style.

What trends, if any are you loving this season?

Tapered fit smart cuffed joggers, topped with large t-shirt and possibly a sharp slim fitted tailored bomber jacket. I am not brave enough to wear cuffed joggers yet, but it will happen!

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Meet Chloe, Fashion Union’s Fashion Buyer & Style Council Member!

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Fashion Union - chloe Millard

Chloe Millward is Fashion Union‘s fashion buyer so who better to be part of the Style Council, scouring the Shopcade app for the most stylish looks! Find out below what floats her style boat and what she can’t live without below!!

Do you look for your trends straight from the catwalk or elsewhere?

I look for trends via WGSN & catwalks firstly, the season prior for work but personally – blogs and Instagram are a great, easy platform to follow bloggers, stylists & designers all around the world on.

What trends, if any are you loving this season?

I’m feeling all 90’s this season so I’m loving the ‘high school dropout’ trend by day with my jumpsuits & oversize bombers and shoe boots, it’s such an easy comfy wear yet you still look sleek.

I love the ‘take me to the church trend’ by night because I like the sleek simplistic looks. I’m obsessed with bandaging & straps, lace, lots of black but with strong hair and dramatic smokey gothic make-up.

What’s on your shopping list this season?

This season a sleek coat is on my wish list – I fancy something tailored this year easy to take from day time at work to after work drinks. There’s some gorgeous co-ordinate sets and chunky cardi’s on my wish list to add to my wardrobe from Fashion Union to!

What do you think is the thing that makes people’s style really stand out?

I think it’s the uniqueness of how people put their outfits together not necessarily the individual items. Two people could wear the same top in a completely different way. I think style is the overall look – not just the clothing, it’s the hair and make-up too.

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#ShopcadeHitsMBFW: Day 1 Highlights

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Photo Credit: Style.com | Elle.com

Fashion month has officially started! We’re so excited and anxious to see what’s in-store for us this Spring 2015!! As we kick off the fashion festivities in New York, Shopcade will be there to give you the latest updates and buzz straight from the runway, and the streets of the Big Apple! 

Day 1 is utter madness- everyone’s trying to catch a yellow cab in heels or trying to grab that cup of coffee to get a caffeine buzz that will hopefully last throughout the day!

As the day ends, all we can think about is; “Can spring come any sooner please?!”  Here’s some of our favorite runway looks from Day 1 of our #NYFW takeover!

BCBG MAX AZRIA

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Words to Describe the Collection: Sheer Elegance, Pastel Wonderland, Breathtaking, Effortless Summer, Ethereal, Soft, Bold Femininity, Floaty, and Flawless.

Spring Colors Spotted: Delicate Whites, Cream, Pastels (Pink, Blue, Coral), Taupe/Beige, Ocean-inspired hues.

Spring Looks Spotted: Maxi Skirts, Ribbons, Tunics, Tiny Florals, Stripes, High Slits, Sheer Accents, Billowing Fabrics.

A-Lister’s Spotted on the front row: Celebs such as Jamie Chung, Shay Mitchell and Fashion Bloggers Aimee and Dani Song.

Buzz Buzz: BCBG Max Azria re-defined the power of social media by allowing its followers to shop its runway looks straight from their mobile phones!

COACH

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Words to Describe the Collection: Fun, Flirty, Furry, Beautiful, Surreal, Bold, Effortless Americana, A Cotton Candy Coach.

Spring Colors Spotted: Orange, Mint Green, Lilac, Ocean Blue, Pink, Tan, Yellow, Red.

Spring Looks Spotted: Leopard!!!, Leather, Fur, Platform Shoes, Platform Sliders (YES!), Pencil Skirts, Mini Skirts

Buzz Buzz: Coach designer, Stuart Vevers is picking up speed in his second season as creative director for the brand. No logo bags spotted or a sense of minimalism. It was a wild trip of color, texture and time” – Racked.com

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More on our August Style Council Judges!

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Style Council Judges

 More on the August Style Council Judges | Photo Credits: Neely Reyes | Blonde Ambition | Jai’me Jan

Next week marks the announcement of the August #StyleBattle winners and so we thought we’d delve into the lives of our Style Council Judges, Neely Reyes, Jai’me Jan and DJ Blonde Ambition to find out just why they made the hit list for our August Style Council!

