London Fashion Week SS15 Style Essentials!

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London Fashion Week SS15 is nearly upon us, so as the curtain falls on New York Fashion Week, the stylish among you need to be prepared for the mad dashes between shows, the constant achy feet and looking good on two hours sleep!

Luckily, we’re here to help! You will have seen our NYFW essentials list last week, and now it’s time to shift the focus to the fashion capital.

Here’s our LFW style essentials to make sure you stay fashionable and fabulous this season!

1. Statement iphone case: It used to be your bag which got people talking, but now technology has well and truly taken over. Let your phone do the talking this season with a slogan case to stand out from the crowd.

2. Colourful Trainers: Last season was all about the flat shoe, with just a hint of trainer, and this season it has fully taken over. You’re not anyone unless your sporting Nike Roshe’s or Adidas Originals @ LFW this year. Take note.

3. A Blanket Cape: The weather can be changeable, so the last thing you want is an oversized coat- however fashionable- making you look like a sweaty mess. Opt for the autumn cover up choice this season, a blanket, as seen on celebs and models alike.

4. A Watch: Sounds glaringly obvious, but a watch isn’t just a fashion accessory, it actually tells you the time as well! When your phone inevitably dies, this little beauty will make sure you don’t arrive anything more than fashionably late.

5. Wet wipes & antibacterial gel: Do you have any idea how dirty London is?! Exactly, these two items will be your savior each and every day as you hop between shows.

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What Do Your Shoes Say About You?!

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What Do Your Shoes Say About You?

We made it to Tuesday Shopcaders, rejoice! To celebrate this milestone, here’s another wonderfully insightful blog post. This time it’s all about which summer shoe you are!

Do you have all the traits of a Jelly Shoe- fashionable but fickle, or are you all about your ballet flats- stylish yet reliable? Find out below!

You are married to your Air Max: Hey, don’t be ashamed to be a trainer! They are enjoying a total fashion revolution right now, so whereas once upon a time, you wearing trainers was a sign that- A) you were a total gym bunny, committed to working out like a demon or B) not really bothered about looking good, it was all about comfort- now it’s a sign you are totally WITH it. Work it, girl.

You’re a Jelly Baby: You fashionista you! Jelly shoes are the shoe du jour of the summer, so you are right on the money with your footwear choice. We’re not exactly sure why they are so beloved; perhaps the fashion gods got so carried away with the 90s revival that they decided to make some of the ugliest shoes known to man (bar crocs) super trendy again. Go figure! Anyway, enough judgement. If you like them, then go for a glittery pair- this will at least make them in some way pretty!

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How to Get the Sporty Look on a Budget

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Sports Goes Luxe | Photo Credit: Tumblr/Pinterest

Once upon a time, the sports look was reserved for the likes of Sporty Spice (old school ref there) and was all about crop tops, tracksuits and trainers.

Now however, its a major trend with the designers and high street choosing to include it in their collections every season. Achieving the sports luxe vibe can be on the pricey side- Stella for Adidas for example- but here we show you how you can get the sporty look on a budget.

Forgetting What You Know

The first thing you need to do is forget everything you think you know about the sporty look. We’re not talking about full tracksuits and jackets that sports coaches wear when standing on the side lines. You don’t even have to have too much branded sportswear in your look if you’d prefer not to! For the sporty look, we’re thinking casual and airy, but dressed in such a way that if you had to go and play tennis or run around at the click of a finger, you’d be able to do so comfortably.

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