Fashion Stylist Q&A: Lizzy Gardner

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Stylist and art director Lizzy Gardner is always looking for inspiration in beautiful or unusual images, that she then tries to develop into concepts that reflect the trends of the past and the present. Having gone from catwalk styling to editorial fashion shoots, Lizzy also brings her journalistic experience on board when it comes to offering advice on style. Something that definitely comes in handy when you need to tell women to be less impulse shoppers (we are all guilty and you know it)!

Fashion Stylist Q&A: Lizzy Gardner

How do you come up with concepts for photo shoots?
Ideas come to me all day, often when I’m doing the most mundane of tasks. I surround myself with things that inspire me, and collect images I find beautiful or unusual. Ideas need to be developed to turn them into concepts and in turn concepts and having an appreciation of both past and current fashion trends and genres is important.

What’s the biggest mistake women make when getting dressed?
I think it starts before they get dressed! The biggest mistake women make is impulse shopping (of which I am totally guilty of)… sometimes we need to stop and visualise the whole outfit before buying that totally on trend piece that will probably still be hanging in our wardrobes the following year with the tags still attached. And learning what suits you rather than following every trend.

Which strategy is best according to you: investing in some quality, yet expensive, staples or spending on cheaper items for a more diverse look?
This totally depends on the individual and their style. For me it’s a bit of both, having a few key, high quality pieces that have longevity and that can be updated with less expensive items. Blazers are my splurge staple – they go with just about everything.





What are the things that you look for when purchasing clothes and accessories?
I know what suits me, so it’s more of a case of me knowing what to avoid. I tend to buy whole outfits or items that will go with separates I already have. I like tailoring to be lined, otherwise it can look cheap. Accessories – I think you can never have enough!

If you could press a button and control everyone’s taste, what would you make people wear?
Why would I do that, the world would be a dull place! Although, I would like to press a button and stop people wearing ass showing denim cutoff shorts – get over it!

Define your style in a few words…
Feminine, emerging, balanced.

What’s your failsafe fashion piece this season?
The pencil skirt – worn edgy with a luxe tee and flats for the day, or dressed up with stilettos and a cami for the evening.





What’s your colour for this season and why?
Orange, it’s the new red!

How has your taste evolved over the years?
My style has evolved as I have learnt what suits me. Also having the confidence to push the boundaries, pairing things that ordinarily you wouldn’t think would go together, but somehow work. Fashion moves too fast to have regrets.

What’s the one thing that you are waiting patiently from a fashion designer to come up with?
I think we’re all waiting on the dress that will make us look like we’ve lost 7lbs. So maybe illusion dresses!

Fashion Week Special

Do you have a favourite designer and why?
Phoebe Philo for a number of reasons: her work ethic is something that resonates with my own (she is a self-proclaimed control-freak who is passionate about what she does). She single-handedly turned around the fortunes of the French fashion house, Celine. And the British designer’s clean, stripped back signature is oh so covetable.

Which city has the best fashion week and why?
London, of course. Burberry Prorsum, Mary Katrantzou, Christopher Kane, Erdem, Unique, Mulberry, Manolo Blahnik, Vivienne Westwood, Tom Ford – need I say more?!

Which trend were you happy to see back on the catwalks for FW13?
Stilettos – I’m so over platform soles. To me, stilettos will always be the epitome of timeless style.

Who is the most stylish celebrity according to you right now?
Carine Roitfeld – it’s hard to look as effortlessly stylish as she does; it’s not something that can be taught. Her look is sexy but not in an overly obvious way, you just want to be in her gang!






Name: Lizzy Gardner
Website link: www.lizzygardner.com
Shopcade: https://www.shopcade.com/lizzygardner

Fashion Stylist Q&A: Temporary Secretary

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From presenting quirky, fun jewellery to featuring a somewhat grumpy (but definitely adorable) cat named Oscar, Sarah’s fashion and beauty blog offers an inspiring, fashionable adventure to all of us. Voted ‘best fashion blog’ by Look Magazine, Temporary:Secretary has a dash of humour and a light-heartedness that bonds well with the abundance of great style and beauty tips that can be found there. We managed to pick Sarah’s brain and learn about her favourite trends, style icons, and her love affair with New York!

Fashion Stylist Q&A: Temporary Secretary
How long are you planning to be a Temporary Secretary?
I’d love to be blogging for as long as I can! In which case, I should probably start considering about changing my blog name to “Permanent Secretary”.

Aliens invade the planet and you need to convince them to spare your blog. What do you say to them?
I’d walk up to them and say “Let’s do a make over! My main thrill in life is a makeover” and if they don’t get the Clueless reference, then sorry, you can’t sit with us…

What’s the funniest email or comment you have received from a reader?
I get very lovely emails and messages from readers. The weirdest email was from a brand who wanted me to write about them. They didn’t do anything bad, and they were also very wonderful people, it was just bad targeting. I won’t name them, but basically they sold things like gimp masks and whips. Nothing wrong with that at all, it’s just not really my kind of thing!

