#LakmeFashionWk Highlights!

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#LakmeFashionWk Highlights

Check out our #LakmeFashionWk Highlights! | All Photo Credits: Facebook.com/LakmeFashionWk 

Fashion is all about the next big thing and #LakmeFashionWk has always been a platform that has championed the young guns. While Day One was all about the gen-next category of designers, Day Three saw more established names taking bold and bright risks to make a point.

We here at Shopcade absolutely loved the slogan inspired looks at Ikai, color-blocking sunflowers at Yogesh Chaudhary and femme fatale inspired jewelry at Outhous. Below is a complete list of names that we will be looking out for in the coming seasons.

1. ‘Little Miss. Sunshine’ chic anyone? Surendri by Yogesh Chaudhary was everything about big, bold prints infused with bright colors.

2. The OUTHOUSE girls presented a sensational array of harness inspired jewellery, that is definitely not for the faint-hearted!

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Shopcade Presents… #streetfashionweek

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#streetfashionweek
Photo Credit: www.devilwore.com

We are celebrating Mumbai Fashion Week later this month with the launch of our #streetfashionweek campaign, which gives you, our lovely users the chance to bag some amazing prizes!

From now until 19th Aug, we want you to fill up our looks feed with your amazing style for a chance to WIN a KOOVS INR 5000 voucher, PLUS tickets from our pal Little Shilpa to see the Lakmé Salon’s ‘Show Stopping Hair’ Collection styled by the fashionista herself!

We know, it’s an awesome prize and we’re psyched to give it away to the most fashionable user! So without further ado, here’s the lowdown on how to enter..

Step 1. Snap a pic of your most stylish fashion week ensemble and upload on the app, using the hashtag #streetfashionweek

Step 2. Get your mates to rate you! Most likes takes the prize, so the more friends you invite to like your look, the better your chances!

Step 3. And that’s it! Share on your social, shout about how awesome you are and wait for us to crown you and your pic the winner 😉

The competition is open to India users only and you can enter as many times as you want.

As a bonus we may feature your look if we deem it stylish enough, so what are you waiting for? Start prepping your outfits now and keep an eye on the app throughout fashion week as we’ll be posting loads of new content and reviews on our blog!

For more info, check out our T&Cs here.

Fashion Stylist Q&A: Holly Barber

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The fashion stylist and collaborator of such magazines as L’Officiel and Doze, talks about the charms of electric blue, the style combinations that make her cringe, and the secret to being really, really stylish (shhh, we promised not tell anyone!). Wanna find out more? Just check below!

Fashion Stylist Q&A: Holly Barber

You have collaborated with magazines such as L’Officiel and Doze. What did you learn from them, style-wise?
Both of those shoots were submitted to the magazines, so the ideas belonged to the team that I was working with. I get a real kick out of working with other creative people, and having others to bounce ideas off is integral to creating something that is accessible to a wide audience.

What kind of combinations make you cringe when you see them?
Hmmm…to be honest, it’s not necessarily a badly styled outfit that would have the cringe factor. So many times I have seen an outfit work on some people and not on others. The key is finding your style and being comfortable with it, and in who you are. That sounds incredibly cheesy, but it’s true. There is nothing worse than seeing someone trying to be something that they are not; it is so obvious that they are not being true to themselves because they seem so uncomfortable. Of course experimentation is lots of fun, even when you get it wrong, but I think it is very important to find your own sense of style and be happy with it.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
I think a mixture of everything is good! Investing in key pieces is a great way to build up your wardrobe. I am a big believer that if you love something you shouldn’t just wear it for the one season. What a waste! I view my wardrobe as a ‘collection’. Yes it is constantly changing, but it’s the key pieces that I tend to hang on. The high street is great for that instant fashion fix, however, I seem to be spending my money on quality pieces these days.

You also run your own blog. What’s the concept behind it?
My blog is called ‘I’ll Take Mine To Go’ and is a shopping blog, featuring outfits styled by me. It started as another outlet for my creativity. I would ‘fantasy shop’ whenever I was bored, or on the bus; I would trawl various online shops and create outfits. I just started to blog what I was doing as a record. It continues to be inspired by my life or whatever catches my eye that day. Each item is linked to the website that you can buy it from so that fashion can really be taken to go, whilst you are on the go. I have also recently started styling shoots for the blog and am working on a couple of concepts right now so watch this space!

