London Fashion Week Day 4 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com

It’s called ‘Mad Monday’ for a reason on the LFW schedule and yesterday it more than lived up to its name! With power house Burberry the highlight on the show schedule, shows from GILES, Christopher Kane and Erdem still proved a huge hit with a slew of celebs in attendance.

Issa, Peter Pilotto and Michael Van Der Ham also get an honorable mention too for pulling out all the stops, but as the spotlight prepares to shift to Milan on Wednesday, here’s our London Fashion Week Day 4 highlights…

Burberry: AW14 was all about the blanket cape (now flooding the high street) so all eyes were on Burberry to see what would be the must- have for next season following this epic success. The answer? the humble denim jacket. Past reincarnations from Christopher Bailey have included the aviator, the trench and the biker jacket, so it was only a matter of time before the signature denim jacket got a makeover. Bailey’s version came in a deep indigo colour, complete with sheepskin trimmings edged on the collar and hem in various different cuts, to flatter and suit all figures. A triumph once more, this will be EVERYWHERE come Spring 2015.

Who made the FROW? Jamie Campbell- Bower, Kate Moss, Cara Delevingne & Paloma Faith (Walking- Suki Waterhouse and Jourdan Dunn)

Erdem: The collections are always so dreamy and fanciful, you expect to be taken into another world every season and once again he did not disappoint. Gothic sheer florals, pastels in lemon and lime and exotic prints, which left you with the feeling of being in the catwalk jungle; everything was impossibly beautiful and flawless; a symbol of runway life itself.

Who made the FROW? Alexa Chung, Pixie Geldof and Daisy Lowe

GILES: The backstage passes featured pictures of The Jungle Book, the invites came in the form of a foam claw and the music that played during the show? exotic birds! Welcome to the wild with GILES and his disco jungle; a fabulously loud and OTT celebration for Spring.

Who made the FROW? Daisy Lowe and Jaime Winstone

 

Wanna know what’s been going on so far @ LFW? Check out our daily round ups here

London Fashion Week Day 3 Highlights

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Photo Credit: londonfashionweek.com via Catwalking.com | @marykatranzou

We’re halfway through London Fashion Week SS15 right now and with two days to go until the spotlight shift to Milan, how are we faring so far on Day three?

Well, pretty well if you consider the strong collections from the likes of Topshop Unique (THE hottest ticket in town) and Mary Katrantzou who showed yesterday, but more of that later, what really got the fashion world buzzing was our #ShopcadeLFW pop-up and VIP party!

HEBA and Dazzle & Jolt joined the event yesterday alongside our other fabulous brands for another day of music, makeovers and general fashion fun 😉

We then brought our #ShopcadeLFW pop up to a triumphant close with a VIP party, complete with candy floss, cupcakes and flutes of lambrini! We also had DJ sets from Cheyenne Davide, our very own Fabienne and the much anticipated set from the AMAZING Rough Copy.

Seriously, nothing could have prepared us for how incredible they would be! Choosing three tracks to get the party officially started, they brought the house down with their live performance, so a HUGE thank you to them for making our event so memorable; we are officially in love!

And with that, our #ShopcadeLFW adventure for this season is over, BUT with two more days to come of shows, we’ll be here bringing you the best bits. So without further ado here’s London Fashion Week Day 3…

Topshop Unique: Welcome back Cara Delevingne! Suspiciously absent so far for fashion month, this was her making a triumphant return to the runway opening and closing the show which EVERYONE was at! Joining her on the runway was Jourdan Dunn and Lily Donaldson in a collection which once again surpassed expectations. A sporty chic collection, combined with some beautifully beaded pieces summed up spring wonderfully.

Who made the FROW? Hailey Baldwin, Haylee Steinfeld, Anna Wintour & Alexa Chung

Mary Katrantzou: Oh my word; this collection was to die for! Geometric pieces, complex embroidery, beautiful spring floral patterns, intricate finishing touches and our personal fave, the appearance of a strange frog-person hybrid print! Mary cited that Pangaea, dance and flora and fauna were the inspiration behind this range; a natural progression from her previous collections and as visually strong as ever. Bravo!

Who made the FROW?