Neely Reyes – Founder and Director of Sapphires Model Management

Neely Reyes is the founder of the award-winning Sapphires Model Management, an agency that has worked with and provided models for some of the biggest names in the industry. Her client list includes brands such as Vivienne Westwood, Victoria Beckham, Rimmel, Chloé and NARS to name a few.

 

Style Council Judges

 

Find out about her style inspo & what’s got her ticking this season….

What’s on your shopping list this season?

I am looking for a nice pair of high boots!

What do you think is the thing that makes people’s style really stand out?

The right amount of confidence.

What trends, if any are you loving this season?

I really like the tiny trunk handbags and also the modern Victorian trend, as I love lace and unusual sleeving!

Who are your fave designers?

I like so many but my all-time favourites are:

Vivienne Westwood, Alexander McQueen, Valentino, Charlotte Olympia

Best high street brands?

ASOS, H&M, Topshop, Next

Whose style do you admire?

Jessica Biel, Jessica Pare, Jenna Dewan, Jessica Alba

Have you ever had a fashion faux pas?

I am sure I have had a few! I recently found a pic of these awful pointy boots I owned. When I say pointy I mean like sword pointy. I looked like a witch!

What’s your favourite piece in your wardrobe atm?

My Vivienne Westwood Orb Embellished Crocodile Effect Leather Tote and a velvet jacket I purchased from Monsoon. It is so comfortable.

What item could you not live without? Fashion/Beauty item…

My liquid eyeliner for sure!

Most famous person on your twitter/Instagram/in your phone book..

Channing Tatum on my Instagram and I wish he was in my phone book.

What inspires you?

My sisters, my mum, my co-directors Iain and Martin and my friends and colleagues.

 

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Summer Highs with #fbloggers

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Summer highs

All Photography by Daniel Towle

Summer has well and truly peaked, the evenings may have more of a chill to them but were not pulling out the coat and boots just yet- we’ve still got Reading and Leeds Festival, open air cinema screenings and BBQ’s galore! Trends have been generous with a mix of loud prints, contrasting textures and colour clashes. We got together with our sun loving #fbloggers to show off their summer highlights….

AX Paris 6

Shopcade with bloggers Angharad and Charlotte

The bolder and the brighter the better. Florals have taken on a variety of new patterns and forms, floral crowns have been a huge one over festival season as well as prints, reefs, on shades, on bags- pretty much wherever we can possibly fit them!

AXPARISkimonoKimonos landed with a heavy weight this season! Not only did we have the biggest selection of colours, shapes and styles, sales this year broke all time records! Fashionistas cant get enough of the throw-it-on instant glamour piece that has totally carried us through summer!

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Boohoo Joins Our August Style Council!

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Photo Credit: Boohoo.com

Meet Kate Holroyd, Boohoo‘s Senior Stylist and our new designer judge on our August Style Council! If you want to know what floats her fashion boat this season, what inspires her work and how you can dress to impress and win her vote to be crowned our August #StyleBattle™ winner, then read on!

What’s on your shopping list this season?

I’m loving all the knitwear that has graced the catwalk this season… From boxy crop knits to the oversized maxi cardigan and roll neck shapes. They’re great pieces to have in your wardrobe, as they’re great for layering with everything!

Relaxed tailoring was also a big trend coming through on the catwalk, so I’ll be buying into tailored jackets and oversized wide leg trousers. Christopher Kane really captured relaxed tailoring perfectly with the three piece dressing!!

What do you think is the thing that makes people really stand out on the Looks app? 

For me, I think it’s originality, confidence and personality that makes people stand out on the looks app!

What trends, if any are you loving this season?

I really loved the winter pastels this season with its soft palette of greys, blues and blushes! Textures and oversized shapes with lots of layering makes it such a great fashion forward trend and it has definitely been reinvented for winter! I love what Gucci did on the runway with its 60s inspired feel to the collection! I loved all the oversized mohair furs in the soft pastel palette!

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Shopcade Hits Global Gathering!

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 Shopcade @ Global Gathering| Photo Credit: @sophie-hannahrichardson

Our Shopcade Fashion Correspondents Analise & Sophie hit Global Gathering and here’s how it went down! Find out more from Sophie on her time there, who she was raving with and of course, what she was wearing…

“I was lucky enough to gain press access to ‘Global Gathering’ festival and attend on behalf of Shopcade. And boy, what a cracking festival it was! I didn’t get the tickets till two days before so it was a manic rush to raid my wardrobe and find the perfect festival looks before the big day – a fashionista’s gotta plan her outfit eh?!

