Amber Atherton’s London Fashion Week Diary: Round Up

on
Amber Atherton London Fashion Week Diary Day 5
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her experience at London Fashion Week: Day 1, Day 2, Day 3, Day 4 & Day 5

“It’s all about the creativity, innovation, and fun”, says Amber Atherton about London Fashion Week, “as Britain’s biggest fashion event has come to an end”. We couldn’t agree more!

LFW Special

As I bumped into Markus Lupfer on the bus the day after LFW madness had ended, we pondered the success of the week and the promise of Paris! Highlights for me this LFW were definitely Fashion East, ASHISH, Anya Hindmarch, SISTER by Sibling, Simone Rocha, and Sophia Webster Shoes. Another important thing was the abundance of digital led creativity, especially from brands like Burberry and Anya Hindmarch; I also know everyone was regularly checking the #lfw hashtag at My Flash Trash HQ!

As I started packing for Milan with another fashion adventure beginning, I couldn’t help but smile at all the British charm, talent, and true English rock ‘n’ roll fun that’s gone down over the last week.

Check out my LFW inspired list to look fabulous next season!






 

Amber Atherton’s London Fashion Week Diary: Day 4

on
Amber Atherton London Fashion Week Diary Day 4
Amber Atherton

 

Name: Amber Atherton

Shopcade: www.shopcade.com/amberatherton

Check out Amber’s Interview and her first couple of days at London Fashion Week: Day 1, Day 2 and Day 3

 

Forget diamonds. A girl’s best friend during London Fashion Week is none other than shoes that can support her in all her activities: from catwalking to dancing at the after-show parties!

 

 

LFW Special

Traffic – what can you do about that little old thing that causes you to miss fashion shows? Either way, good old livestreaming made sure I still caught the KTZ show. I love the element of music and sheer attitude that always runs through this label’s collections. After a quick coffee I headed into the courtyard to check out the Rock Vault that featured some amazing jewellery designers and the new pop up shop which has super cute bits and bobs.

Home to change my Nicholas Kirkwoods for some mega Terry de Haviland heels for my best friend, model, and poet Greta Bellamacina’s birthday dinner. After a wonderful dinner party, we headed out to the Serpentine for the event of Diesel that had invited mega babe Aluna (and George) for a live set. Dancing till dawn, the much needed shoe change to Nike high-tops meant that day 4 of London Fashion Week had the most shoe changes in a single day!

Amber Atherton London Fashion Week Diary Day 4
Get Amber’s Day 4 Look Below






Our Fashion Week Diary: Street Spotted

on

With Fashion Week well under way, we’ve been asking you (our street style fashionistas) about your favourite trends and inspiration for next season.

Click on the pictures to take a look at the answers.

Fashion Week - Wear It Like MollyFashion Week - Wear It Like MatthieuFashion Week - Wear It Like SallyFashion Week - Wear It Like Samuel

 

 

 

 

 


Molly

Q: Define your style in one word (or two…)

A: Boho chic

Q: Who’s your style icon?

A: Kate Bosworth

Q: What’s your fail-safe piece of clothing?

A: Vintage boots and a simple tee

Q: What colour will you be seen in this season?

A: Black






Matthieu

Q: Define your style in one word (or two…)

A: Vintage

Q: Who’s your style icon?

A: Roger Moore

Q: What’s your fail-safe piece of clothing/accessory?

A: Brown vintage bag

Q: What colour will you be seen in this season?

A: Pea green







Sally

Q: Define your style in one word (or two…)

A: Preppy boho

Q: What’s your fail-safe piece of clothing?

A: Navy trousers

Q: What colour will you be seen in this season?

A: Navy blue







Samuel

Q: Define your style in one word (or two…)

A: Sartorial

Q: Who’s your style icon?

A: Dan Rookwood

Q: What’s your fail-safe piece of clothing?

A: Denim jacket

Q: What colour will you be seen in this season?

A: Winter pastels







 

 

The Confessional Diary of an Intern [Part 1]

on

Introducing… me!

Not only am I the youngest in the office, I’m also the newbie. I’m the Editorial and Marketing Assistant here at Shopcade. But you can call me Adam if you like.

This is my first ‘proper’ job – something 9-5, with actual work to take home with me and have a flick-through. It was a scary proposition at first, but now, it’s a barrel of laughs, and I’m loving every second of it.

Tips to make it as a start-up Intern at Shopcade

So what made me stand out from the crowd originally? Well, as my (lovely, clever, brilliant and wonderful) boss will tell you, it was the fact my initial email made her laugh. It might not seem like a lot, but be yourself when you apply for jobs. Why lie when they’ll find you out, anyway?

We’re a social shopping app, and because we’re a start-up we’re also fast-paced, so things change quicker than you can say ‘this is mental’. It’s an absolute whirlwind, so you have to be prepared to stop everything you’re doing, go spend half an hour compiling social media spreadsheets, or taking note of the shopping trends from our users, before finishing what you started.  It’s kind of fun when you’ve got a brain like a sieve, though.

But, if your head does turn to mush halfway through the working week, make sure you write everything down. Keep a list of things you’ve done and things you’re doing, and make sure the world knows about them. I’ve been doing it over the last few weeks and it’s an absolute Godsend. Since I’ve been here I’ve been working on our Easter campaign – where we’ve done competitions with Hotel Chocolat (one of the many chocolate brands on Shopcade), and exclusive deals with brands such as Liberty and Interflora – and there’s so much to remember that it’s easy to lose track. If you don’t keep a list, you’ll completely forget what needs to be done and you’ll start thinking you’ve lost your marbles. Which has happened to me on three different occasions, already.

How to make yourself invaluable

Interning may only be perceived as a short-term thing, but having only been here for just over a fortnight, I already feel part of the team. My little desk in the corner is already filled with bits that make up me – newspapers, notebooks and iPads, a massive Shopcade logo, plus an old bottle of Powerade and a list of places to go in Portugal I was given in a restaurant. Don’t ask.

But you’ve got to be willing to do things that will help everyone else out. It doesn’t necessarily mean taking the coffee order, but offering to do the jobs that others don’t have time for endears you to the whole team. Just add it to your ‘To Do’ list, and crack on when you have a second. Even though I’m mainly working for the marketing and editorial teams I’ve also helped out the commercial team. Being eager to try new things and to learn is a sure-fire way of making sure people appreciate what you do in the office, and it also ensures you’re an integral member of the team.

One of the most important things I’ve learned so far is to use your initiative and learn. Don’t be the guy who has to be told to do everything, and then does a lacklustre job. Yes, do what you’re told to do, but if you have a brilliant idea and everyone else is glued to their keyboards, plan it, write it down and then suggest it later. It doesn’t cost anything to use your noggin occasionally. Our big summer campaign has been designed around an idea I had in the middle of the night. Yes, I do indeed dream about Shopcade, but it has its benefits … and it’s kind of cool that even though I’ve only just started here that my ideas are not only being taken seriously, but they’re being implemented too. That’s what I like about Shopcade – everyone’s ideas are valued.

I’m very much a believer of fate, and this role obviously happened to me for a reason, so take it in your stride and love every minute of it. Even if the communal Spotify playlist does your head in. (Elton John and Kiki Dee – I’m looking at you.)