From presenting quirky, fun jewellery to featuring a somewhat grumpy (but definitely adorable) cat named Oscar, Sarah’s fashion and beauty blog offers an inspiring, fashionable adventure to all of us. Voted ‘best fashion blog’ by Look Magazine, Temporary:Secretary has a dash of humour and a light-heartedness that bonds well with the abundance of great style and beauty tips that can be found there. We managed to pick Sarah’s brain and learn about her favourite trends, style icons, and her love affair with New York!
How long are you planning to be a Temporary Secretary?
I’d love to be blogging for as long as I can! In which case, I should probably start considering about changing my blog name to “Permanent Secretary”.
Aliens invade the planet and you need to convince them to spare your blog. What do you say to them?
I’d walk up to them and say “Let’s do a make over! My main thrill in life is a makeover” and if they don’t get the Clueless reference, then sorry, you can’t sit with us…
What’s the funniest email or comment you have received from a reader?
I get very lovely emails and messages from readers. The weirdest email was from a brand who wanted me to write about them. They didn’t do anything bad, and they were also very wonderful people, it was just bad targeting. I won’t name them, but basically they sold things like gimp masks and whips. Nothing wrong with that at all, it’s just not really my kind of thing!
If your cat Oscar could speak, what would he say about the world of fashion? Is there a rivalry between him and Karl Lagerfeld’s cat?
I’m not sure if there’s rivalry between him and Karl Lagerfeld’s cat, but he sure is jealous of Grumpy Cat. I think Oscar and Grumpy could potentially be BFF’s. They would get together and laugh at how silly fashion is.
What is the best and the worst part of being a blogger?
Best part is being interviewed by Shopcade, of course! My favourite part of being a blogger is getting to know the community, and even working with a few of the bloggers. I also love working with brands who are clued up on how blogs work. My blog is like my baby and what I put on there will ultimately reflect me as a person so I’m precious with who I work with and what content I create. Only the best will do for my wonderful readers! Nothing really stands out enough to make me mention a worst part of being a blogger. Probably the negativity that surrounds the community from people who don’t quite get it.
Define your style in a few words…
I don’t put that much effort into my outfits, I don’t make it a point to be a certain way. As long as it is smart and presentable, then I’m happy. I used to think that I had a pretty normal sense of style, but then when people comment on things I wear by saying such things like “that skirt… my grandma would wear it”, I do wonder where I’m going wrong!
Who’s your style icon?
Kate Middleton and Zooey Deschanel.
What’s your failsafe fashion piece this season?
A trench coat. Classically British!
What’s your colour for this season? I like all the red tartan I’m seeing this season!
Fashion Week Special
Milan, London, Paris or New York for a Fashion Week?
New York – the best city in the world for EVERYTHING!
Let’s say you are a DJ for a catwalk show, what is your ideal soundtrack?
SleepyHead by Passion Pit. It was used on the catwalk at Graduate Fashion Week a couple of years ago and it was so good. Goose pimples and everything!
Who is your favourite street style photographer?
I don’t know any other than the popular “mainstream” ones. When I first started to read blogs, all I read were street style ones. Now I only read personal style/fashion blogs. I get more style inspiration for them.
What’s the one trend that you really don’t want to see again on the catwalks?
I’m open to all, but I don’t really like anything furry.
Name: Sarah W (a.k.a. Temporary:Secretary)
Blog link: http://www.temporary-secretary.blogspot.com