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I opted for the perfect festival footwear – a pair of Caterpillar boots in original brown suede; comfy yet fashionable footwear. You need comfy shoes when you’re at a weekend festival as you’re on your feet non-stop all day and you also gotta think about the weather and Cat boots are perfect if there’s mud.

On my top half I wore ASOS’s mesh tee with a black bra and high-waist pants underneath. I absolutely love the 90s mesh trend that’s taken over this SS14, it adds ‘edge’ to your style, something I try and work into all my looks. If you know me well, you’ll know I love over-accessorizing, so I worked a body chain into my outfit to finish off my look. Body chains have crept in as a late summer fashion trend but I just love them as they go with absolutely everything. That was only day one’s outfit! On day two I kept it simple and put on my fave oversized Adidas print tee – I wanted to go with more of a sporty vibe this time; another dominant trend.

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Shopcade Dates: Stevie Ruffs, Cheyenne Davide & Ellie Connor-Phillips

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Shopcade Dates Stevie Ruffs, Cheyenne Davide & Ellie Connor-Phillips

Photo Credit: @fashionfabs

Meet Cheyenne Davide, Stevie Ruffs & Ellie Connor-Phillips of roseandvintage, our socially savvy part of the July Shopcade Style Council, who we took out for cocktails and all-American bites at Steam & Rye in London’s banking district.

Meet Cheyenne:

Cheyenne is a 21 year old fashion blogger and DJ currently presenting an online music show called VVV for VEVO UK and has a Saturday drive time show on Reprezent radio. We asked her a few questions about all things fashion in her life!

 

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Cheyenne Davide

Describe your style…

Urban orientated

Who’s your style inspiration/icon?

My mum

Top 3 fave fashion brands?

Educate Elevate, Monki, Adidias.

What’s your one piece of style advice?

Be yourself & wear whatever you feel comfortable with.

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Shopcade Dates: The Creative Team

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Photo Credit: @fashionfabs

For our June Style Battle™, we’ve taken Style Council members on Shopcade dates to find out more about them, their style and what fashion advice they can share!

For this date we took Rachel Holland, our June stylist for the winner’s shoot, and Alice Luker, fashion photographer, to My Old Dutch, London’s infamous pancake house where we stuffed ourselves with savoury and sweet ones topped off with a Ferrero Rocher milkshake…delicious!

And now, to business…

Rachel Holland 

1. How would you describe your style?

Heavily influenced by the 1960s and 1970s, often minimal, inspired by travelling and with a bit of rock ‘n’ roll thrown in.

2. What’s your favourite item in your wardrobe that you can’t live without?

My jewellery. I’ve been collecting unusual pieces for years.

3. What are your have trends this Summer?

I love the denim on denim trend, it’s so wearable and easy to pull off. Also carrying a leather rucksack instead of a handbag, it looks really modern and much more relaxed than a formal bag.

4. What are your fave three brands?

Acne, Margiela, Givenchy

5. Give us one piece of fashion advice…

Dress yourself in an organic, natural way and be true to yourself. Find your own individual style and your own way of dressing that feels good. Expressing who you are on the inside and reflecting it onto the outside beats mindlessly following the trends; That’s how most fashion editors dress – they find what works for them and they stick to it, almost like a uniform. You can then have fun switching up your look with accessories, jackets and shoes for each new season.

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Shopcade Dates: Prettysickly

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prettysickly

Shopcade Dates: Prettysickly | Photo Credit: @fashionfabs

We took blogger, model and all rounded fashionista, Bee (AKA Prettysickly) from I Dress Myself blog for her fave food, sushi, to talk about the life of a blogger, her style and being part of the Shopcade Style Council!

After our California rolls and cocktails we got down to business with a quickfire Q&A. Find out about her style below!

1. How would you describe your style?

Minimal, fun and combined

2. What’s your favourite item in your wardrobe that you can’t live without?

My leather jacket!

3. What are your fave trends this Summer?

I don’t really know what’s trending tbh!

4. What are your fave 3 brands?

Zara, All Saints and Weekday

5. Give us one piece of fashion advice: 

Stick with your gut when dressing, if you think it goes, wear it!

Want to get Bee’s look from our Shopcade date? Then check it out below!