Boohoo’s StyleFix Editor Talks Top Trends For Summer

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We have nothing but mega love for Boohoo here at Shopcade HQ, so we were pretty chuffed to land a quick Q&A with the lovely Emma, Boohoo’s Stylefix Editor (yes that is her in our lovely circle of fame above!) to talk all about the upcoming trends for the season ahead. Check out her must have festival buys below…

Hey Emma! So spill, what do you think are the top trends for SS14, and which ones are your faves? 

The catwalk saw a heavy sports influence in embellished sweats and athletic looking socks with sandals. Each season we see sport done in a different way and this spring it’s better than ever. Metallics are a huge trend at the moment, because nothing looks as mesmerising as a glittering metallic piece on a hot summer’s day, from skirts and dresses to clutch bags, this is one for all you magpies out there.

Eastern inspired and flowing with tassels, the Dolce and Gabbana show was something to behold too. Come summer everything gets a little more relaxed and bohemian and this collection transports you to faraway shores. A key piece is the tasselled bag, invest now and team with sheer layers to get the look. Pastels are an obvious spring trend, but I personally can’t get enough. Christopher Kane sent pastel drenched models in midi skirts and sweatshirts down his runway and it was one of my favourite SS14 shows.

Which celeb is nailing it right now style wise? 

One celeb that never fails to inspire me is Solange Knowles,  she always gets it right. We could all steal a little of her style! The bright colours, the bold lipsticks, the clashing prints; she’s not afraid to mix it up and stand out. And with summer just around the corner, she’s the perfect celeb to look to.

If we were going to pick one essential to have in our wardrobe, what should it be?

For me, it’s all about a simple black midi dress. I have a couple, from cami and high neck styles to midi t-shirt dresses. Such a simple piece can be styled so many different ways by mixing it with different jackets, accessories and shoes. Buy one and you’ll wonder what you ever did without it!

Festival season has just kicked off- what are some tips to be best dressed at the fest?

Festivals are all about having fun, and it all starts with fashion! So don’t be afraid to stand out, they’re the perfect place to experiment with bright colours, loud accessories and quirky sunglasses. If you’re feeling bold test out henna tattoos and body embellishments like Kendall Jenner did at this year’s Coachella festival – we totally loved her look!

And never leave without packing layers, wellies and something waterproof, it is NOT about getting caught out by the weather!

How To Do The Heidi Braid

Heidi Braid Style| Photo Credits: Pinterest

It’s that time again! This week star curator, Polina Berdos shows us how to do a Heidi hair braid worthy of Coachella! Follow her easy step by step video tutorial below to get the look we saw everywhere on the AW14 catwalks in February. 

Over to you, Polina…

“I decided to try something soft and pretty, but I definitely wanted something beyond the usual braid or bun. Heidi braids have been a go-to style lately.They’re easy, keep your hair out of your face, and are relatively painless. I did these kind of fast, but they can be as messy or as sleek as you would like.

The style looks much more complicated than it really is and it’s a great new way to style your hair if it is shoulder-length or longer. You can clip in a couple of extensions if you need to add more volume or length.

Bobby pins are the secret to making this hair-do. Don’t be afraid to use a lot of bobby pins, they will help you to secure your braids.

For this style you will need: A comb, bobby pins, hair bands and some hairspray, all of which can be found in my Shopcade list. Have fun!”

Love Polina’s tutorials? Check out her blog for more inspo here!