Shopcade Presents: Sounds of Fashion Week 2013

Greetings Shopcaders!

We sat down with with international Hip-Hop group Heart Streets to learn more about their music, style and to chat about all things fashion! 

Shopcade: Hey ladies, thank you for joining us today! Can you introduce yourself to our readers and tell us a little bit about yourself?
Heart Streets: We’re called Heart Streets  from Montreal, it’s a hip-hop band consisting of both of us (Emma & Gab) and we sing and rap. There’s an old school feel to the music but it’s definitely modern. 

Shopcade: You guys are known for your fashion and style. How you would describe your own personal style? 

HS: We both dress differently, but have the casual elegant look in common, even when we dress more street. We don’t really represent ourselves in a specific trend or in brands in particular. We like to try different things together, work different colors and patterns. 

Shopcade: How does your music and your city influence your style?

HS: Montreal is known to be the Real City, meaning people aren’t over the top or obnoxious, we keep it pretty cool and low-key. Our music, because it is is hip-hop, brings in that hood feel to the mix, the street vibe. 
Shopcade: We posted your music video “Nonchalant” on our blog, which we love! Can you tell us the idea behind the video and how you came up with the overall look and feel? 
HS: Nonchalant is a happy song with some really good vibes in it. When the single got out in the summer, people were enthusiastic about it and the video clip just came along. Laurence Davidson who directed it did a very good job for her first video! We wanted the song to be represented by all our friends and even family. We didn’t want the videoclip to be just about Heart Streets. The overall look is all dedicated to Laurence Davidson who came up with the idea of a ‘lip-dub’ kind of look. We’re all proud of the final result!

Shopcade: “Nonchalant” is also part of our “Sounds of Fashion Week” album, thank you for that! How did the song come together? 

HS: Very naturally, nonchalantness was the mood we had all summer having fun with our friends and making our music. Nothing else really mattered and we wanted to celebrate that. 

Shopcade: There are some fun and cool looks in the video, how can our readers find similar looks using Shopcade? 

HS: We looked for our own outfits in Nonchalant’s videoclip and here’s what we found similar –

One of Gabrielle’s outfit from their music video “Nonchalant”:

Cape Town Skinny Jeans

Calvin Klein – Maylee 

Relaxed Fit Shirt 

One of Emma’s outfit from their music video “Nonchalant”:

Gold Shorts
Classic White Low Top Converse
 Custom T-Shirt. I wrote the word “BAD” on mine  

Jeremy Scott Heart Glasses

Shopcade: Is there an outfit you’ve seen on Shopcade that you would rock on stage or in your next video?


I really like this casual outfit

I really like those shoes 

and I think this Cardi is very nice 


A bomb pair of sneaker wedge:

I love Arizona and this print is perfect and the cut is cool and sexy:

A sexy and elegant 90’s feel skirt:

Shopcade: We hope Shopcade helps our users define their own style and discover new ones. Any tips for how readers can discover their own unique style? 

HS: If you are true to your personality and trust your intuitions, Shopcade offers a lot of diversity for clothes and accessories. Being different is way cooler (for Heart Streets!) than following everybody else. If you like something you should wear it proudly because it represents who you are and with that confidence comes coolness 😉

Shopcade: Who are some of your favorite designers and brands on the site?

HS: JCREW, ASOS, Jeremy Scott, Wildfox to name a few

Shopcade: Anything you would like to add?

HS: We think Shopcade is a really cool place to shop because of the options given and we both enjoyed doing this interview. 

Shopcade: What’s next for you guys? Where can our readers learn more about you?

We have a song off our new EP coming out on Valentine’s Day (February 14) and then the EP release is the 18 of February! We’re also currently shooting a new music video for our song “What Did I Do”. 

To get our new EP–and to see what trends we like and images that inspire us, be sure to follow and connect with us online:  

        • Twitter- @Heart_Streets

You can also check us out at

Shopcade: Thanks ladies! You guys are great! To get Heart Streets’ hit song “Nonchalant”, download our “Sounds of Fashion Week” album HERE!

You can also check out their music video for “Nonchalant” below!

Heart Streets – Nonchalant

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