Matthew Williamson: Never one to disappoint, Matthew Williamson presented a collection for SS15 full of florals and 70s inspired prints and influences. Floaty maxi dresses, fluted hem skirts, summer accessories- this was a return to character for the brand; accessible pieces beautifully crafted. We can’t wait for summer!

Who made the FROW? Nicole Scherzinger, Poppy Delevingne & Olivia Palermo

London Fashion Week Day 2 Highlights

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Photo Credit: londonfashionweek.com via Catwalkng.com

Want to know how to throw the BEST #LFW event? Then you need to hit up our #ShopcadeLFW pop up and see how it’s done 😉 Today, after months of planning, we threw our doors open to the public and wow, what a reaction from you, our lovely users!

You came in your droves, posted tonnes of pics on our app, wrote on our wall guest book, and sampled sweet treats from the likes of Lola’s Cupcakes and Exquiste Sugar Tables.

We had a hoot on Day 1 with brands like Gemma Goldstone, High Spirit and Beauty Boulevard in attendance (Thanks for the purple lips FYI, guys!) and tomorrow will be just as awesome, with our LFW closing party, featuring a set from, wait for it… Rough Copy! *squeal!*

In all the excitement, we almost forgot the shows… ALMOST! Don’t worry, we still made time to head to Somerset House and present you with the highlights of Day 2, because A) we are clearly awesome at multitasking and B) We like you. So here you have it, Day 2’s highlights…

SIBLING: Big bows ruled supreme on the #LFW runway yesterday, alongside sequin dresses and fuzzy jumpers in a collection which was fun and retro- hello Desperately Seeking Susan. We loved how youthful and playful the range was; mini skirts and crop tops aplenty, but the prints also had a grown up edge to them as well.

Who made the FROW? Abbey Clancy & Daisy Lowe

House of Holland: If last season was all about ‘debauched debutantes; then this was the season of ‘plaster casters’ as hashtagged by all the celebs in attendance! A homage to the 70s, the collection focused heavily on embroidery and psychedelic prints giving a nod to the hippy era perfectly. The slogans were still there, although less obvious than last season and instead plastered on clutch bags emblazoned with the word ‘TRICKS’. Another triumph, Mr Holland.

Who made the FROW? Where do we begin?! Alexa Chung, Pixie Geldof, Rita Ora & Nicola Roberts for starters!

KTZ: A late night appointment with KTZ and well worth the wait! Beautifully structured pieces flowed down the catwalk in the main colour palette of black, white and gold. Eastern and Mediterranean influences played a big part in the collection; printed cameos and Chinese lantern hats gave the pieces real grown up and accomplished feel compared to previous seasons.

Who made the FROW?: Us! And erm… Paloma Faith, Zandra Rhodes

Stay tuned for more #ShopcadeLFW gossip from tomorrow’s day event and VIP party!

London Fashion Week Day 1 Highlights

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London Fashion Week Day 1 | Photo Credit: Bora Aksu | Christopher Raeburn | Eudon Choi | J. JS Lee Facebook

London Fashion Week is here, and we are super excited @ Shopcade HQ, mainly because tomorrow marks the start of our #ShopcadeLFW exclusive pop-up event in Covent Garden!

We’ll be hosting a selection of amazing brands from our Designer Store, including the likes of Gemma Goldstone, High Spirit and KARIZMA, plus there will be blogger meet ups, live music and a mini makeover station where you can get your nails manicured by Elegant Touch and more!

So make sure you hit us up on your way wandering around Somerset House this SS15 season; it’s the only place to be 😉

Now, onto the day’s showing; who stood out on Day One and who really didn’t hit their style stride? Read on below…

Bora Aksu: Wow. That’s how you stand out on Day One. Yes, we know there’s still the power players of Burberry and co. to come, but this collection was so dreamy we’re ready to declare it one of our faves of Spring, even at this early stage! Layers of organza, sheer panels, cut out crochet and a complimentary palette of white, purple and navy blue sewing the whole collection together. One word; STUNNING.

Who made the FROW?  Laura Whitmore, Nina Nesbitt & MIC’s Rosie Fortescue.

Eudon Choi: This show is always a hot ticket and demand only increases every season, so if you get a seat, then consider it the equivalent of a golden ticket! Never afraid to go his own way and shun other catwalk influences, this collection was surprisingly dark for spring. There were hints of colour in beautiful grecian style dresses with a fluted hem and stunning printed tuxedos, but the overall theme of the collection was perfect tailoring, albeit relaxed and loose.

