Shopcade’s First Style Battle Party!

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Shopcade’s April Battle Style Council with host Fabienne Hebrard and Fran Newman-Young | Photo Credit: Getty Images

Last Wednesday 16th April, we held our inaugural Style Battle at The Hoxton Hotel in London’s trend-stop, Shoreditch. With 10 of the fashion industry’s most clued-up insiders – our Style Council and London’s hottest hipsters to crown two stylish users the ‘Face of April’.

London boy, Diogo Barradas and blogger, Imogen De Souza were crowned the winners at a celebratory bash attended by Shopcade’s star-studded Style Council judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar.

Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.

Inaugural Style Battle Launch Party
DJ and model Vogue Williams spinning the tunes
Inaugural Style Battle Launch Party
Shopcade’s Style Battle Winners of the Face of April – Immogen de Souza & Diogo Barradas
Inaugural Style Battle Launch Party
Model and blogger Ashley James from Made in Chelsea
Inaugural Style Battle Launch Party
April Style Battle finalists

Vogue Williams played a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.

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Shopcade’s April Style Battle Party Sponsored by Malibu

 

 

Want to go behind the scenes of April’s Style Battle? Of course you do! Check out our awesome video below and don’t forget to leave a comment! Enjoy x

Style Battle: Meet the Style Council…

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Style Battle: Meet the Council!

Unless you have been living under a rock the past week, you can’t have failed to notice that our Style Battle competition has officially kicked off!

We’ve recruited some of the most influential people in fashion to sit on our style council and find the ‘Face of April’, but how much do you really know about the people you need to impress?

Here’s our insider rundown on our amazing style council for April’s Style Battle…

 

04-vogueVogue Williams

Who is she? An Irish model, DJ and TV presenter, Vogue has DJ’d at some of the biggest festivals in the world, including Oxygen Festival and Europe’s biggest private party, The Trinity Ball. She’s also appeared as a contestant on Dancing with the Stars in 2011.

Did you know? She’s married to musician Brian McFadden and last year starred alongside him in the TV show ‘Stepping Out’. Aww.

 

05-leeLee Stafford

Who is he? Are you kidding? This is THE Lee Stafford, celebrity stylist and all around hairdressing legend.Chances are you will have used his amazing range of products at some point in your life, or gazed adoringly at a celeb whose hair he will have coiffed.

Did you know? Lee has starred in his own TV series, The Hairdresser, and hosts the annual BBC TV Children in Need charity telethon, Celebrity Scissorhands.

 

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Let The Style Battle Commence: Post your Look to win!

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Photo Credit |  voteforparty.tumblr‎

OK, so we have exciting, no scrap that, we have AWESOME news Shopcaders… Style Battle has officially kicked off! YAY.
So what’s the scoop on the hottest new thing to hit Shopcade? Well, it’s a pretty easy ask! Simply post your fave fashion look on the app using our look button for a chance to win some mega prizes.

And when we say mega, we mean seriously cool. We have joined forces with the fashion industry’s most influential insiders to judge the best look overall.

The winner will not only get their own professional photoshoot, they will also be featured in leading independent fashion and culture magazine, WEARECOLLISION and gain entry to the VIP Style Battle party on 16th April. We know, we told you it was good!

So, more on the Style Council… just who will be sitting on the judging panel? Well check this line up out and prepare to scream pretty damn loud…

  • 01-kahmarl
  • 02-nik
  • 03-ada
  • 04-vogue
  • 05-ashley
  • 05-lee
  • 06-ella
  • 06-rebekah
  • 07-janan
  • 08-sam
  • 09-nathalie

We know, we know we have totally outdone ourselves this time ;-)The only question left is… what the heck are you still reading this for? Get posting your look now! Not got the app yet? No problem, simply click the buttons below to download.

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For all the nuts and bolts of our fabulous competition check the T&C’s here! (Dull, but totes necessary!)

LFW Day 3: Catwalk Round Up

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Finally, a dry day @LFW and a welcome rest bite for my poor frozen hands (glove-less for two days and actually blue at one point) blistered feet (new shoes, pretty but really not practical) and a soaked parka which didn’t ever seem to dry out! Yes, traumas (slightly over dramatic, I’ll admit ;-)) have been faced at Somerset House, but today was the day when the sun shone and we welcomed more fashionistas aboard the party bus. Woo!

The day kicked off in style with the lovey Fran from MIC popping on board, rocking a printed short suit from ASOS complete with killer ankle boots from New Look and designer specs, looking every inch the celeb fashionista; toned, tanned and just plain gorgeous.

Next up we had the fab Electra Formosa and Ella Catliff founder of La Petite Anglaise giving us all a lesson in how to do fashion week chic. Ella rocked top to toe Mulberry (there was serious lusting after her Willow tote) whilst Electra gave us grown up grunge in her all black outfit complete with orange pop colour nails.

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