Presenting Style Council Judge… Sarah Ashcroft!



 Photo Credit: @sarahhashcroft

We have a big old #fblogger crush on Sarah Ashcroft AKA That Pommie Girl right now! Judge on our illustrious Style Council for the August #StyleBattle she will be casting her expert eye over all your fashionable looks this month.

We took our stylish Style Council member to STK on The Strand for a delicious menu off mini burgers, triple cooked truffle chips (yes these do exist!) and macaroni cheese to get the lowdown of a day in the life of a fashion blogger!

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If only we could eat this everyday!

What have you been up to this week?

Last night I went to a Motel Vintage event at The Clapham Grand with a smaller group of bloggers to talk all things vintage, which was super fun! And tomorrow I’m heading to Birmingham to have a meeting for My Bandage Dress for whom I’m their ambassador.

What’s your most have accessory ATM?

I’m loving my Selfie Stick that Pretty Little Thing recently gave to me – it makes selfie life so much easier!

What’s next for you?

Well I’ve never been to London Fashion Week and this year I am really looking at going as there’s so many designers I admire! I really love Sophia Webster & would be so excited to head to her London Fashion Week event, so we shall see!


Check out Sarah’s newly released vlog below about her week out and about, including her date with us, plus her involvement with #StyleBattle and all the goodies from The Designer Store we sent her in our exclusive blogger box!


For the full lowdown, check out Sarah’s offish YouTube page here and see the vlog in its entirety! Also, want to know more about the pieces we sent her? Click the links in the description to find out more! 

Shopcade Store Quick 5 Mins With…DIY Nails!

Photo Credit: DIY Nails

We’re huge DIY Nails fans here @Shopcade HQ and are mega proud to have Tammy and her nail creations on sale on our Shopcade Store! We thought it was high time to meet the face behind the brand and grab a quick five mins with the lady herself on her fave designs, who her customer base is and of course, the hottest nail trends for summer!

Hey Tammy! What made you start DIY Nails?

I studied Clothing Design and Technology at uni, but after getting super into nail art while I was writing my dissertation (don’t worry I managed to get a 1st class honours even with all that nail painting!) I found myself running pop-up nail art bars at vintage fairs/boutiques and selling hand painted false nails on Etsy in my spare time. After hearing girls say “I wish I could do nail art but I’m rubbish” or “I just don’t have the time or patience” time and time again I noticed a gap in the market for a fun, quirky and easy to apply nail art product that girls like my friends, who were more into fashion than nails, would buy. Nail wraps were dominating the market, nail pens require a lot of skill and nail stampers and stencils are quite tricky to use, so I decided to re-vamp the old school nail decal. Nail decals have been around for years but they were mostly tacky flowers, patterns and hideous copies of cartoon characters that cost 99p and took two weeks to ship from China, so I was like “let’s make these cool”, and here I am two years later!

What is your favourite design from your collection available on Shopcade Store?

Aw I’m going to say the Betty decals because who doesn’t love Betty! She’s my little french bulldog sidekick and she has the cutest, smooshy face in the world. I love that they’re one of the best sellers across all of our outlets, she gets extra treats for that.

What nail art trends do you think are going to be huge this summer?

Everyone’s going to be wearing our decals…watch this space! Other than that, I’ve seen a huge rise in special effect topcoats this year. NCLA’s “I like it on Top” Holographic topcoats, Nails Inc’s “Floral” range and of course, good old matte topcoats will be really big. Luckily these all work amazingly with our products too.


CALLING ALL BLOGGERS! Want to win a £150 gift card?



ATTENTION ALL BLOGGERS! For a few days only, we are giving away £10 Shopcade Store gift cards for every blog post written about the Shopcade Store!

If that wasn’t enough, you could also be in with a chance of winning tickets to our exclusive VIP Style Battle party taking place next week, plus a £150 gift card too! Wow, we really do spoil you guys!

All you have to do is what you do best… blog! Just write about the Shopcade Store and pick a product/brand to review and you will automatically receive a £10 gift card. Simply email forwarding your blog URL and she’ll get right back to you.

Just by blogging about us, you are entered into a prize draw to win a £150 gift card for the store, plus VIP entry to our Style Battle party in central London and a feature on our blog too.

The Shopcade Store is home to some of the newest and up-and-coming designers and brands that we love. We’re scoured the web to bring you the best handpicked items that we know you’ll love too. Brands include accessory queens Finchittida Finch, nail art supremo DIY Nails and illustrator extrondonaire LOTA just to name a few!

We’ve chosen our favourite products from the store in our Top Pick list so why not check this out for inspiration to get you started? Visit the Shopcade Store now.

Better be quick! This competition ends on 15th April 2014, so get typing bloggers and and don’t miss out!