Inspired by London Fashion Week


London Fashion Week A/W 2013 (LFW) is hitting the catwalks tomorrow and as top models strut the latest trends from some of the biggest fashion houses, we thought now is the time to hear from our very own Shopcade fashion experts.

Shopcade decided to ask three of our very own fashionistas what particular brands they’re loving for London Fashion Week and to give us some style tips of their own…


Fashionista No.1: Hannah Phillips from BANGS

I chose Harrods because… 
Harrods is classically lavish and reflects on the British style.

The trends you’ll see me in this Spring/Summer are…
I love the black and white monochrome that’s storming the catwalk for Spring/Summer 2013, whether it be vertical or horizontal stripes or block colors – it’s going to be huge this season!

The product I love most on Shopcade for LFW this February is…
It’s quite hard to choose just one product from Shopcade, but this Skull Padlock Yellow Clutch Bag by Alexander McQueen is to die for and works really well with this Asymmetric Leather Jacket!

See my full Harrods Wishlist here.


Fashionista No.2: Nathalie Bishop from NO NO COCO

I am loving Miss Selfridge because…
Miss Selfridgeis really good at interpreting catwalk trends. The vintage style collections are always really nice too so I chose the brand as it is always one of my go-to shops for interpreting trends on a reasonable budget.

The trends you’ll see me in this Spring/Summer are…
London Fashion Week kicks off on Friday 15th and I am so excited for it all. Every season it’s always really fun to see what big trends are going to emerge. This summer I am going to be wearing a lot of monochrome a la Louis Vuitton either that or a whole lot of blue and pink.

The product I love most on Shopcade for LFW this February is…
I’ve got a few favorites on Shopcade at the moment and have added them all to my feed. My absolute favorite is Acne‘s Intarsia Knit Dillard Jumper, I would wear it everyday!

See my full Miss Selfridge Wishlist Here.


Fashionista No.3: Natasha Footman from GIRL IN THE LENS

I chose Reiss because…
Reiss is a fantastic shop for getting staple pieces to hit all the key trends. Monochrome is all the rage this season, and Reiss have some fantastic basics that will be great for building black and white outfits, but I’m also loving the other trends, such as metal accessories, florals, oriental patterns, geometry and mannish silhouettes. Plus, the great thing about this season’s trends is that they can all be mixed and matched.

The trends you’ll see me in this Spring/Summer are…
LFW has yet to kick off this season, but from last season’s runways it was all about sheer whites for me. So elegant and chic, but with a real modern feel. As seen on Dion Lee and Christopher Kane.

The product I love most on Shopcade for LFW this February is…
As it’s looking to stay cold, a simple white jumper like this one from Reiss is a must. It’s pieces like this that you can build multiple outfits around. I’d layer this jumper over a black maxi and team with a small cross-body bag for a chic fashion week look, and the next day pair it with ripped boyfriend jeans, pointed-toe heels and a clutch. Plus, it’s a fantastic piece for everyday wear too with skinny jeans and boots!

See my full Reiss Wishlist here.

For More LFW Trends And Inspiration Click Here

Watch Rebecca Minkoff NYFW Catwalk Live On Shopcade


Join Shopcade in kicking off New York Fashion Week with Rebecca Minkoff’s SS13 catwalk, live from New York Fashion Week today.

At 3pm EST / 8pm GMT a dazzling show of 60s and 70s inspired trends will be strutting their stuff down the runway. Shopcade will be looking out for key pieces such as chic, cropped jackets, floral prints and sheer fabrics.

Inspired by American photographer Slim Aarons, Minkoff captures the confidence and luxury of a socialite lifestyle with ease. Making us believe: Perhaps I can all pull off that print pant suit after all?

Woven fabrics will also be making an appearance following Minkoff’s theme of late 60s glamour as inspiration. The wearable but striking collection promises to give every fashion fan something to get excited about as Minkoff manages to pull together a diverse and transitional wardrobe.

Will you be front-row for the catwalk live stream? We know we will!


Shop for Rebecca Minkoff fashion and accessories now on Shopcade!


Exclusive interview with catwalk model Irra Ariella Khi


Irra Ariella Khi has been a model since she was 14 years old and has featured in campaigns for big brands such as Selfridges, Tom Ford and L’Oreal.

Irra is also a successful catwalk model, and has strutted her stuff for Guess and Gai Mattiolo.

To celebrate the launch of London Fashion Week, Irra gives us an exclusive insight into what it’s like to be a model.

How did you get into modelling?
I was scouted outside Oxford Circus station then lost the agent’s card on the way back to university. But it gave me enough confidence to go to agency open calls and I got signed in London a week later, and in Milan a few years after.

What’s a typical day like when you’re on a shoot?
Normally you would get on set very early, you’d have clean hair, no make up, and be very sleepy – and that’s OK because for the next 3-4 hours, someone is going to create an entire image using you as a base.

You’ll be with hair and makeup people, and with the stylist who picks out outfits for the shoot. The photographer together with the client would have put together an image they want to create – and my job is to make it work for a photograph, to move at the right angles and to present the clothes in a fitting way. You end up taking several hundred photos while playing dress up – fantastic fun!

Being a model seems incredibly glamorous – could you share one of your highlights?
The highlights for me are not glamour but pure admiration of somebody’s raw talent  – for example being next to Tom Ford as he’s launching his cosmetics to world press … I felt so lucky to get the job! Most models are so used to seeing flashing lights and celebrities so it doesn’t really faze us, its just part of the job. Of course it’s nice to get the odd glamorous gift from a shoot, but what you see in a photo takes a long time to create – there’s a big brilliant team behind you: they make you look much more glamorous than you feel!


You’re working in London Fashion Week. What’s it like backstage at the shows?
Everything is fairly hectic and colourful: there’s rails of clothing being wheeled around and behind them you see lights around makeup mirrors and the models lining up to try things on. There’s a schedule pinned up on the wall, and everyone is buzzing with anticipation and excitement – it’s all leading up to that moment when you’re about to step onto the runway. There’s always several backstage photographers with flashlights going off, and hairspray clouds flying everywhere!

What items could you not live without?

  • My modelling portfolio and Kirkwood heels for castings
  • Scholl gel inserts for shoes as you never know what size you’ll get to wear,
  • Tangle Teezer to save me from back combing and beehives,
  • QuickThinking No7 face wipes, to save me from looking like a vampire on the tube home from a job
  • iPod and iBooks as there’s lots of waiting around on castings and backstage

If you weren’t a model what would you do instead?
Produce films to explore all the hard work and real talent that goes into fashion. I prefer to focus on up-and-coming designers, and do in depth edgy interviews. I founded SoulOfFashion TV

How do you manage to combine being a mother with your job?
It’s fairly challenging, just last week I couldn’t get a babysitter so turned up on set with my daughter! Thankfully she is a very relaxed baby and everyone in the team loved her smiling at them. She likes being on set – we have just done our first photo shoot together for Philips, and have been asked to come back to shoot a video for the campaign next week. I’ve been lucky to have great support from my agencies – both agents in Milan and London have kept me on the books for flexible working hours, and even offered to babysit while I’m on castings.

What advice would you give to anyone wanting to break into modelling or the fashion world?

  1. Invest in yourself – look after your skin, hair and body!
  2. Have a friend take some pictures and get some experience doing free fashion shoots or shows to build up your confidence
  3. Get some professional advice – ask agents for feedback even if they don’t sign you. Check out agency open calls and hopefully get professional representation!

Want to know even more?

Check out Irra’s Shopacde and her blog.