Who made the FROW? Susie Bubble & Delilah

J.JS Lee: Modern, simplistic, and clean; an exquisite collection presented which captured the spring colour palette to a tee; muted pastels in green and white, contrasted with beautiful big blooms in blue, white and black. Hugely wearable; a fresh take on summer that’s got us wishing it was March already!

Who made the FROW? Millie Mackintosh & Olivia Cox

Shopcade x Beth Sherburn

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Photo Credit: bethsherburn.com

We are super excited to announce the gorgeous Beth Sherburn will be at at our #ShopcadeLFW pop-up event this weekend, meeting and greeting fans on Saturday from 5-6pm!

Taking a break from supporting The Saturdays National Tour, pop’s newest princess is well on her way to becoming a megastar in her own right, thanks to the imminent release of her single, ‘Joker’.

Teaming up with Lil Wayne, the single out on 21st September was filmed in Ibiza and evokes memories of summer fun, and more prominently a tirade against an ex!

The track is super catchy (it stays in your head for days!) and the single features an exclusive Steve Smart remix, which is currently dominating dance floors across Europe.

Speaking about the track Beth said: “This is one of the first songs I wrote. I started it when I was travelling to America to write for some other artists but I didn’t want to give this song away so I finished it when I got back to the UK. I love writing for other people but nothing beats writing a song that you want to perform for your fans.”

Aside from her most famous five pals, Beth has performed with the likes of Cheryl Fernandez-Versini and Pixie Lott recently and once she’s finished her tour with The Sats, she’ll be supporting Neon Jungle for a few dates and then jetting off to Dublin, Ibiza and Majorca for shows in between the tour dates. Phew!

We’re super excited to meet Beth in person this weekend and find out all about what she’s been up to! In the meantime, check out her video for ‘Joker’ below…

Trend Report from NYFW

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Photo Credit: @safabrowne | @devhun

New York Fashion Week is underway and although a lot of the trends for the upcoming seasons come from inside the shows, there is still much to be said of the recurring looks on the streets of NYC.

The black and white look is in, as if it were ever out. Many of our #streetstyle looks kept it simple with these two colors, a sure way to never go wrong. The line ‘everything looks better in black and white’ couldn’t be truer. If you are aiming for a chic and simple look try this color combination.

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Another notable gem is the pattern and print trend seen throughout the city. If you want all looks in your direction, this is the way to do it. It’s almost impossible not to look at the girl wearing a dress with eyes. Floral patterns are also a very popular look and aim to keep the feel of spring alive. These funky patterns are a definite growing trend.

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Where will you escape to this autumn?

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Photo Credit: tumblr

We’re enjoying something of an Indian Summer right now, which if you’re anything like us, makes you think longingly about donning that bikini again and sipping the odd cocktail (or 20) by the pool!

Well, how about making those daydreams a reality and embarking on your secret escape this autumn?

There are massive pros to going away at this time of year; there are no kids doing water bombs every few minutes, you can bag a real bargain if you know where to go, plus you still get the sun without having to get up at dawn to snag a sunbed. Result!

Here’s our top autumn getaways available to book right now. The question is, are you more of a sunbed addict or cultural magnet when it comes to travel?!

For the Seasoned Sunbed Addict…

Where: Cyprus

Why: Temperatures can still hit 30c on most days and is the perfect place for sun-worshippers to get their daily fix. Head to Cyprus’ southern coast for a taste of the high life; we’re talking luxury hotels, secluded beaches and an uber tranquil setting to really unwind.

Pack: A massive sun hat!

From: A selection of getaways from Secret Escapes, prices start at £490 for 7 nights.

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Shopcade Pop-Up Event & Paartay!

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It’s the Shopcade Pop-Up Event! | Photo Credit: voteforparty.tumblr.com

Shopcade is taking over The White Space in Covent Garden this London Fashion Week with arguably the best Pop-Up event in London! #justsayin 😉

The two day fashion-fest on Saturday 13th & Sunday 14th September is going to be non-stop fun (seriously, we’ve seen what’s going to be there!) and we want you to come down and get involved.

