Summer Highs with #fbloggers


Summer highs

All Photography by Daniel Towle

Summer has well and truly peaked, the evenings may have more of a chill to them but were not pulling out the coat and boots just yet- we’ve still got Reading and Leeds Festival, open air cinema screenings and BBQ’s galore! Trends have been generous with a mix of loud prints, contrasting textures and colour clashes. We got together with our sun loving #fbloggers to show off their summer highlights….

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Shopcade with bloggers Angharad and Charlotte

The bolder and the brighter the better. Florals have taken on a variety of new patterns and forms, floral crowns have been a huge one over festival season as well as prints, reefs, on shades, on bags- pretty much wherever we can possibly fit them!

AXPARISkimonoKimonos landed with a heavy weight this season! Not only did we have the biggest selection of colours, shapes and styles, sales this year broke all time records! Fashionistas cant get enough of the throw-it-on instant glamour piece that has totally carried us through summer!


Summer Nights: Shopcade Dates Sarah Ashcroft



Photo Credit: @lilly-jocullen

It’s mid July and most of us are about to be set free from school, uni or work to go on our annual holidays! We caught up with Fashion blogger Sarah Ashcroft over milkshake and cupcakes as she tells us her summer plans and how to stay stylish!

So… what are your summer plans, Sarah?

“I’m starting with Cape Verde with my boyfriend and then Turkey with the family. Plans are total relaxation! Sunbathing, laying by the pool and boat rides- though quad bikes have been scheduled in there at some point! I’m also keeping a summer style diary to keep the blog up-to-date”.

What summer trends are you loving right now?

“Everything pink! Loving pastels, co-ords, tropical prints and a bit of neon”


Any summer survival tips you can share with us?

“No-one likes spending their holiday burning and having to dodge the sun. For the past few years I have had a few sessions on a sunbed before going away, which has really helped prepare my skin and get use to some exposure before hitting the sun!”

What’s your favourite drink in the summer?
“My favourite cocktail is an elderflower and cucumber Martini, though I enjoy a cold pint in the sunshine and I love a glass of champagne”.


#IWANTITALL: Chicago Fashion Blogger + Influencer Dinner


We spent last week in the Windy City – Chicago, IL! On Wednesday night, we introduced Shopcade’s new “Looks” feature to local Chicago fashion bloggers and influencers with an intimate dinner in the city’s River North neighborhood. We asked guests to wear their finest dinner party attire for a chance to win “Best Dressed” of the night. Can’t think of a better way to celebrate the new community-driven feature than food, fashion, and FUN!

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US Communications Manager, Monica Dimperio, wearing mixed prints, greets stylish guests DJ Matt Roan, James Goeke, and Elise Schmitt.

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The back booth at Bottlefork, Chicago’s newest dining hotspot, was our nook for the evening. Wine and cocktails were flowing while we played with Shopcade’s new “Looks” feature on our smartphones, uploading our own dinner party looks with hashtag #IWANTITALL. One way ticket to Selfieville!



Style Diary: L.A. Fashion Week with Fashion Blogger, Brittany “Bella” Graham



In this installation of Style Diary, we’ll be bringing you one of our West Coast – US Shopcader’s behind-the-scene photos of Los Angeles Fashion Week (LAFW).

The inside view is from fashion blogger, vintage clothing connoisseur, and cinema-file Brittany “Bella” Graham of She will take us through her day—to shows filled with gorgeous dresses, fancy nails, and more inspiration!

Check it out—and make sure to follow @shopcade on Instagram for the latest snaps from fashion weeks around the world!

Crazy Cat Lady Style. It Ain’t Easy Being Purr-fect.


It’s the age old argument – Are you a cat person or dog person? As much as we’d like to simply answer that we’re “animal people” we have to say there is something alluring about kitty cat swag that ole Spot can’t give us.

When they’re kittens they have the cutest, tiniest faces and fuzzy little tails. Oh, right, and that wet nose. And, the soothing sound of their purrs when they’re on your lap watching Pretty Little Liars with you. The way they follow you into the bathroom whenever you go, even if it’s just for a minute…


You caught us. We’re cat people. Certified crazy cat ladies. If the white fur all over our shirts hasn’t already given us away just come over to our apartment. The figurines, feline-branded dinner plates, and, of course, the litter box surely will.

It’s just so hard sometimes to fess up. Fellow CCLs, you know what I mean. There is a stigma attached to us. Something like we’re homebodies with frumpy style. It’s not true (most of the time). Just ask the gazillions of Grumpy Cat fans or people waiting in line to meet Lil’ Bub at his US tour. Maybe they aren’t the best example of fashion but the growing number of cat-cessories tell another tail. See what we did there?!

From ironic novelty tees (our fave is the “Feline Meow“, a play on the Celine logo, that you may have seen a few fashion bloggers rocking) to fancy pearl-encrusted cat ear headbands, designers across the board are paws-ing to give cats their crown back.