Meet Chloe, Fashion Union’s Fashion Buyer & Style Council Member!

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Fashion Union - chloe Millard

Chloe Millward is Fashion Union‘s fashion buyer so who better to be part of the Style Council, scouring the Shopcade app for the most stylish looks! Find out below what floats her style boat and what she can’t live without below!!

Do you look for your trends straight from the catwalk or elsewhere?

I look for trends via WGSN & catwalks firstly, the season prior for work but personally – blogs and Instagram are a great, easy platform to follow bloggers, stylists & designers all around the world on.

What trends, if any are you loving this season?

I’m feeling all 90’s this season so I’m loving the ‘high school dropout’ trend by day with my jumpsuits & oversize bombers and shoe boots, it’s such an easy comfy wear yet you still look sleek.

I love the ‘take me to the church trend’ by night because I like the sleek simplistic looks. I’m obsessed with bandaging & straps, lace, lots of black but with strong hair and dramatic smokey gothic make-up.

What’s on your shopping list this season?

This season a sleek coat is on my wish list – I fancy something tailored this year easy to take from day time at work to after work drinks. There’s some gorgeous co-ordinate sets and chunky cardi’s on my wish list to add to my wardrobe from Fashion Union to!

What do you think is the thing that makes people’s style really stand out?

I think it’s the uniqueness of how people put their outfits together not necessarily the individual items. Two people could wear the same top in a completely different way. I think style is the overall look – not just the clothing, it’s the hair and make-up too.

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How to Dress Like Rihanna

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RHIRHI

Photo Credits: Balmain | Addidas | Tumblr | Pinterest

When it comes to celeb style, there’s no doubt the Rihanna look is one of the most sought after in the world. It’s also one of the most difficult to master, purely for the fact that she always seems to be rocking a different look every time she’s caught on camera. Still, that hasn’t stopped us picking out the items she seems to love most and delivering them for you to enjoy!

Check out what you need below so you to can dress like Ri-Ri…

The Denims Have It

Getting the Rihanna look on your bottom half is probably the easiest part, because at least there’s some consistency here. If it’s shorts or trousers, it is always denims.

The shorts aren’t just shorts, either; we’re talking hot pants, which if they were any smaller would probably be banned! There are several options to explore when going for jeans, but boyfriend fits are a better option than the skinnies that you’d normally buy, if only because you get a little more room to manoeuvre and don’t feel like you’ve been stitched into them!

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Sneak Peek: SS14 Fashion Trends

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Photo Credits: Kinky Curly Fashionista | Andoni & Arantxa | Acne

Psst. Want to know a secret? We know what everyone is going to be wearing next season and what’s more, we’re going to let you in on it. Welcome to the Shopcade Style Insiders guide to SS14…

blog.image-ss14.1-101213-ukCool As Candy: Pastels made a surprise appearance this autumn (sold out M&S pink coat anyone?!) so if you have invested this season, nicely done, as this will carry you into spring in style! The hot new colours to invest in are cool mint, baby blue and mellow yellow. Burberry Prorsum owned this look on the runway- alongside their hot monochrome and spots came pastel perfection teamed with delicate lace. LOVE.

 

blog.image-ss14.3-101213-ukCheck On It: Miranda Priestly once said ‘Florals in spring… ground breaking’ so maybe the designers took note and decided to give us a new print to rock for SS14. Checks edged ahead in the style stakes in all four cities, banishing florals into second place. House of Holland’s checkerboard of hot pink, white and blue was fun, yet wearable (think small checked trousers, full skirts and checked shirts) whilst Balmain and Sister By Sibling also deserve a mention for their dropped hem and dolly mixture shift dresses respectively.

blog.image-ss14.2-101213-ukDenim Delight: Banish all thoughts of ill-fitting jeans and dodgy patchwork, because denim just went luxe. Bleached, dark, light, you name it the designers showed it! Ashish gave us frayed, relaxed and slouchy denim on his runway, whilst Holly Fulton’s cut out denim t-shirt is going straight on our lust list. Fitted light denim from Christopher Kane’s resort collection was a winner, whilst Chloe’s denim smock dress will look fab teamed with chunky sandals and oversized sunglasses come summer.

 

These are our top picks, but what are yours? Share with us your 2014 trend predictions below!

Images from Balmain | Instagram & Burberry Prorsum | Instagram