If you could press a button and control everyone’s taste, what would you make people wear?
Haha, brilliant question! Well, life would be very boring if everyone dressed the same! I would probably un-invent Crocs (shudder) and perhaps encourage more people to wear winkle pickers! On a serious note, it’s a real shame that nobody dresses up anymore. I don’t mean dress up to fall in and out of clubs at the weekend, I mean to the theatre, for dinner… I would infuse the world with a bit more enthusiasm to make more of an effort!

Please define your style in a few words…
Eclectic, unpredictable, colourful.

What’s your failsafe fashion piece this season?
My Kenzo cloud print skirt. It’s a gorgeous shape, has pockets (always useful) and it’s soft print works well with everything.





What’s your colour for this season and why?
Electric blue. It is just such a good colour and is a welcome change from heavy blacks.

What’s the one thing that you are waiting patiently from a fashion designer to discover?
Another great question! And I couldn’t possibly tell you that as I am currently developing my first collection for my label Hox™ and that would be giving away all my secrets!

Fashion Week Special

Do you follow any street style photographers? Any memorable outfits you have seen so far?
Yes lots! I seem to be gravitating towards anything with clashing checks and tartans at the moment, or a flash of high shine leather. Heart, heart, heart.

Which city has the best fashion week and why?
LONDON! Because I think our city has an edgier vibe and inspiration can be found on every corner.

Which trend were you happy to see back on the catwalks for FW13?
Parkas. Especially the fur lined variety. I want (but unfortunately can’t justify) the Mr and Mrs Fur one with the blue fur lining. Seriously yum.






Name: Holly Barber
Website link: www.hollybarber.com
Shopcade: www.shopcade.com/hollybarber

Fashion Stylist Q&A: Lizzy Gardner

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Stylist and art director Lizzy Gardner is always looking for inspiration in beautiful or unusual images, that she then tries to develop into concepts that reflect the trends of the past and the present. Having gone from catwalk styling to editorial fashion shoots, Lizzy also brings her journalistic experience on board when it comes to offering advice on style. Something that definitely comes in handy when you need to tell women to be less impulse shoppers (we are all guilty and you know it)!

Fashion Stylist Q&A: Lizzy Gardner

How do you come up with concepts for photo shoots?
Ideas come to me all day, often when I’m doing the most mundane of tasks. I surround myself with things that inspire me, and collect images I find beautiful or unusual. Ideas need to be developed to turn them into concepts and in turn concepts and having an appreciation of both past and current fashion trends and genres is important.

What’s the biggest mistake women make when getting dressed?
I think it starts before they get dressed! The biggest mistake women make is impulse shopping (of which I am totally guilty of)… sometimes we need to stop and visualise the whole outfit before buying that totally on trend piece that will probably still be hanging in our wardrobes the following year with the tags still attached. And learning what suits you rather than following every trend.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spending on cheaper items for a more diverse look?
This totally depends on the individual and their style. For me it’s a bit of both, having a few key, high quality pieces that have longevity and that can be updated with less expensive items. Blazers are my splurge staple – they go with just about everything.





What are the things that you look for when purchasing clothes and accessories?
I know what suits me, so it’s more of a case of me knowing what to avoid. I tend to buy whole outfits or items that will go with separates I already have. I like tailoring to be lined, otherwise it can look cheap. Accessories – I think you can never have enough!

If you could press a button and control everyone’s taste, what would you make people wear?
Why would I do that, the world would be a dull place! Although, I would like to press a button and stop people wearing ass showing denim cutoff shorts – get over it!

Define your style in a few words…
Feminine, emerging, balanced.

What’s your failsafe fashion piece this season?
The pencil skirt – worn edgy with a luxe tee and flats for the day, or dressed up with stilettos and a cami for the evening.





What’s your colour for this season and why?
Orange, it’s the new red!

How has your taste evolved over the years?
My style has evolved as I have learnt what suits me. Also having the confidence to push the boundaries, pairing things that ordinarily you wouldn’t think would go together, but somehow work. Fashion moves too fast to have regrets.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
I think we’re all waiting on the dress that will make us look like we’ve lost 7lbs. So maybe illusion dresses!

Fashion Week Special

Do you have a favourite designer and why?
Phoebe Philo for a number of reasons: her work ethic is something that resonates with my own (she is a self-proclaimed control-freak who is passionate about what she does). She single-handedly turned around the fortunes of the French fashion house, Celine. And the British designer’s clean, stripped back signature is oh so covetable.

Which city has the best fashion week and why?
London, of course. Burberry Prorsum, Mary Katrantzou, Christopher Kane, Erdem, Unique, Mulberry, Manolo Blahnik, Vivienne Westwood, Tom Ford – need I say more?!

