Boohoo Joins Our August Style Council!



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Meet Kate Holroyd, Boohoo‘s Senior Stylist and our new designer judge on our August Style Council! If you want to know what floats her fashion boat this season, what inspires her work and how you can dress to impress and win her vote to be crowned our August #StyleBattle™ winner, then read on!

What’s on your shopping list this season?

I’m loving all the knitwear that has graced the catwalk this season… From boxy crop knits to the oversized maxi cardigan and roll neck shapes. They’re great pieces to have in your wardrobe, as they’re great for layering with everything!

Relaxed tailoring was also a big trend coming through on the catwalk, so I’ll be buying into tailored jackets and oversized wide leg trousers. Christopher Kane really captured relaxed tailoring perfectly with the three piece dressing!!

What do you think is the thing that makes people really stand out on the Looks app? 

For me, I think it’s originality, confidence and personality that makes people stand out on the looks app!

What trends, if any are you loving this season?

I really loved the winter pastels this season with its soft palette of greys, blues and blushes! Textures and oversized shapes with lots of layering makes it such a great fashion forward trend and it has definitely been reinvented for winter! I love what Gucci did on the runway with its 60s inspired feel to the collection! I loved all the oversized mohair furs in the soft pastel palette!

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Kate researching prints for the season


Who are your fave designers?

My fave designers definitely have to be Isabel Marant and Edun!

Best high street brands? 

Zara, Whistles & Monki

Whose style do you admire?

I adore Australia Vogue’s Fashion Editor, Christine Centenera. She is so inspiring and always gets it bang on every time, always looking effortlessly chic!

What’s your favourite piece in your wardrobe ATM?

Mmm, it would have to be my new oversized loose fit trench coat!

What item could you not live without? 

My Fudge Sea Salt Hair Spray! Could not go a day without this and it smells great too :)

What’s on your Spotify playlist right now? 

I am loving George Ezra, I think he is absolutely amazing! And Vic Mensa- ‘Down on your luck’ is constantly on repeat at the moment on my Spotify!!

Most famous person on your Twitter/Instagram/Phonebook..?!

Victoria Beckham with 2.5 million followers! :-0

What inspires your work?

The catwalk obviously inspires me when it comes to my work, but it’s very important to me to look into how people are actually wearing the latest trends and key pieces for the season through blogs, street style and magazines!


So there you have it! If you’re feeling inspired, download the Shopcade App, upload your look using the hashtag #StyleBattle and you could be starring in your very own fashion shoot! What are you waiting for? Get on it now!

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