If your cat Oscar could speak, what would he say about the world of fashion? Is there a rivalry between him and Karl Lagerfeld’s cat?
I’m not sure if there’s rivalry between him and Karl Lagerfeld’s cat, but he sure is jealous of Grumpy Cat. I think Oscar and Grumpy could potentially be BFF’s. They would get together and laugh at how silly fashion is.

Fashion Stylist Q&A: Temporary Secretary - Oscar
What is the best and the worst part of being a blogger?
Best part is being interviewed by Shopcade, of course! :) My favourite part of being a blogger is getting to know the community, and even working with a few of the bloggers. I also love working with brands who are clued up on how blogs work. My blog is like my baby and what I put on there will ultimately reflect me as a person so I’m precious with who I work with and what content I create. Only the best will do for my wonderful readers! Nothing really stands out enough to make me mention a worst part of being a blogger. Probably the negativity that surrounds the community from people who don’t quite get it.

Define your style in a few words…
I don’t put that much effort into my outfits, I don’t make it a point to be a certain way. As long as it is smart and presentable, then I’m happy. I used to think that I had a pretty normal sense of style, but then when people comment on things I wear by saying such things like “that skirt… my grandma would wear it”, I do wonder where I’m going wrong!

Who’s your style icon?
Kate Middleton and Zooey Deschanel.

What’s your failsafe fashion piece this season?
A trench coat. Classically British!





What’s your colour for this season? I like all the red tartan I’m seeing this season!

Fashion Week Special

Milan, London, Paris or New York for a Fashion Week?
New York – the best city in the world for EVERYTHING!

Let’s say you are a DJ for a catwalk show, what is your ideal soundtrack?
SleepyHead by Passion Pit. It was used on the catwalk at Graduate Fashion Week a couple of years ago and it was so good. Goose pimples and everything!

Who is your favourite street style photographer?
I don’t know any other than the popular “mainstream” ones. When I first started to read blogs, all I read were street style ones. Now I only read personal style/fashion blogs. I get more style inspiration for them.

What’s the one trend that you really don’t want to see again on the catwalks?
I’m open to all, but I don’t really like anything furry.






Name: Sarah W (a.k.a. Temporary:Secretary)
Blog link: http://www.temporary-secretary.blogspot.com
Shopcade: www.shopcade.com/temporarysecretary

Shopcade Giveaway: YouNow Double Whammy

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This Sunday we have a YouNow double whammy coming up where you could win an iPhone 5S AND an iPad Mini!

YouNow Show Number 1:

Shopcade Giveaway: YouNow Double Whammy
Win an iPhone 5S with Alfie Deyes during his Shopcade Live Giveaway on Sunday, September 29th at 2pm EST / 7pm BST on younow.com/pointlessblog!

To enter, you must:


YouNow Show Number 2:

Shopcade Giveaway: YouNow Double Whammy - Lamarr Wilson

We all know how much you love iPad Minis so Lamarr Wilson will be giving one away during his Shopcade Live Giveaway on Sunday, September 29th at 3pm EST / 8pm BST on younow.com/spotlight (straight after Alfie’s show!)

To enter you must:

Best of luck! :)

How To ‘Add’ It!

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A major breakthrough has occurred at Shopcade HQ. It’s a revelation! A significant moment in history! A tremendous concept! A ginormous idea! And it’s right here at your fingertips. What am I talking about, you say? Well, Shopcadeis pleased to let you in on a little secret…

…we now have an ‘Add’ button!

Yes. You can now add products from any website/retailer that is currently not on Shopcade.

Adding products lets you create lists of everything you want from across the world! Bring all of your favorite items to one place on Shopcade and share with your friends and family. Show off your trendsetting capabilities by being first to add something and earn points when others add your products too! It’s a great way to explore, discover and unfold the possibilities of shopping!

You may be thinking “this is going to be as easy as finding a cure to the common cold”, but fear not! All you need to do is simply *click*.

So what do you do?

1. Just click the ‘Add’ button on the Homepage

2. Search the product you would like to add on the retailer’s site and copy the URL (located in the address bar).

3. Paste the copied URL in the ‘Paste product link’ box and click ‘Get Details’.

4. Shopcade will automatically find the product for you! If the details of the product are wrong/blank then fill these in (e.g. name of product, brand, price…). You can also attach the product to a category on Shopcade or even to one of your own lists!

5. Click ‘Add’ and the product will be added to Shopcade.com! You will find it on Your Shopcade or in the category where you placed it.

It’s as easy as that! (It really is that simple)

Adding products is a great way to discover and share new items on Shopcade. The ‘Add’ button opens a portal to a new shopping adventure and you’re able to take others with you! So jump on the ‘Add’ Button Express and start exploring now! Next stop: Shopville! Choo-choo-choose whatever you want, sharing is caring after all.