Which trend were you happy to see back on the catwalks for FW13?
Stilettos – I’m so over platform soles. To me, stilettos will always be the epitome of timeless style.

Who is the most stylish celebrity according to you right now?
Carine Roitfeld – it’s hard to look as effortlessly stylish as she does; it’s not something that can be taught. Her look is sexy but not in an overly obvious way, you just want to be in her gang!






Name: Lizzy Gardner
Website link: www.lizzygardner.com
Shopcade: https://www.shopcade.com/lizzygardner

Fashion Stylist Q&A: Alex Longmore

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Brand ambassador for L’Oreal? Check. Working for Britain’s Next Top Model? Check. Collaborating with celebrities such as Danii Minogue, Zara Philips, and Tamara Ecclestone? Check again. With over fifteen years of experience in the fashion industry, Alex Longmore is definitely someone you want to have around you for fashion advice! The founder of Style School adores all aspects of fashion, so naturally we had a lot of questions for her! Check her interview for some solid fashion advice right now…

Fashion Stylist Q&A: Alex Longmore
You have collaborated with a lot of important magazines like Tatler and Company. What did you learn from them, style-wise?
It was a long time ago and I was on work experience, so I just remember the girls in the office being super smart and so polished! I’d like to think some of that rubbed off on me but I am quite a jeans and trainers person!

What kind of combinations make you cringe when you see them?
Denim on denim is a big bugbear as is clothes that don’t fit properly. Especially when people have squeezed themselves into them.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend on a lot of cheaper items for a more diverse look?
It’s something I am learning myself now. I think for smart occasions it is definitely best to invest in quality but for everyday I advise going for the diverse look. The high street is so resourceful and it means with its low price point you can try as many different trends as possible without breaking the bank.

You have worked with a variety of celebrities ranging from Claudia Schiffer to Joan Collins. Any interesting stories to share or any style tips you picked from them?
So many, that would be telling… you will have to wait for my book to come out!

If you could press a button and control everyone’s taste, what would you make people wear?
A lot of Stella McCartney as I love her designs. I would also banish fur.

Define your style in a few words…
Rock and minimal for winter, Boho for summer.

What’s your failsafe fashion piece this season?
A pair of bright floral printed satin trousers from Jaeger Boutique.





What’s your colour for this season and why?
Black, it always is for winter.

The one thing that you wouldn’t want to be seen wearing is…?
Fur, it’s so wrong and I’m a massive animal lover.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
The perfect fitting pair of jeans.






Fashion Week Special

Which city has the best fashion week and why?
London of course! There is always such a buzz and excitement surrounding it. For a tiny island, I think we do pretty well.

Who is the most stylish celebrity according to you right now?
Kate Moss, all the way. She is the ultimate rock chic boho goddess and I guess if there was anyone’s wardrobe that I would want to have it would be Kate’s… No one wears clothes as well as our girl from Croydon.

Name: Alex Longmore
Website: http://www.alexlongmore.co.uk/ & http://www.styleschool.co.uk/
Shopcade: https://www.shopcade.com/alexlongmore

 

Fashion Stylist Q&A: Lennie Taylor

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With her mantra being “when you look good you feel good”, Lennie is a fashion stylist who divides her time between London and Liverpool. An active blogger, she has collaborated with a variety of media outlets including InStyle and the Independent. Here she talks about how she managed to become a thinner, sportier version of herself (that led her to become a stylist), the essential items in a woman’s wardrobe, and how to accessorise properly.

Fashion Stylist Q&A: Lennie Taylor

How did you decide to become a stylist?
It’s something that came very naturally to me. I went through a phase of overindulging that over time led to me becoming overweight. I remember looking through the glossy mags and spotting a stunning model wearing a well-fitted dress and saying that I’d love to be able to pull it off as well.

Before long I was training in the gym, working on my diet and generally changing my lifestyle and eating habits. The weight soon dropped off, I went back to changing rooms, and I remember my friends telling me how amazing my new body and style looked. It kind of escalated from there as I realised I had to take care of my new body in the best possible way. This led to an increase in my knowledge about fashion and wanting to pursue a career in helping others improve their personal style and fashion sense as well.

What’s the biggest mistake women make when getting dressed?
Not knowing their body shape and what works best for them. The ideal is to create the perfect hourglass figure. Shoulders and hips should aim to be in proportion. Everyone has something good about their body, it’s my job to show them what that is. You have to think that a fashion stylist is to clothes what a make-up artist is to a face.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spend money in buying a lot of cheaper items for a more diverse look?

