Meet Chloe, Fashion Union’s Fashion Buyer & Style Council Member!

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Fashion Union - chloe Millard

Chloe Millward is Fashion Union‘s fashion buyer so who better to be part of the Style Council, scouring the Shopcade app for the most stylish looks! Find out below what floats her style boat and what she can’t live without below!!

Do you look for your trends straight from the catwalk or elsewhere?

I look for trends via WGSN & catwalks firstly, the season prior for work but personally – blogs and Instagram are a great, easy platform to follow bloggers, stylists & designers all around the world on.

What trends, if any are you loving this season?

I’m feeling all 90’s this season so I’m loving the ‘high school dropout’ trend by day with my jumpsuits & oversize bombers and shoe boots, it’s such an easy comfy wear yet you still look sleek.

I love the ‘take me to the church trend’ by night because I like the sleek simplistic looks. I’m obsessed with bandaging & straps, lace, lots of black but with strong hair and dramatic smokey gothic make-up.

What’s on your shopping list this season?

This season a sleek coat is on my wish list – I fancy something tailored this year easy to take from day time at work to after work drinks. There’s some gorgeous co-ordinate sets and chunky cardi’s on my wish list to add to my wardrobe from Fashion Union to!

What do you think is the thing that makes people’s style really stand out?

I think it’s the uniqueness of how people put their outfits together not necessarily the individual items. Two people could wear the same top in a completely different way. I think style is the overall look – not just the clothing, it’s the hair and make-up too.

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Welcome To The September #StyleBattle™

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September #StyleBattle™ Photo Credits:  I’m Koo | Crapeyewear.com

It’s cold, it’s grey and The X Factor has started, which means we’re officially on the countdown to Christmas (yes, really!) To celebrate this momentous occasion, welcome one and all, to the launch of our September #StyleBattle™ YAY!

This month we’re looking to crown the most fashionable users snapping their new autumn style, so here’s the lowdown on what you can WIN this time around…

> A VIP Photo shoot: We’re talking the works here! You will be dressed by a celebrity stylist, have your hair and make-up done by the pros at RUSH hair and Illamasqua, before taking your place in front of the camera for your shoot. If that wasn’t cool enough, you will be featured not only on the Shopcade App, but also appear in IDGAF Magazine! Impressive, huh?!

Fashion Union goodies: The winners will also receive some gems from our brand sponsor this month, the amazing Fashion Union!

So what else is new this month? Well, we welcome on board some amazing new Style Council members, including the lovely Danielle Peazer AKA Idle Lane, stylist Kristine Kilty and fashion photographer Rachell Smith, to name but a few!

Here’s the rest of the council you need to be impressing this month to be crowned the winner!

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Top Deals for Black Friday on Shopcade!

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Fancy an early Christmas present from Shopcade… How about up to 30% off your favourite brands? Yep thought you would like that! We have handpicked the best deals available to help you celebrate (and shop of course ;-)) Black Friday in style. You’re more than welcome…

Here’s the pick of the best deals available on Shopcade right now. Let’s Shop…

Fashion & Beauty

Deals from Missguided, ASOS, BOOHOO and Dorothy Perkins all in one place? Yes please! We’re seriously crushing on Missguided’s new Peace + Love range right now, whilst Dorothy Perkins is a cut above when it comes to cute dresses. Head to ASOS for amazing jumpsuits or statement coats and check out Boohoo for cut-out pieces to die for.

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Beauty more your thing? Then check out House of Fraser’s 10% off deal on selected beauty items, which ends midnight tonight so get shopping quick from our hot list ASAP!

Check out more deals available from: Pull & BearFashion Union, Motel Rocks, Figleaves, inlovewithfashion & Urban Outfitters.

Home & Gadgets

If clothes really aren’t your thing and you are all about kitting your home out with some tech this festive season, then these are the deals for you. There are gadgets galore from iwantoneofthose.com and Prezzybox, whilst NOTHS.com have got you covered for some quirky homeware.

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