Fest Dressed: Cowboy, Americana, and Navajo – Three Trends to Try at SXSW

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It’s time to dust off our flower crowns, girls. (Wait, are those still a thing?) It’s festival season!!! Yes, you’ve heard right. Our favorite time of year is near. The time when winter becomes a distant memory and the spring and summer seasons are ushered with live music – and a lot of it.

SXSW, based in Austin, TX, kicks it off each year. The inaugural fest is different than the rest in that it’s spread throughout the entire town of Austin. There are no camp grounds or gates here, the ENTIRE town becomes a music fest. Aside from being encapsulated in tunes, you’ll also be inundated with some of the best tacos EV-ER. Just those two things alone should sell you.

The big question is, what do you wear to fit in at a fest located in the south? To put it simply, go west Well, west-ern. We recommend denim and navajo print with a splash of classic Americana. And, don’t forget the cowboy boots.

Here are the three festival fashion trends you’re going to want to try when heading to SXSW.

Yeeeehaww!

 

Cowboy

Channel your inner John Wayne (or Madonna circa her “Music” album phase) at the Austin-based fest. The idea is to pepper in a little of the trend – seen all over the NYFW runways – into your everyday wardrobe. Otherwise, you risk getting mistaken for a rodeo queen instead of a street style star. Don’t know about you but we prefer the latter. Achieve this with a fringe statement piece and a fun pair of western-ispired boots – those are the key

GET THE LOOK | Staring At Stars Suede Fringe Moto Jacket, $299, available at Urban Outfitters; Studded Cowboy Booties, $32.80, available at Forever 21; Sweet Jane Round Sunglasses, $16, available at Urban Outfitters; Obsessive Compulsive Cosmetics Lip Tar – Matte Kava Kava 0.33 oz, $18, available at Sephora

 

 

Navajo

By this point we’ve all embraced the navajo trend. If you haven’t this festival is the perfect time to get in the groove. Bold ladies, look for a wild kimono or poncho with the multicolored ethnic print to take your festival style to the next level. A little gun-shy about wearing a print so eye-catching? A big tote or satchel with the print will be exactly what you need to get you through the week in style. Ditch your dainty gems and play up the southwestern vibe with a chunky piece of turquoise on one of your baubles.

GET THE LOOK | Sunahara Malibu Medium Stone Turquoise Wrap Ring, $66, available at Shopbop; Billabong So Far Shoulder Bag, $58.95, available at Tactics; NARS Bronzing Powder Casino 0.28 oz, $38, available at Sephora; Rayban Yellow Gold-Plated Ultra Aviator Polarized Sunglasses, $520, available at Stylebop

 

 

Americana

Texas is the embodiment of the U S of A. Get in touch with your American roots by wearing the fabric that built our country – denim! Wear your jeans in dress form, cutoffs, or a jacket. Whatever you decide, just don’t wear a full-blown denim tuxedo a la Justin Timberlake. We also love the idea of throwing in the classic American bandana print wherever you can to break up the monotony with some print and color.

GET THE LOOK | One Teaspoon Barcelona Shirt in Bandana Print, $159.96, ASOS; BDG High-Rise Destructed Cheeky Short, $54, available at Urban Outfitters; Josie Maran Argan Tinted Moisturizer Fair 1 1.7 oz, $38, available at Sephora; The Money Maker Sunglasses in Gold Tortoise, $18, available at Karmaloop






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