I think a lot of women have to be realistic about their budget. We can’t all go out and be fitted in Armani or Calvin Klein everyday of the week. So the trick is to purchase key items, like a little black dress, a wide black belt, a pair of nude, black, and tan court shoes, navy/black jeans, a good pencil skirt (preferably black) and a crisp white shirt. These clothes are “evergreen”. They will be in your wardrobe for years to come. The next trick is to then accessorise to build around your wardrobe with what’s on trend. Remember that it’s important to look effortlessly chic, and it’s you who are wearing the clothes NOT the opposite!

What are the things that you look for when purchasing clothes and accessories?
Always keep in mind your body shape, height, skin tone, and hair colour. Think what brings out your best features, as the right colour can lift you and the wrong one can bring you down. What might look good on one person might not look good on another.






If you could press a button and control everyone’s taste, what would you make people wear?

Heels instead of flats. It doesn’t necessary have to be stilettos, wedges can do the same job of making you walk better and giving you an instant lean look. You instantly loose 7lb from wearing heels, as it elongates your body and gives an overall better appearance.

Define your style in a few words…

Glamorous, yet sophisticated and totally effortless…

What’s your fail-safe fashion piece this season?

Has to be a pair of polka dot wedges, as polka dots are still on trend and I’ve pretty much mixed them with everything in my wardrobe.

What’s your colour for this season?

For this current season, its fuchsia pink. Mix it with whites, greys, blacks and beiges.

The one thing that you wouldn’t want to be seen wearing is…?

Flats, I just don’t wear flats, has to be some form of heel for me. What’s the one thing that you are waiting patiently from a fashion designer to come up with? A truly comfortable stiletto. I believe that one thing that puts a lot of women off them is… the lack of comfort!

Fashion Week Special

What’s in your Shopcade wish list for this FW?

Loving this leopard print satchel bag from Asos

Fashion Stylist Q&A: Lennie Taylor - satchel

 

 

 

 

 

 

 

 

Also having a love affair with platform heels by Charlotte Olympia – Simply Stunning!

Fashion Stylist Q&A: Lennie Taylor - heels

 

 

 

 

 

 

 

 

 

 

Do you have a favourite designer and why?
Marc Jacobs. The main reason is that what he starts others follow. You know when someone’s wearing a current piece from Marc Jacobs as he’s always so on trend.

Which city has the best fashion week and why?
New York. Don’t get me wrong, I love London Fashion week and it now has all the glitz and glamour you would expect from a Fashion Week, but I just love Marc Jacobs.

Name: Lennie Taylor
Website: http://www.lennietaylor.co.uk/
Shopcade: http://www.shopcade.com/lennietaylor

Amber Atherton’s London Fashion Week Diary: Round Up

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Amber Atherton London Fashion Week Diary Day 5
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her experience at London Fashion Week: Day 1, Day 2, Day 3, Day 4 & Day 5

“It’s all about the creativity, innovation, and fun”, says Amber Atherton about London Fashion Week, “as Britain’s biggest fashion event has come to an end”. We couldn’t agree more!

LFW Special

As I bumped into Markus Lupfer on the bus the day after LFW madness had ended, we pondered the success of the week and the promise of Paris! Highlights for me this LFW were definitely Fashion East, ASHISH, Anya Hindmarch, SISTER by Sibling, Simone Rocha, and Sophia Webster Shoes. Another important thing was the abundance of digital led creativity, especially from brands like Burberry and Anya Hindmarch; I also know everyone was regularly checking the #lfw hashtag at My Flash Trash HQ!

As I started packing for Milan with another fashion adventure beginning, I couldn’t help but smile at all the British charm, talent, and true English rock ‘n’ roll fun that’s gone down over the last week.

Check out my LFW inspired list to look fabulous next season!






 

Amber Atherton’s London Fashion Week Diary: Day 4

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Amber Atherton London Fashion Week Diary Day 4
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1, Day 2 and Day 3

 

Forget diamonds. A girl’s best friend during London Fashion Week is none other than shoes that can support her in all her activities: from catwalking to dancing at the after-show parties!

 

 

LFW Special

Traffic – what can you do about that little old thing that causes you to miss fashion shows? Either way, good old livestreaming made sure I still caught the KTZ show. I love the element of music and sheer attitude that always runs through this label’s collections. After a quick coffee I headed into the courtyard to check out the Rock Vault that featured some amazing jewellery designers and the new pop up shop which has super cute bits and bobs.