We’ll be open from 10am – 8pm so why not come and say hey! Still need convincing? Then check out why you need to have this event firmly on your radar…

Top 5 Reasons to pop up at our Pop-Up!

1. Shop Shopcade Store faves Gemma Goldstone, HEBA and Glitter Lips by Beauty Boulevard.

2. Edited stalls with fashion pieces specially selected for this exclusive London Fashion Week event.

3. (Sugary) Snacks! We all have a huge sweet tooth here at Shopcade HQ and are keen to spread the sugary love with delish snacks from Lola’s Cupcakes and Exquisite Sugar Tables.

4. Two days of music mayhem with live performances from hot music acts such as Rough Copy and Beth Sherburn, as well as some super cool DJ sets. Be sure to wear shoes you can dance in!

5. Our exclusive #shopcadeLFW COMPETITION. Need we say more? Oh right, yeah maybe we better explain the actual competition! Read below for more deets…

 

#shopcadeLFW COMPETITION

As always we are a super generous bunch and love making the world a more stylish place. So we are giving away 10 cool items that are currently trending on Shopcade!

All you have to do it is…

• Attend the #shopcadeLFW Pop-Up event.

• Upload a stylish selfie onto the Shopcade app using the hashtag #shopcadeLFW

• Those with the most likes will win one of the 10 hand selected items from Shopcade.

It’s as simple as that! We hope to see your stylish selves down there this weekend and GOOD LUCK!!






10 NYFW Shows We Can’t Wait To See!

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Photo Credit: Pinterest | Tumblr

New York Fashion Week kicked off yesterday, marking the official start of Fashion Month! We’re beyond excited for London Fashion Week and our amazing Shopcade pop up event coming VERY soon, but until then let’s focus on NY and their SS15 offerings!

With a jam packed schedule to get through for the next week, we thought we’d make it nice and simple for you and give you the lowdown on the shows you can’t afford to miss!

Here’s the New York shows we are SUPER excited to see this season at #MBFW

 

1. Marc Jacobs

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Images Via The Cut

Who? Oh come on, it’s Marc Jacobs! As if we need to explain who this legend is! 😉

Why? The swinging sixties trend that you are currently eyeing up all over the high street? Yeah, you have MJ to thank for that and his AW14 offering showcased in Feb. He always presents such a covetable, wearable collection, so we’re fairly certain whatever he brings to the table this season we’ll be raving about in six months time yet again!

When? Thursday 11th September, 6pm

 

2. Jeremy Scott

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 Images Via The Cut

Who? Jeremy Scott, the super cool Creative Director of Moschino.

Why? Because he’s plotting with Miley Cyrus and we’re likely to see the results all over his NYFW show! He let slip at the VMA’s last month that he’ll be using ‘cool kids’ instead of models on the runway and Miley has a key role in the project. Interesting! If it’s anything like last season’s Moschino triumph of slogan pieces (he actually made McDonald’s cool!) then we are in for a visual treat.

When? Wednesday 10th September, 1pm

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Welcome To The September #StyleBattle™

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September #StyleBattle™ Photo Credits:  I’m Koo | Crapeyewear.com

It’s cold, it’s grey and The X Factor has started, which means we’re officially on the countdown to Christmas (yes, really!) To celebrate this momentous occasion, welcome one and all, to the launch of our September #StyleBattle™ YAY!

This month we’re looking to crown the most fashionable users snapping their new autumn style, so here’s the lowdown on what you can WIN this time around…

> A VIP Photo shoot: We’re talking the works here! You will be dressed by a celebrity stylist, have your hair and make-up done by the pros at RUSH hair and Illamasqua, before taking your place in front of the camera for your shoot. If that wasn’t cool enough, you will be featured not only on the Shopcade App, but also appear in IDGAF Magazine! Impressive, huh?!

Fashion Union goodies: The winners will also receive some gems from our brand sponsor this month, the amazing Fashion Union!

So what else is new this month? Well, we welcome on board some amazing new Style Council members, including the lovely Danielle Peazer AKA Idle Lane, stylist Kristine Kilty and fashion photographer Rachell Smith, to name but a few!

Here’s the rest of the council you need to be impressing this month to be crowned the winner!

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