Home to change my Nicholas Kirkwoods for some mega Terry de Haviland heels for my best friend, model, and poet Greta Bellamacina’s birthday dinner. After a wonderful dinner party, we headed out to the Serpentine for the event of Diesel that had invited mega babe Aluna (and George) for a live set. Dancing till dawn, the much needed shoe change to Nike high-tops meant that day 4 of London Fashion Week had the most shoe changes in a single day!

Amber Atherton London Fashion Week Diary Day 4
Get Amber’s Day 4 Look Below






Reiss Autumn/Winter Fashion Favourites

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Reiss Autumn/Winter 2013 - Becky Boyce
Becky Boyce

 

Name: Becky Boyce

 

Job Title: Fashion Editor at Reiss

 

Check out Reiss on Shopcade

 

Twitter: @REISS

 

 

What’s your must have fashion item right now?
For me, it’s all about the leather pencil skirt. I have quite a collection and now have my eyes on the Reiss Ezra skirt. I’ll be wearing it with simple tees or fuzzy, fluffy knits this autumn.





What colour have you painted your nails at this very moment?
On my fingers I’m wearing a very soft ballerina pink (a great contrast to that leather skirt!) and on my toes I’m still in holiday mode with a bold neon orange.

Which colours will we be seeing you in this month?
I’m a bit of a colour queen, but usually favour bright and light summery shades, so can struggle with autumn’s rich, darker tones. This month though, I think I’ll be working a ‘back to school’ vibe with a few inky blues and black with shots of red or soft greys with a girly dose of powder pink.

Which celebrity hair would you love to steal?
Sienna Miller has pretty perfect blonde hair, but I do love icons of the past, like Bridget Bardot and Marilyn Monroe. I have a bit of a thing for a marcel wave, so any girl who gives that a go gets pinned to my Pinterest. On the flipside, I love a messed-up bob.

What are you expecting to be the big trends from LFW?
I imagine the bloggers will be out in full force in their jazziest outfits, editors and buyers will be keeping it cool in very understated black and navy pieces and on the catwalk I hope to see colour and print for a fun SS14.

Reiss Autumn/Winter 13 Picks
Reiss Autumn/Winter 13 Picks

Any fashion no-no for AW13?
I don’t really believe in no-nos. I say if you like it, go for it!

Which celeb should we be keeping a close eye on for the next season?
I’m always inspired by Solange Knowles and her utter determination to stand out from the crowd in bold colour and print. A bit of an obvious one, but I really like how Alexa Chung does Sixties in the most modern way (as does Zooey Deschanel). I also love the glamour of Marion Cotillard on the red carpet and Diane Kruger never disappoints.

What failsafe item do you think every girl should have in their closet?
I think every girl needs that great go-to dress. We have a gazillion at Reiss, from classic fit and flare dresses to sexier bodycon styles. You’re literally spoilt for choice.

Any fashion regrets?
Loads I probably should regret, but it’s all about the personal evolution of style and felt right at the time, so I don’t feel too regretful. I do think a white trouser suit with a black flat cap worn to a wedding was pushing it though…. Oops!

 






 

Our Fashion Week Diary: Street Spotted

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With Fashion Week well under way, we’ve been asking you (our street style fashionistas) about your favourite trends and inspiration for next season.

Click on the pictures to take a look at the answers.

Fashion Week - Wear It Like MollyFashion Week - Wear It Like MatthieuFashion Week - Wear It Like SallyFashion Week - Wear It Like Samuel

 

 

 

 

 


Molly

Q: Define your style in one word (or two…)

A: Boho chic

Q: Who’s your style icon?

A: Kate Bosworth

Q: What’s your fail-safe piece of clothing?

A: Vintage boots and a simple tee

Q: What colour will you be seen in this season?

A: Black






Matthieu

Q: Define your style in one word (or two…)

A: Vintage

Q: Who’s your style icon?

A: Roger Moore

Q: What’s your fail-safe piece of clothing/accessory?

A: Brown vintage bag

Q: What colour will you be seen in this season?

A: Pea green







Sally

Q: Define your style in one word (or two…)

A: Preppy boho

Q: What’s your fail-safe piece of clothing?

A: Navy trousers

Q: What colour will you be seen in this season?

A: Navy blue







Samuel

Q: Define your style in one word (or two…)

A: Sartorial

Q: Who’s your style icon?

A: Dan Rookwood

Q: What’s your fail-safe piece of clothing?

A: Denim jacket

Q: What colour will you be seen in this season?

A: Winter pastels